SEO Experts in Mumbai, SEO Experts in India, Digital Marketing Experts, SEM Expert

Business Benefits of Social Media Marketing or Social Media Optimization

As the prevalence of social media continues to rise, organizations of all types and sizes are recognizing the ways in which social media can help them better understand, respond to, and attract the attention of their target audience.

As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing blogs, social networks, wikis, and other vehicles to achieve their marketing and public relations goals.

What types of benefits can corporations achieve with an effective social media strategy?
Get the Message Out Faster – and to More People
Social media enables more rapid sharing of information. It may take hours, or even days, for a new announcement to reach the end consumer through traditional channels. Why?

Because when a press release is issued, a journalist or writer must first wade through all the sales and marketing lingo to find the key points. Then, the content must be re-purposed in article format, and sent to an editor or proofreader before it is published.

Social media vehicles, on the other hand, allow for instantaneous dissemination of not just news, but images, audio, video, and other multimedia content as well. And because releases geared toward social media outlets contain only key highlights, pertinent facts, and hyperlinks to related statistics and quotes, the information they contain can be immediately picked up and posted by bloggers and other online journalists.

Social media also provides more widespread coverage, enabling breaking news to reach a much larger and broader reader base than standard media outlets alone.

While magazine readership and the number of available print publications continue to decline, the number of consumers using the Internet to access and share information continues to rise sharply. For example, one recent study showed that almost one out of every four Internet users – over 41 million people total in 2006 – visits MySpace on a regular basis.

Improve Branding
Social media, and blogs in particular, can be a highly useful tool for enhancing both awareness and image. Blogging can help “spread the word” about a company, its products, and its services to more people, dramatically increasing brand recognition and awareness.

Additionally, social media can enable executives to gather input and feedback directly from their target audience, and use that intelligence for more effective reputation management. Insight into why people like – or hate – a brand is needed to help change and control audience perceptions and preferences.

Boost the Impact of Direct Marketing
Search Engine Optimization (SEO) is a key component of today’s direct marketing and lead generation strategies, and social media has proven its ability to significantly complement SEO initiatives.

Many social media techniques – such as frequent use of common jargon and key phrases, title tags, ticker symbols, and links to blogs and other relevant Web content – can dramatically improve search engine rankings.

Additionally, while SEO relies on just a handful of popular search engines such as Google and Yahoo to drive target prospects to a site, social media expands the potential audience by creating alternate channels.

For example, when content is published to a site, and that content is then linked to from del.icio.us or reddit, it can generate a tremendous boost in Web traffic. Many companies also find it much easier to generate compelling content that is likely to be picked up by bloggers, than it is to keep up with the “rules” required to rank high in today’s popular search engine.
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General SEO Review SEO
Search Engine Optimization, it is divided in two categories one is On Page SEO and another is OFF Page SEO.
ON Page SEO:-
1- Meta Tags Creation: Title Tag Creation and Optimization, Description Tag Creation and Optimization, Keyword Tag Creation and Optimization
2- Content Optimization with proper keyword density
3- Image Optimization
4- Proper use of Heading Tags
OFF Page SEO:-
1- Creation of XML sitemap, txt Sitemap and all other if necessary like mobile sitemap etc
2- Robots.txt file creation
3- Analyzing Interlinking structure
4- Directory submission
5- Blogs Creation
6- Articles Submission
7- RSS feeds Submission
8- Link Building: One Way, Two Way & Three Way
9- Social Media Bookmaking and optimization
10- Traffic Building through many other SEO Techniques
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Press Release

"Formatting Your Press Release or "Presentation can be just as important as content."

Mixed case
Never write your press release in all UPPER CASE LETTERS. Your release will not be approved my the FPRC editors and it if did, it would be ignored by journalists.

Check your spelling
Errors in spelling and grammar will lower the credibility of your press release

No HTML
Never include HTML or other markup languages (like XHTML or XML) in your press release.

Make sure it is long enough
There is a minimum of 250 words at FPRC, if your press release is shorter than that then it probably isn't newsworthy.

Email addresses
Do not include an e-mail address in the body of the release. Your e-mail address goes only in the "Contact Email" box when you submit your press release. To stop spam, your address will not appear on the site, but rather people will be able to contact you via a special contact link displayed with your press release.

Indian SEO Experts - SEO Experts Mumbai, India's Top Most SEO Guy

Social Media ROI Success Stories


Social media is redefining the way we market to consumers and business prospects. Major brands are increasingly using Twitter, Facebook, blogs and other channels to reach customers in a deeper, more cost-effective manner than traditional advertising allows.

While social media is growing, many companies are reluctant to invest in it because they haven’t figured out how to measure return on investment (ROI). Our case study collection, Social Media ROI Success Stories, gives you the inside scoop on how 11 companies are tracking and analyzing social media campaigns. As this report highlights, many are making strong headway in quantifying their initiatives and measuring their public relations efforts.

This report will help you understand how to measure social media and PR efforts. You’ll also walk away with a greater comprehension of how companies are using social media monitoring to improve a wide range of initiatives, from customer service and prospecting to brand reputation management.
SEO Experts India - SEO Experts Mumbai

How To Optimize A Dynamic Website ?


Internet technologies and e-commerce are advanced now and still developing day by day. As a result people prefer to have a dynamic website for their businesses or their online presence. So for some webmasters or new search engine optimizers who have experience in doing SEO for a simple static websites becomes necessary to know also about how to optimize a Dynamic Website?

For successful search engine optimization (SEO) of a dynamic website it is require to have some complex search engine technology and methods that are substantially different and much more sophisticated than the SEO techniques used for ordinary, more conventional "static" web sites.

In this article you can find some useful and important tips for how to optimize a dynamic website but first I would like to describe about what are Dynamic Websites?

Introduction to Dynamic Websites:
Now days often business websites are dynamic means that the web pages are dynamically built pages that allow user interaction and online shopping cart is an example for that.

Dynamic websites are websites whose pages are generated on the fly and usually built with a programming language such as ASP, PHP or JAVA. Often Dynamic sites are database-driven means that the site content is stored in a database and the dynamic code "pulls" the content from a database.

Problems in indexing Dynamic URLs:

It is really difficult to get dynamic web sites properly indexed in the major search engines unless they are professionally optimized. Even most search engines claim that they now index the majority of dynamic web sites but still only in some cases and it is limited to a number of URLs.

One of the most important reason behind having problem with dynamic sites to get indexed by major search engines is that Search engines often consider a dynamic URL as a set of infinite number of links.

Now days often dynamic web pages are created "on the fly" with various technologies such as ASP (Active Server Pages), Cold Fusion technology, JSP (Java Server Pages) and so on. Now all these pages are user friendly and works very will for real users actually visiting the web site, but they usually create a mess with most search engine spiders.

The main reason behind it is because all dynamic pages do not even exist until a user actually goes through a query or variable that generates the pages. Often search engine spiders are not programmed to select or choose any of query or variables. In this way, those dynamic pages do not get generated and that is why do not get to be indexed.

One of the main difficulties with search engine spiders are that they cannot read and are not trained to understand any of the dynamic databases of URLs which either contain a query string delimited by a question mark or any other database characters (#&*!%) that refers to as "spider traps." Once a search engine spider falls into any of those traps, it usually spells bad news for that dynamic web site.

As a direct consequence that most search crawlers have significant problems "reading" any level into a typical dynamic database, most of these search engine spiders have been programmed to initially detect and then ignore most dynamic URLs.

How to optimize a dynamic website to get it indexed by major search engines:

1. Using URL Rewriting Tools or Softwares - There are some URL Rewriting Tools and software available on the web that converts a dynamic URL to Static URLs. So it is better to use these tools to convert a dynamic URL of your site to Static URL.

For an example- Exception Digital Enterprise Solutions offers software that helps to change the dynamic URLs to static ones.

In this way, changing a dynamic URL to static one helps it to get easily indexed by search engines.

2. Using CGI/Perl Scripts - Using CGI/Perl scripts is one of the easiest ways to get your dynamic sites indexed by search engines. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address.

In order to correct this problem, it is needed to write a script that will pull all the information before the query string and set the rest of the information equal to a variable.

When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable. So, in the above example "?id=586" is assigned a variable, say "X".
The dynamic URL www.xyz.com/abcproduct.asp?id=586

will change to- www.xyz.com/productname/A

through CGI/Perl scripts that can be easily indexed by the search engines.

3. Managing Web Servers-

Apache Server - Apache has a rewrite module that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.

ColdFusion - It is needed to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.

4. Static Page linked dynamic Pages - Creating a Static Page that linked to an array of dynamic Pages becomes very effective especially in case you are the owner of a small online store. Initially just create a static page linking to all your dynamic pages. And optimize this static page for search engine rankings.

Make sure to include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business. Submit this static page to various major search engines including all the dynamic pages as per the guidelines for search engine submission.

In this way if you are going to optimize a dynamic website then all above tips can help you to successfully optimize your dynamic website and your site will get indexed by major search engines without facing any problem and you have a great chance to take your site among top ranks on major search engines.

SEO EXPERTS IN MUMBAI  SEO EXPERTS IN INDIA

Search Engine Optimization for Google


With the recent Jagger update settling, many people find their sites no longer have the high rankings they had for so long enjoyed prior to the latest Google update.

So, the sites that lost these rankings are scrambling to find some answers as to why their site dropped. While it's my business to know the intricacies of how this particular update impacted the search algorithm, there are some common ground starting points that if you apply these to all of your sites, you should be able to survive any update intact.


  1. Proper naming structure
  2. Name your page titles with your keywords if possible
  3. Always have a sitemap
  4. Always include a robots.txt file
  5. If you must use a re-direct, be sure it's server side, not with a meta refresh tag
  6. Don't use hidden text
  7. Make sure your keyword phrase is included in your H1 tags
  8. Don't optimize for more than 2 keywords per page
  9. Use text links where possible
  10. In any product image, be sure to use the alt tag
  11. Use hyphens, not underscores when you name a page file
  12. Make sure your site has an error handling page
  13. Create a Google Sitemap and submit it to them (This is in addition to a typical sitemap)
  14. Offload all your js and css code
  15. Don't forget about meta tags

 

Seo experts in india - seo experts in mumbai - SEO Guys Mumbai

Importance of Sitemaps

There are many SEO tips and tricks that help in optimizing a site but one of those, the importance of which is sometimes underestimated is sitemaps. Sitemaps, as the name implies, are just a map of your site - i.e. on one single page you show the structure of your site, its sections, the links between them, etc. Sitemaps make navigating your site easier and having an updated sitemap on your site is good both for your users and for search engines. Sitemaps are an important way of communication with search engines. While in robots.txt you tell search engines which parts of your site to exclude from indexing, in your site map you tell search engines where you'd like them to go.
Sitemaps are not a novelty. They have always been part of best Web design practices but with the adoption of sitemaps by search engines, now they become even more important. However, it is necessary to make a clarification that if you are interested in sitemaps mainly from a SEO point of view, you can't go on with the conventional sitemap only (though currently Yahoo! and MSN still keep to the standard html format). For instance, Google Sitemaps uses a special (XML) format that is different from the ordinary html sitemap for human visitors.
One might ask why two sitemaps are necessary. The answer is obvious - one is for humans, the other is for spiders (for now mainly Googlebot but it is reasonable to expect that other crawlers will join the club shortly). In that relation it is necessary to clarify that having two sitemaps is not regarded as duplicate content. In '
Introduction to Sitemaps', Google explicitly states that using a sitemap will never lead to penalty for your site.

Why Use a Sitemap ?


Using sitemaps has many benefits, not only easier navigation and better visibility by search engines. Sitemaps offer the opportunity to inform search engines immediately about any changes on your site. Of course, you cannot expect that search engines will rush right away to index your changed pages but certainly the changes will be indexed faster, compared to when you don't have a sitemap.
Also, when you have a sitemap and submit it to the search engines, you rely less on external links that will bring search engines to your site. Sitemaps can even help with messy internal links - for instance if you by accident have broken internal links or orphaned pages that cannot be reached in other way (though there is no doubt that it is much better to fix your errors than rely on a sitemap).
If your site is new, or if you have a significant number of new (or recently updated pages), then using a sitemap can be vital to your success. Although you can still go without a sitemap, it is likely that soon sitemaps will become the standard way of submitting a site to search engines. Though it is certain that spiders will continue to index the Web and sitemaps will not make the standard crawling procedures obsolete, it is logical to say that the importance of sitemaps will continue to increase.
Sitemaps also help in classifying your site content, though search engines are by no means obliged to classify a page as belonging to a particular category or as matching a particular keyword only because you have told them so.
Having in mind that the sitemap programs of major search engines (and especially Google) are still in beta, using a sitemap might not generate huge advantages right away but as search engines improve their sitemap indexing algorithms, it is expected that more and more sites will be indexed fast via sitemaps.



Generating and Submitting the Sitemap


The steps you need to perform in order to have a sitemap for your site are simple. First, you need to generate it, then you upload it to your site, and finally you notify Google about it.
Depending on your technical skills, there are two ways to generate a sitemap - to download and install a sitemap generator or to use an online sitemap generation tool. The first is more difficult but you have more control over the output. You can download the Google sitemap generator from here. After you download the package, follow the installation and configuration instructions in it. This generator is a Python script, so your Web server must have Python 2.2 or later installed, in order to run it.
The second way to generate a sitemap is easier. There are many free online tools that can do the job for you. For instance, have a look at this collection of
Third-party Sitemap tools. Although Google says explicitly that it has neither tested, nor verified them, this list will be useful because it includes links to online generators, downloadable sitemap generators, sitemap plugins for popular content-management systems, etc., so you will be able to find exactly what you need.
After you have created the sitemap, you need to upload it to your site (if it is not already there) and notify Google about its existence. Notifying Google includes
adding the site to your Google Sitemaps account, so if you do not have an account with Google, it is high time to open one. Another detail that is useful to know in advance is that in order to add the sitemap to your account, you need to verify that you are the legitimate owner of the site.
Currently Yahoo! and MSN do not support sitemaps, or at least not in the XML format, used by Google.
Yahoo! allows webmasters to submit “a text file with a list of URLs” (which can actually be a stripped-down version of a site map), while MSN does not offer even that but there are rumors that it is indexing sitemaps when they are available onsite. Most likely this situation will change in the near future and both Yahoo! and MSN will catch with Google because user-submitted site maps are just a too powerful SEO tool and cannot be ignored.