Showing posts with label vivek more. Show all posts
Showing posts with label vivek more. Show all posts

10 SEO Tips and Tricks

Higher ranking in the search engines’ results = more traffic = more sales = more profit

In order to make its place among the results on the top page of Google, your site has to be SEO optimized. That’s where all the magic happens. So if you are not one of those guys who are secretly praying to Google for higher ranking before going to bed, then below you can find a bag of free SEO tips and tricks that might prove useful. The advices are divided into two articles and are only briefly described because if I have to fall into all the details and specifics, not two but twenty articles will be needed. What is more all the 10 SEO factors are equally important and their order was randomly chosen.

1. Profound Keyword Research.

Profound keyword research First think about the niche that your site is going to target and then start the keyword exploration. Using tools like the Google Keyword AdWords Tool is really credential. It shows all the keyword combinations that gravitate around yours and provide a set of useful metrics like rank of the keyword, global monthly searches and local monthly searches.
You better concentrate on the so called long-tail keywords (combinations of 4-5-6 words) because they will bring to your site more qualitative traffic. Long-tails are less looked for and therefore are easy to compete for. Furthermore if someone finds your site through them he/she will be more probable to stay longer and even make a purchase.

A good SEO trick is to include the Keyword Sugegstions from the search engines. 70% of the users are more likeable to click one of the suggestions that pops up after starting to write their query so if you are betting on long-tail optimization definitely help yourself with tools like the SEOggestor.

2. Regular site vs the WordPress platform.

Wordpress site platformSEO tip number two is the dispute – regular or WP site? Seriously barely anyone decides to create a site for internet business from the scratch. What is gaining more popularity is the WordPress platform that has many benefits and offers beautiful themes. Simply buy a domain, install WordPress on it and it is all ready. Search engines and their bots “like” WP sites more because they are better organized and are easier to crawl. Moreover there are numerous WP plug-ins that might prove to be very useful. On the other hand if you still are not ready to opt for the WP and are not SEO-experienced, then contact an expert in order everything to be done the way it has to be done.

3. Analyze and be SEO aware!
analyze and be seo awareThe Search Engine Optimization is not something that is done one time and then lasts forever. In the ranking charts everything is extremely dynamic and if you don’t follow a set of certain SEO metrics concerning your site, than success will be hardly achievable. Knowing whether you are becoming more or less popular or whether you are gaining or losing positions is very important. I handy tool that I would recommend you for constantly checking the SEO status of your site is the SEOAuditor! Google Page Rank and the Alexa Ranking is what should be more carefully followed. If you want to keep an eye on who is visiting the site and how much time is being spent on it than Google Analytics is what you need.

4. Social medias and their great SEO potential!

social medias and their seo potentialSocial medias and webs have become so popular and widely used that search engines are starting to pay more and more attention to them. If you have a Facebook page with 100k likes or a video on YouTube with 50k views this would give your site a substantial boost in the ranking positions. What is more such mediums with so many users are the perfect places for popularizing your brand and attracting more prospective customers. Of course don’t believe that if you have 1000 followers on Facebook, when sharing something it will reach them all. It has been proven that only 15%-20% of your total audience is reached and if you want your posts to be more widely spread, they should be promoted, for certain amount of money. Not very nice but as in everything else – in order to make some profit first you have to invest and believe me, social medias can do miracles when taking the matter to generating more site traffic.

5. Let your users share and make you more popular!

social medias website panelsApart from being socially active, there is one more thing that should be done as long as social webs and medias are concerned – let your users be socially active while browsing your site. This can again be easily done with a WordPress plug-in like in our site. Scroll down the page and check out our social panel for the most popular sites where sharing really matters. Every user that clicks on this panel creates valuable backlinks and link juice for the site that will be taken into account by the search engines while examining and evaluating the shared page/s. Furthermore when someone shares/tweets a link it becomes available to thousands of other people who are again prospective clients. What is more, social webs have become smarter and if someone has shown an interest at your site in Facebook, after a while your posts might start to pop-up into his news feed automatically and therefore keep him aware of your new products or recent updates. This is a really good way to build up a strong community behind the site. If you want constantly to check your social SEO metrics SEOAuditor again will provide you with the number of Facebook likes, Tweets and Google+ shares of a particular URL.

Posted by peternikolow

Top Blogging SEO Tips

Focus on Long-Tail Keywords – Not Generic Ones.

When writing content for your blog or corporate site, it is very important not to jam a ton of keywords into a single blog post. Instead, focus on 1-2 keywords for each ariticle. It’s best to limit your amount of keywords to this number because 1) search engines like google and bing will actually penalize your post if it looks like you are jamming tons of keywords, and 2) it will keep you focused on a goal for your article or post. Of course more than one keyword may appear in your post; but the overall goal of the post should be focused enough to allow you to spend more time optimizing for just one or two targeted keywords.

Long-tail keywords may also be more efficient to use since your website visitors searching long-tail terms will often be more qualified then users searching for a generic term.

SEO Experts in Mumbai - India - Vickeemore
Where are the most SEO juicy parts of your posts to include these terms so you rank high in google? There are 4 important places where you should try to include your keywords:

a) Page Title

The title of your blog post should for sure include your keywords, but try to keep your long-tail keyword under 80 characters. The title of your article will be a search engine’s and reader’s first step in determining how relevant and important your content is, so including a keyword here is imperative.

b) Body

Mention your keywords at a normal pace throughout your post — don’t jam it in as many times as you possible can. Search engines like google will penalize any post they believe is using keyword mentions too many times for a particular keyword, so this requires close attention in your writing process.

c) URL

Search engines also look at your URL to figure out what your post is about. Your URL should reflect your title and content, so make sure the keywords you use are relevant to the article. If you have to trim your article URL down, make sure you keep your keywords in it.

d) Meta Description
Later in this blog article, we will get deeper into explaining meta descriptions. Your meta description is there to give search engines and your website users information about your blog post’s content. So be sure to use your long-tail term clearly here so Google and your website audience are well aware of the post’s content, but also keep in mind that how engaging the content matters for your conversion rates.

Include Meta Optimizations.

Meta optimization is not limited just to meta descriptions. Your page meta description is the additional text that appears on the search results that lets the user know what the link is all about.

The meta description is important because it gives your readers information they need to decide whether or not your content is what they are looking for.

Your meta description should include the long-tail keyword you are trying to rank on google for, because if you are doing blogging right, it’s representative of the contents of your article.

Optimize your Images.

Your blog posts should not only contain text for SEO targeting – you should also have images that help explain your page content. Search engines don’t just look for images they look for images with alt text embedded in them.

You can figure out an image’s alt text by placing your cursor over an image and a small box will appear that describes your image

Don’t use too many Headings.

Headings can help organize your blog content but you can overuse them and then they can actually be harmful to your rankings. If you have too many similar headings you will be penalized by search engines for having duplicate content.

Use URL structures that help your visitors.

The URL structure of your website should make it very simple for your visitors to understand the structure of your site and what content they are trying to find. Search engines love URL structures that make it simple for them and your website users to understand the content of that page.

For exmaple: “” makes much more sense then “”

Author: Ryan Grassie


Google Maps Revamps Quality Guidelines For Local Pages

What has changed with the new Google local page quality guidelines?

"Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying:
We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our support team with any specific questions about your account."

There are a couple local SEO experts that have dug through the old guidelines to compare it to the new guidelines. I saved a screen shot of the old guidelines, which you can see over here.
Seo Experts in Mumbai - Vivek More

Mike Blumenthal documented the “obvious changes” including:
  1. Descriptors of any sort are NOT allowed
  2. Categories should be the more specific category and NOT the overarching, general category
  3. Increased name and category consistency amongst multi location chains
  4. Two or more brands at the same location must pick one name
  5. If Different departments are to have their own page they must have unique categories
  6. Practitioner’s pages, in multi location practices should have their name only and not the name of the practice
  7. Solo Practitioners only can use the format of Practice: Practitioner
  8. Virtual Offices are NOT allowed unless staffed.

Google Maps local have always been somewhat of the “wild west” of the search space. So many are asking, despite these guidelines, will Google actually have the man power and resources to actually enforce these rules?

Article Source: seoloversitescollection

7 SEO tips and tricks

 1. Internal Link Building

SEO Experts in Mumbai / India, SMO Experts India- Vickeemore
SEO Experts in Mumbai - Vickeemore
Linking new content to old content
When you write content on your website, find relevant articles that you have already published on your site to link to.  As the value of the new post goes up, the value of the link goes up too.  Also, if anyone does copy/republish your content then at least you’ll have at least one link back to your site.

Linking old content to new content

It’s great to link to older articles, but what about linking older articles to your new content?  This is just as important to consider.  You have some older articles that Google has probably already indexed and, if it’s a good article, you will have got links to it.  This means their value has gone up.

You can now link from these older articles to your newer posts.

This gives your new article a little boost and it also helps Google to find it.  As Google is re-indexing your content, it will follow links within your posts.

2. Resolve Errors in Google Webmaster Tools

Imagine if Google crawled your site and, when it found any issues or problems, it told you about them.

“Hey Guys, I’ve just found some problems on your site and if you don’t fix them it will mean that I’m not going to send you as much traffic as I was going to!”

Of course, you don’t get that personal email from Google, but Google does put any errors/problems into Google Webmaster Tools.

3.  Review content that is not ranking

What about content you’ve written recently that is not ranking?

Perhaps you thought that you would get a ton of links and you could rank in Google for a competitive term, but then this didn’t happen.

Well, maybe you could go back and tweak the post to try to rank for different keywords?  Or you could write a guest post on a high-profile site and link to this content?  Or add links from existing content on your website?

4.  Consider Related Keywords

When you write a blog post and try to optimize it for keywords, it’s great when you start to get regular ongoing traffic for those keywords.  But what also normally happens is that you end up getting even more traffic for keywords that are similar to the ones you tried to rank for.

So, it’s important to consider these related keywords in your posts.  I’m not talking about adding keywords for the sake of it, but if Google thinks they are related to your main keyword targets, then consider adding them if they add value to your content.

5.  Leverage tools to help with SEO

There are many tools that can help you with different aspects of the optimization of your content, so you really need to have a small collection of them.  Here are some examples of tools I use on a regular basis.

SEMRush – This shows the terms your competitor is ranking for, what you are ranking for, helps you with keyword research and much more.

Google Keyword Planner – When you want to do keyword research, this is essential to review.  Google will give you an estimate of traffic for the keywords you search for and for associated keywords.

Yoast SEO Plugin –  If you’re on WordPress, you need this plugin.  It’s the best plugin for optimizing your content for Google.  It’s simple to use and very effective.

Opensite Explorer –  It’s important to understand about the proprietary website and web page ranking system implemented by Moz.  Your website is ranked out of 100 using a domain authority ranking and your pages are ranked out of 100 also. This tool shows you this data so that you can consider it when trying to compete against other websites.

Moz Toolbar – When you do a Google search, this toolbar adds the domain and page authority onto each search result.  Consider using two browsers: one for normal searching and one that has Moz toolbar installed. You can use this one when you are doing your SEO work.

Ahrefs – I use this mainly for analyzing the link profiles of our site and our competitors’ sites.

6. Strategic guest posting

If you have a post that is ranking well and getting some traffic, this may be a post that you want to keep topping up with new links.

The new links to the post will help it maintain its standing in Google search results, but you may also push it up the search results if it’s not currently in the number one position.

One way of doing this is through guest posting.  Write an article that is relevant to the content you have, and include a link to the article you want to promote.  This helps drive traffic to the post but it will also help with the ranking of the post.  Because the link is relevant and adds value to the content that you are guest posting about, you’ll generally get away with adding the link!

7. Write long content

Is this really about optimizing content for SEO?  Yes, absolutely.  So, why write long content?

If you can write super high-quality short articles, then write them.  But typically it’s very difficult to provide a lot of value in a short article, so they don’t tend to get many links or shares.  Without these, you won’t have much of a chance of ranking for this content.

I read a recent post from the wonderful Andy Crestodina on the importance of the length of blog posts, tweets, Facebook updates etc.  In his article he presented research on the average content length for search results in the top 10.

Article Source: Razor Social
By Ian Cleary

2014 SEO tips for Your Blog through Social Media, that is how social media networks can help increase your SEO

Increase Your Link (Link Building)

Link Building is one of the conditions that Search Engines considers, it checks if other websites across the web sees your website as quality source of information.
Links today are mainly achieved through the development or writing of original, valid and interesting content which are in turn shared across the social platforms like Facebook, Twitter, Google+, Stumble, Digg, Reddit or even YouTube. Shared links on the social platforms helps the search engine understand what website are credible and should be ranked for their keyword phrase. Sharing content on social media will not only increase your traffic from audience on each social channel but from search engines over and over.
For example, a post and link that is share on Facebook and tweeted several times will have a higher visibility in search engines than those that are done only once since many have shared it on their networks.

Increase Your Authority

With the development of Google+, Google’s search engines have become more integrated with the features for growing social network. Google gives the chance to link up an author’s content with their Google+ profile to ensure that their account and bio are linked to the content in search engine results. When a Content is shared, the link to the post should be shared and linked to the author’s Google+ profile
SEO Experts in Mumbai - India - Vivek More

Speed Content Indexation

As earlier discussed briefly in the Link Building, content shared across social media is taken into consideration by search engines as an indication of quality content that should be ranked accordingly. The higher the links of pages to your website, the quicker the search engines index your content in ranking.
Increase Social Connections and Followers

With the help and knowledge of Link Building and Content Indexation, your site already got a high and better rank on Search Engines.

When your site is ranked and people click to view the content of your website and they see it is attract and interesting, they will decide to like your Facebook Fan Page and Follow you on twitter for them to get more update from you just because it is ranked high and has quality content.

Tactics used by B2B Content Marketers

Tactics used by B2B Content Marketers
Tactics used by B2B Content Marketers

Looking Ahead to the SEO Challenges of 2014 

2013 has been a tumultuous year for content marketers and SEO whizzes. The expansion of Penguin and Panda coupled with the launch of Hummingbird has shaken up much of the conventional wisdom regarding SEO marketing and shattered many of the shortcuts and tricks used in years past. With 2014 right around the corner, take a moment to assess the previous year’s efforts and reflect on what changes may still be in the works:

Mobile Technology vs. Massive Content

Google’s constant SEO updates do more than toy with SEO marketers. Ultimately, Google wants to provide the best return link for a user’s question. This goal means that more detailed data reaches the upper echelons of search engine returns. A study done by QuickSprout founder Neil Patel found that copy that ran around 2,000 words consistently landed on the first page of search results and, anecdotally, longer copy generated better leads and more response.

In many ways, the emerging importance of mobile content runs contrary to quality, in-depth content production. Mobile users need short, snappy content that can easily be navigated on a small screen. While full blown recreation of content into smaller bites for mobile users seems time consuming and like unnecessary work, bridging the gap between emerging technology and full screen marketing is a challenge marketers will face in the coming year. SEO marketers in 2014 will need to balance the importance of in-depth content with the short attention span and small screen size of mobile users.

Embrace Google+

While Google has chosen not to disclose the exact system for ranking webpages, the importance of Google+ and Google Authorship became ever more obvious in 2013. The unique URL provided to content published on Google+ creates more backlinks to work with, and the respectability of Google Authorship increases the amount of clicks produced from a search.

Climb of Visual Media

The way Internet users are gathering and sharing information has shifted slightly in the past few years. No longer is straight content enough; instead, sites like Pinterest and Instagram deal in visual content. While this, at first, seems outside the realm of content production, marketers need to continue developing links between content and pictorials.

Topic over Keyword

Hummingbird’s release also coincided with Google’s switch to a 100 percent secure search. SEO marketers who hadn’t responded to the increasing return of “keywords (not provided)” seemed blind-sided as a longer start date was expected. Still, the launch of Hummingbird fully switched all successful SEO marketers into thinking about organic keywords and informative topics rather than trying to punch a keyword into an article 20 times.

In this new year, this switch will only become more prevalent and important. No longer will information-scarce but keyword-rich content be highly regarded. Instead, marketers will need to provide quality content that fully explores the topic without a focus on a specific word.

Guest Blogging Still Rules

Guest blogging has grown from a sometimes hobby of niche blogs to a verified SEO marketing strategy. Despite the time and effort it takes to form relationships and seek out willing participants, guest blogging will continue to grow in 2014. The importance of links for rankings and the positive results seen from expanding an audience makes guest blogging the most straightforward route to search engine success.

While the catch up game has been extensive in 2013, SEO marketers in 2014 can at least rest assured that all search engine updates are moving in a specific, easily defined direction. While past years have required marketers to relearn the game, 2014 should be a year of gentle transitions to get content more in line with the ultimate goal of providing quality information to specific user questions.

Article from: sitepronews

SEO Tips and Best Practices to Generate External Awareness

1. Identify Your Core Keyword Phrases

Start by identifying your top 10-15 keywords by thinking about the phrases you wish you would show up for when people look for your company. Think beyond your company name to specific products and services prospective clients might be trying to find. You can use tools like Google Free Keywords and Hubspot to help you brainstorm ideas.
For example, we specialize in event and trade show registration, but people who don’t know us would not know to search for “Expo Logic”. Instead, we identified opportunities to rank for services and products people are searching for like “trade show registration” and “lead retrieval scanner.” Focusing on service and product specific phrases has provided a significant jump in our keyword rankings, with 24 of our main keywords ranked in the top three, and 42 ranked in the top 10.

2. Create Compelling Content

To get the most from your SEO strategy, it’s important to know the difference between paid and organic results. Paid ads are a good tactic for a time sensitive campaign when you want to create quick awareness. New product launches, holiday promotions and specials work well with paid placement. For the long haul, it’s best to focus on organic results.
The most effective way to improve your organic SEO is to create compelling content around the keywords you identified in step one. Publish regular blog posts on your site, keep your social media profiles updated with relevant information that leads back to your site, and develop fresh site content focused on your target phrases.

From our organic SEO efforts, we’ve doubled our Twitter followers and steadily increased the number of site visitors each month.


 3. Stay Organized

The best way to stay on top of your different SEO efforts is to create an editorial calendar for your content.

Look for topic ideas by monitoring news about your industry through Google alerts.  Subscribe to your competitor’s RSS feeds to stay on top of trending topics.  Ask your sales team the top questions they hear from prospective clients and plan to answer them in your blog.  Schedule your content out about a month in advance.

4. Monitor Your Rankings

Lastly, make sure you have a good stats system set up to monitor your SEO success. A tool like Google Analytics or Hubspot can help you review keyword rankings, site traffic, social media leads and other important measures to see what SEO efforts are generating the most awareness.

Article Source: By Jeff Cooper, an EO Philadelphia member and president and CEO of Expo Logic

7 Basic SEO Techniques All Webmasters Must Know

Technique #1 – Optimize your title tags

Every page on your website should have its own unique title tag. However, not all title tags are created equally!

From an SEO perspective, a good title tag should:

Be no more than 70 characters (including spaces)
Include both product- or service-related keywords and your company’s brand name
Be both intriguing and informative enough to prompt search engine users to click through to your page (as title tags are typically used in the snipped displayed in the natural search results)
To see what this all looks like in real life, let’s look at a hypothetical example of how this and the following SEO techniques could be put into practice…

Suppose you run an auto body shop in San Francisco, CA. You’ve recently launched a new website which includes a page on your current specials. After conducting your keyword research, you’ve decided to target the phrase “auto body coupon,” along with location modifiers that put your website in front of consumers in your city.

In this case, a good title tag could be:

“Auto Body Coupons and Discounts | Frank's Auto - San Francisco, CA”
In addition, as you’re crafting your title tags, avoid “keyword stuffing” these important fields. Title tags that are no more than a string of all your website’s target keywords (in this example, something like “Auto Body Coupons, Auto Body Discounts, Auto Body Savings”) frustrate visitors and can lead to over-optimization penalties by the search engines.

Technique #2 – Create compelling meta descriptions
Along with your title tags, the section of every page on your website should contain a customized meta description. These brief page summaries should be no more than 150-160 characters long and should include at least one mention of your page’s target keyword phrase.

Following our previous example, your meta description could read something like this:

“Need quality auto body repair work done at a discount price? Check out the latest auto body coupon codes from Frank's Auto of San Francisco, CA.”
While meta descriptions don’t hold nearly the SEO weight that they used to, their presence in the snippets found on search engine results pages plays an important role in your site’s overall click-through rate (CTR). By writing your meta descriptions in a way that captures search users’ attention, you’ll increase the number of visitors who choose to click on your listing compared to your competitors’.

Technique #3 – Utilize keyword-rich headings
Both the title tag and meta description should be included in the section of every page on your website – but what about the rest of your page’s content?

When it comes to your pages’ body text, one of the best things you can do to improve your overall SEO value is to include <h2> and heading tags containing your target keyword phrases in your content. Not only do the search engines place added weight on the words found in these particular tags, the visual relief they provide to your website’s readers will help them to move more efficiently through your site’s content.

Technique #4 – Add ALT tags to your images
If you choose to add images to your web pages, make sure to add ALT tags to them as well.

ALT tags originally came about to provide visually impaired website visitors using text-to-speech devises with additional information about the content on their screens. And though this initial purpose is still valid, the content found in these fields is also important when it comes to SEO.

Again, you shouldn’t “stuff” your ALT tag full of target keywords and keyword variations. Instead, use your ALT tags to clearly and accurately describe your website’s images, working in keyword phrases as they occur naturally.

Technique #5 – Create a sitemap
In the world of SEO, the search engines’ indexing programs – commonly referred to as “spiders” – play the important role of analyzing new websites (or new content added to existing websites) and adding their content to the lists of pages that can be displayed in response to user queries.

As a result, facilitating the easy movement of these spider programs throughout your own site is an important part of optimizing your content for natural search traffic.

One of the best things you can do to help the spiders index your website is to create a sitemap – a page listing links to all the other pages on your site. There are plenty of different automated tools that can generate these important pages for you, though you can always create a sitemap by hand if your site is small.

Technique #6 – Build internal links between pages

Another way to help the search engine spiders to catalogue all of your site’s pages is to create internal links that connect your different pieces of content.

As an example, instead of simply linking to your “Contact” or “About Us” page from your navigation bar, consider adding text links to these pages from within the body content found on your home page. Doing so is a great way to help your visitors find the information they’re looking for, in addition to providing a major SEO boost to your site’s content.

Technique #7 – Update your site regularly
One final SEO technique you’ll want to implement is to update your site periodically. Because the search engines’ top priority is serving up the results that will best meet their users’ needs, they prefer to share websites that contain the latest, most up-to-date information. In addition, the more content you post to your site, the more keywords your website will include – increasing your odds of generating search engine traffic.

The easiest way to make regular updating a part of your SEO strategy is to create a company blog or news section. Either one of these tools will help you to connect with your readers, while also appeasing the search engines’ desire for fresh content.

Unfortunately, implementing these seven basic SEO techniques on your website alone isn’t enough to guarantee that your site will reach the coveted top spot in the search engine results pages for your chosen keyword phrases overnight. Realistically, SEO is a process that takes time to deliver results – though many new webmasters find this frustrating.

Instead of getting overwhelmed by the number of different SEO techniques out there, start with these seven basics. Over time and with continued commitment to pleasing both your readers and the search engines, you will start to see results!

Top 10 SEO tips

The purpose of having a website, I am sure you’ll agree is so that people can actually find you on the internet. Search engine optimization (SEO) is the way you help search engines find your site and serve it in the results to people entering keywords for whatever your site is about. With these Top 10 SEO tips your website’s ranking on search engines should improve with certain keywords which are crucial for driving more traffic to your site.

In this article we will cover the basic Top 10 SEO tips that will help your site do better when it comes to SEO as far as content and traffic are concerned. I have written this article in plain English so it can help as many people as possible without going into the small details that wouldn’t be of any good for somebody who is just trying to run a business and needs their site to do better.

Seo experts mumbai - vickeemore

1. Website Content

Have you ever heard the phrase ‘Content is king’ when you are searching for any information about SEO on the net? It just happens that it’s an important strategy when it comes to any site that’s trying to do better in the search engine results. With the continuing trend in Google’s algorithms to look for original, original quality content, this should never be underestimated or ignored. Quality content does not mean good spelling or grammar either, it means content which is as informative to the visitor as possible.
The basic rule about writing high quality content is to always think of what the page you are creating is about and stay focused on the topic. Let’s say you are a hotelier and you are writing a page about one of your new services which your hotel will offer for example, a new online booking service. In this case you should stay as close to the topic of ‘online booking service’ as possible and concentrating your content on just that. Staying focused on the topic means, you do not start talking about how wonderful your hotel is and how it has wonderful views from the rooms in a thousand words and only mention the ‘online hotel booking service’ once or twice in content.
You can write about how this new online booking service to explain how it works, the benefits of using it to stay at your hotel and so on. You can of course briefly talk about what the guests will enjoy at your hotel when they book online and provide hyperlinks to pages which specifically talk about the hotel itself.
The above example and content writing tips can be applied to almost any other type of business or topic that your site is focusing on. Writing original quality content is not hard to do if you start with the right frame of mind which targets people not search engines. Always compile your content with a human reader in mind and never write to manipulate Google’s algorithms or signals because it simply doesn’t work any more, even when it did it didn’t work very well in your favour
Just think if your site contains low-quality content and just so happens to have made it to the 1st position in the Google search results. Visitors find it, click on the link in the results to visit it, they arrive to find nothing informative enough on your site or content that grabs them . The chances are, they will simply hit the back button and surf away from your site, never to return. What’s happened back there? for one thing you’ve lost a potential sale and will add another bounce to your site’s bounce rate.
In brief, always write good quality content that is written for a human to read and when writing, ask yourself, would you bookmark the page? does it contain what you were looking for? would you need to hit the back button to look for a better result. It’s hard work but once you start getting more sales or traffic, you will be glad you’ve spent the extra time on content writing.

2. Keywords & Keyphrases
Keywords For Seo When choosing the keywords for a particular page on your site, always do your research first. This means finding out what your competitors are appearing in the search results with and not what you think is the ‘magic’ keyword. The easy way to do this without spending money on software or using any online services is to run a search on Google itself. Once you have found the keyword/keyphrase that is mostly used, focus on it and include it in the content at least 3-4 times. You need to also include it in your page’s Meta title, Meta description and Meta keywords if you still want to use them.

3. Website Design
Web Design SeoAny website design is crucial to SEO as it will determine how visitors will behave and feel like once they land on your site. A badly designed site that is cluttered, has a bad colour scheme and hard to navigate around is more likely to make the visitor hit the back button to get out of there as soon as possible. Good quality website design is also important when it comes to SEO as far as the size of the pages. Filling your site with none-optimized images and an excessive number of them will only make your site bring up red flags for the Google bot. As a rule, heavy and slow loading sites are considered to be a bad user experience when it comes to how Google views your website. With much of the emphasis being based on user experience when it comes to the Google’s algorithms, a badly designed site will do less better in the results.
Here is a good free online tool called Pingdom which will help you analyze your site’s loading time and content.
Always think how a user would feel when they are made to wait a whole minute or close for your site to load and only to find they’ve been waiting for a cluttered site. Make your site’s navigation as simple and clear as possible. Avoid forcing the visitor to make an excessive amount of clicks to reach the information they were looking for in the first place. It’s fair to say that if you frustrate your visitors with navigation that’s intentionally designed to force them to pass by content they were not looking for, they will leave your site.

4. Text & Styling
Website Text SEOInclude the important keywords and keyphrases you are targeting as close as possible to the beginning of your articles and make them bold maybe two or three times. The use of heading tags is also important because they are a way that a search engine spider checks to see if your keyword is included in a page’s heading for example. This is how a search engine will verify the relevancy of what your title is about and if your keyword is included in the page’s Meta title, Meta description and in the h1 tag, it would consider your page as being a successful match and yield it in the results.
There are of course other h tags which go down to h6 with the h1 being the most important and h6 the least important. It’s worth mentioning that when using the tags, use them on your content in the same order they come without skipping any. So if you have a heading and you’ve wrapped it in the h1 tag, your next use of the tags should be the h2 and so on. This is a sign that your page’s content is well structured and organized for the visitor.
Keep your site nice and uncluttered avoiding the use of too many colours and the point for this is that once the visitor comes to your site, you want them to feel like staying. The last thing you want is for a larger percentage of your visitors to hit the back button, this is bad news for your SEO. Sites with a high bounce rate will be considered as a bad result served in the search and will suffer when they are served less in the results. A badly designed site will basically loose you traffic.

5. Hyperlinks
Anchor Text  SEOThe importance of good linking methods will prove invaluable when it comes to SEO and this means traffic. A site that has good hyperlinks that points its visitors to the correct page in the least number of links will keep the visitor for longer. Anchor links as they are also known as are great for SEO when you include your keyword in them too for example, ‘Book Limousine Online’ as the hyperlink which will take the visitor to your ‘Book Limousine Online’ page. Include hyper links of your most important pages somewhere on the frontpage of your site and preferably with the exact keyword as it appears elsewhere for example in the Meta title, Meta description and of course the content of that page you are linking to.

6. Tools & Analytics
Website Analytics ToolsInstall Google Analytics to track how your site’s traffic is performing in the search results. This will help you optimize your site further if you are seeing keywords you had hoped to achieve better results with aren’t doing as well as you had hoped they would. Google Analytics will also help you find out a lot of information about how well your site’s keywords are being found and it will also give you some idea about what keywords people are finding you under.
Get yourself an account with Google Webmaster Tools which will help assess how your site is doing and help you to be informed of any trouble areas on the site. Having a Google Webmaster Tools account is also important for submitting sitemaps as you can analyze how Google is seeing your sitemap and you can also resubmit a sitemap for faster indexing after changes. Another great thing about having this account with Google is that let’s say your site is focused on serving the UK, you can actually tell Google that your site is mainly for people in the UK. The next time you run a search on for a keyword on your site, you will see the results are better than if you had searched for the same on
For more control over your SEO, I recommend you install the WordPress SEO by Yoast plugin which is one of the best tools for helping you improve your SEO. The Yoast plugin will also allow you to test how your page will be assessed by Google and point you in the right direction of how to fix wrong things.

7. Social media
Social Media And SEOAs social media sites are widely used by a huge number of people around the world, it’s crucial your business website has a profile on as many of them as possible. It’s not a must to have an account with every social media site out there but you could of course focus your efforts on the top 3 main players which are Facebook, Twitter and Google plus. By actively using these sites, not only will you be getting more traffic to your site through your online presence, you will also achieve better SEO results when it comes to the social signals.

8. Meta Tags
Social Media And SEOMeta Tags are important because they tell Google and other search engines what your site is about in a few short words or sentences. You have the Title and Description Meta tags which are the two important ones you should concentrate on. Try to place your keyword/phrase in both of those Meta tags as this will help your pages being found in the results. Be careful not to put the keyword in those tags when it’s not also included in your content, it will not work and may actually be harmful to your site’s ranking. The keywords Meta Tag is not considered to hold any value when it comes to Google but some search engines still use it and it wouldn’t do your site any harm if you do.

9. Video content
Video content and SEOTry to produce short, good quality and informative videos about your business products or services which would help drive you traffic back to your site. As you may have noticed, you will sometimes see some videos from Youtube in the Google search results. This will improve your SEO for sure as more people visit your site.

10. Engaging visitors
Engage Site Visitors SEOOnce you have done all the SEO in the world to be found in the search results, what happens when a visitors comes to your site? When a person makes it to your site, is your content good enough to keep them engaged? Is your site offering them something they were looking for? Would they come back to your site?
The above may not sound much to do with SEO but it has a lot to do with it because good content is where we started at the top of this article. So once you get a visitor, do your best to offer them content that would engage them and make them stay longer on your site. Provide good quality content which can include, videos, a blog, a forum, competitions, surveys or basically anything that they would find interesting and informative or entertaining.

Article Source: templatic

Author: Motaz
Facebook Likes are good, but Shares are better. That's because a Share means your content is being passed around social networks and creating buzz for your business.

But getting your Facebook content shared isn't as simple as throwing something onto your Wall and expecting the Shares to just happen. You need to create share-worthy content.

To do just that, Facebook marketing expert Mari Smith offers 14 ways to boost your content's visibility and viral sharing on Facebook—all in the following infographic by ShortStack.

Among the tips shared are the following:

Use eye-catching images. Rather than just putting text boxes galore on your Facebook Wall, vary the content by posting infographics, photos, and artwork.
Keep it short. Increase likes, comments, and shares by keeping posts between 100 and 150 characters long.

Offer value. Consider your audience when sharing content on Facebook. Ask yourself, "Will this entertain or inform my audience?"