SEO Tips to Plan For In 2018

SEO Tips to Plan For In 2018

Search engines continuously strive to offer users better and ever more targeted set of results. Businesses searchable on the internet must be vigilant in obtaining a current understanding of how SEO operates today, and which way it may be trending for tomorrow. A new year is just around the corner, and here are some paths SEO appears to be treading. Use this most recent SEO map to plan your 2018 marketing journey.

SERP Usurps Organic Ranking

As SEO evolves, what was once king now shares the table. Vying for the attention of the consumer is no longer a simple ranking game, as the features of a Search Engine Results Page (SERP) make the list of blue headings somewhat obsolete. SERP grabs attention with intriguing, useful, and local text and graphics.
Being a member of the local pack, finding yourself on a knowledge panel, and having your information displayed in a rich or featured snippet on the SERP is the current game changer. Algorithms improve regularly, and if you use structured data to markup the content on your site, you gain control over what the search engine sees and interprets as it crawls. Your customers find what they need, and you are the answer because you explain the connection in a way the search engine understands and shares.

Structured Data

So, what does providing structured data entail? Find a structured data format you or your web team can embrace and implement it. Your goal is to make what you offer outshine your competition. There are many formats available, but only you can choose the best fit. The key is starting the markup process and then sticking to it, tweaking as you go along to improve the results.

Slow And Steady Loses This Race
The individuals who seek products and services value speed. Page loading speed is of major relevance to a good user experience (UX) and pushes your rankings higher. The faster the load, the better the UX. The better the UX, the higher the ranking. Do you see a pattern here?
Google looks for a load speed of fewer than 3 seconds per page. If you are not there, fix it.

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Quality Content

Underlying all the tactics you can use to make your site rank higher is the quality of the content you feature on it. Google evaluates content different ways, including Latent Semantic Indexing. This search engine is always on the lookout for terms and connections and reviews everything available on the internet concerning the content you offer. It looks for comprehensive content, using its expectation of terms it finds useful because of its wide-ranging “reads” of the available information in your niche. Improve our content not only by making it relevant and useful, but also make sure it covers all the bases search engines find on similar sites. Find a tool to analyze the words and phrases used top ranking sites among your competitors and begin your edits.

Voice Search And Mobile Friendliness

Flying fingers (and thumbs) are fading fast. Voice search is increasing, overtaking the digits for younger users and gaining in adult searchers. Why does it matter? Voice searches are more conversational, in stark contrast to the often stilted strings of typed queries. Changing with the times requires researching the types of questions asked via voice. Fortunately, there are tools for that.
While you react to the voice search uptick, also be mindful of mobile. Review your pages for mobile compatibility using a content analysis tool. Today’s users want information fast, with just a verbal prompt. If what they see on the smaller screen does not inform immediately, without resizing and horizontal scrolling, they are on to your competitor who meets these desires.

Links Without Chains 

Mentions without links are no longer considered untrustworthy. Authority of a site now builds with simple brand mentions, and major search engines are using unlinked mentions for rankings. Discover linkless mentions of your brands, services, and products using one of several apps that monitor the web for just this purpose.

Personalized SERP: Friend Or Foe? 
The search engines increasingly tailor SERP for each seeker. This need not spell doom for your ability to attract new customers. Strive to rank among the top few results a new client sees and then clicks, and then expect later inquiries to reflect this by your site moving to the top. Take steps to make certain your unbiased ranking is accurate by using a rank tracker tool. Doing it yourself? Use only incognito or private browsing.

Article Source
By Tom Guard
harbenmarketing.com

3:52 PM | Category: , , | 0 comments

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Get SEO & SMO Training with SEO Experts in Mumbai - Vickeemore


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10 SEO Tips and Tricks

10 SEO Tips and Tricks

Higher ranking in the search engines’ results = more traffic = more sales = more profit

In order to make its place among the results on the top page of Google, your site has to be SEO optimized. That’s where all the magic happens. So if you are not one of those guys who are secretly praying to Google for higher ranking before going to bed, then below you can find a bag of free SEO tips and tricks that might prove useful. The advices are divided into two articles and are only briefly described because if I have to fall into all the details and specifics, not two but twenty articles will be needed. What is more all the 10 SEO factors are equally important and their order was randomly chosen.





1. Profound Keyword Research.

Profound keyword research First think about the niche that your site is going to target and then start the keyword exploration. Using tools like the Google Keyword AdWords Tool is really credential. It shows all the keyword combinations that gravitate around yours and provide a set of useful metrics like rank of the keyword, global monthly searches and local monthly searches.
You better concentrate on the so called long-tail keywords (combinations of 4-5-6 words) because they will bring to your site more qualitative traffic. Long-tails are less looked for and therefore are easy to compete for. Furthermore if someone finds your site through them he/she will be more probable to stay longer and even make a purchase.

A good SEO trick is to include the Keyword Sugegstions from the search engines. 70% of the users are more likeable to click one of the suggestions that pops up after starting to write their query so if you are betting on long-tail optimization definitely help yourself with tools like the SEOggestor.

2. Regular site vs the WordPress platform.

Wordpress site platformSEO tip number two is the dispute – regular or WP site? Seriously barely anyone decides to create a site for internet business from the scratch. What is gaining more popularity is the WordPress platform that has many benefits and offers beautiful themes. Simply buy a domain, install WordPress on it and it is all ready. Search engines and their bots “like” WP sites more because they are better organized and are easier to crawl. Moreover there are numerous WP plug-ins that might prove to be very useful. On the other hand if you still are not ready to opt for the WP and are not SEO-experienced, then contact an expert in order everything to be done the way it has to be done.

3. Analyze and be SEO aware!
analyze and be seo awareThe Search Engine Optimization is not something that is done one time and then lasts forever. In the ranking charts everything is extremely dynamic and if you don’t follow a set of certain SEO metrics concerning your site, than success will be hardly achievable. Knowing whether you are becoming more or less popular or whether you are gaining or losing positions is very important. I handy tool that I would recommend you for constantly checking the SEO status of your site is the SEOAuditor! Google Page Rank and the Alexa Ranking is what should be more carefully followed. If you want to keep an eye on who is visiting the site and how much time is being spent on it than Google Analytics is what you need.

4. Social medias and their great SEO potential!

social medias and their seo potentialSocial medias and webs have become so popular and widely used that search engines are starting to pay more and more attention to them. If you have a Facebook page with 100k likes or a video on YouTube with 50k views this would give your site a substantial boost in the ranking positions. What is more such mediums with so many users are the perfect places for popularizing your brand and attracting more prospective customers. Of course don’t believe that if you have 1000 followers on Facebook, when sharing something it will reach them all. It has been proven that only 15%-20% of your total audience is reached and if you want your posts to be more widely spread, they should be promoted, for certain amount of money. Not very nice but as in everything else – in order to make some profit first you have to invest and believe me, social medias can do miracles when taking the matter to generating more site traffic.

5. Let your users share and make you more popular!

social medias website panelsApart from being socially active, there is one more thing that should be done as long as social webs and medias are concerned – let your users be socially active while browsing your site. This can again be easily done with a WordPress plug-in like in our site. Scroll down the page and check out our social panel for the most popular sites where sharing really matters. Every user that clicks on this panel creates valuable backlinks and link juice for the site that will be taken into account by the search engines while examining and evaluating the shared page/s. Furthermore when someone shares/tweets a link it becomes available to thousands of other people who are again prospective clients. What is more, social webs have become smarter and if someone has shown an interest at your site in Facebook, after a while your posts might start to pop-up into his news feed automatically and therefore keep him aware of your new products or recent updates. This is a really good way to build up a strong community behind the site. If you want constantly to check your social SEO metrics SEOAuditor again will provide you with the number of Facebook likes, Tweets and Google+ shares of a particular URL.

 Posted by peternikolow
5:55 PM | Category: , , , , | 0 comments

Five SEO tips for improving your organic ranking

Five SEO tips for improving your Organic Ranking


1. Identify Target Keywords
Conduct keyword research using tools such as Google AdWords Keyword Planner, WordStream or Wordtracker to determine which keywords are most relevant to your target audience. Including keywords that are meaningful to your target audience is fundamental to optimizing your visibility in search engine results.

2. Perfect Your On-Page Optimization
Once you’ve identified your target keywords, ensure that they are included, whenever possible, throughout each of your site’s pages – particularly, in the URLs, title tag, body text, meta description, header tags and image ALT attributes. Using an on-page grading plugin, such as WordPress SEO by Yoast, HubSpot’s Marketing Grader or Moz On-Page Grader, is a great way to see how your on-page optimization stacks up. Then, you can adjust your site’s pages accordingly to further improve your ranking.

3. Develop a Content Strategy
Search engines favor websites that are regularly updated with fresh, high-quality content. One way to do this is by ensuring your website contains a blog. Develop content that provides meaningful value to your end user, and then promote the content via social media. This will help drive more traffic back to your website.

4. Attract Quality Links
Another way to optimize your website is by attracting high-quality links through methods such as guest blogging, creation of useful or interesting content, infographic distribution or promotion of an event. Focus on the quality, rather than quantity, of links you’re attracting from sites that are relevant to your business or industry.

5. Monitor Your Site’s Performance
Once you’ve optimized your site for improved search engine ranking, you’ll need to continuously monitor your site’s performance using an analytics tool, such as Google Analytics, to determine which keywords and traffic sources are producing the most conversions. This data will help identify the best keywords to target and which keywords aren’t generating results. You can also utilize this free website auditing tool to help increase conversions on your website and generate more sales leads.

 Article source: roopco
11:19 AM | Category: , , , , | 0 comments

Top Blogging SEO Tips


Focus on Long-Tail Keywords – Not Generic Ones.

When writing content for your blog or corporate site, it is very important not to jam a ton of keywords into a single blog post. Instead, focus on 1-2 keywords for each ariticle. It’s best to limit your amount of keywords to this number because 1) search engines like google and bing will actually penalize your post if it looks like you are jamming tons of keywords, and 2) it will keep you focused on a goal for your article or post. Of course more than one keyword may appear in your post; but the overall goal of the post should be focused enough to allow you to spend more time optimizing for just one or two targeted keywords.

Long-tail keywords may also be more efficient to use since your website visitors searching long-tail terms will often be more qualified then users searching for a generic term.
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Where are the most SEO juicy parts of your posts to include these terms so you rank high in google? There are 4 important places where you should try to include your keywords:

a) Page Title

The title of your blog post should for sure include your keywords, but try to keep your long-tail keyword under 80 characters. The title of your article will be a search engine’s and reader’s first step in determining how relevant and important your content is, so including a keyword here is imperative.

b) Body

Mention your keywords at a normal pace throughout your post — don’t jam it in as many times as you possible can. Search engines like google will penalize any post they believe is using keyword mentions too many times for a particular keyword, so this requires close attention in your writing process.

c) URL

Search engines also look at your URL to figure out what your post is about. Your URL should reflect your title and content, so make sure the keywords you use are relevant to the article. If you have to trim your article URL down, make sure you keep your keywords in it.

d) Meta Description
Later in this blog article, we will get deeper into explaining meta descriptions. Your meta description is there to give search engines and your website users information about your blog post’s content. So be sure to use your long-tail term clearly here so Google and your website audience are well aware of the post’s content, but also keep in mind that how engaging the content matters for your conversion rates.

Include Meta Optimizations.

Meta optimization is not limited just to meta descriptions. Your page meta description is the additional text that appears on the search results that lets the user know what the link is all about.

meta-description
The meta description is important because it gives your readers information they need to decide whether or not your content is what they are looking for.

Your meta description should include the long-tail keyword you are trying to rank on google for, because if you are doing blogging right, it’s representative of the contents of your article.

Optimize your Images.

Your blog posts should not only contain text for SEO targeting – you should also have images that help explain your page content. Search engines don’t just look for images they look for images with alt text embedded in them.

You can figure out an image’s alt text by placing your cursor over an image and a small box will appear that describes your image

Don’t use too many Headings.

Headings can help organize your blog content but you can overuse them and then they can actually be harmful to your rankings. If you have too many similar headings you will be penalized by search engines for having duplicate content.

Use URL structures that help your visitors.

The URL structure of your website should make it very simple for your visitors to understand the structure of your site and what content they are trying to find. Search engines love URL structures that make it simple for them and your website users to understand the content of that page.

For exmaple: “forcefive.ca/blog/ottawa-seo-tips-for-website-owners” makes much more sense then “forcefive.ca/blog?=askjfnejnferiuf87yr4r”

 Author: Ryan Grassie

 Source: forcefive.ca
10:55 AM | Category: , , , , , | 0 comments

5 Basic SEO Tips

5 Basic SEO Tips

SEO can be a little hard to understand, especially since key strategies change as the search engines change, but the basic purpose of SEO is always to have your business visible on the web when people look for you. Here are five of the most basic but essential tips for effective SEO.

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Tip #1 Know Your Keywords
In order to get traffic, you must know what to target. Find what keywords generate traffic from your clients and make sure they are present on your website. They should appear in the meta tags, page names, URLs, and content. Don't insert keywords where it would sound unnatural.  Always write for humans, not search engines.

Start with a short list of what your clients use to find you. This could be very general, such as “optometrist,” or more specific, such as “custom designer frames.” Also, look at your competitors. Are they using prominent wording that is relevant to your business? You can check the search volume (potential clients) using online tools such as wordtracker.com. This will give you an idea of what terms are both targeted and producing sufficient traffic.

Once you have a short list make sure your site contains your main keywords in the page titles, headings, and meta description.

Tip #2 Content
Content is the most important part of your site. It is critical to have well-written content that is interesting and useful, as well as keyword rich. When writing the content, remember to sound natural. Try to use your keywords sparingly, generally not more than once a paragraph.

If you have multiple keywords to target, don’t try to cram them all into your homepage. The home page should be for your most important terms only. Create individual pages that can be optimized for more specific terms and products. For example, if you offer 5 specific services create a keyword rich page for each.

Tip #3 Social Media
Social Media has become increasingly important in SEO. A good social media presence can generate referral traffic through links and reviews and keep existing clients engaged. You should have regularly updated and accurate business pages for Facebook, Google+, and Twitter.

Encourage your clients to review your site on their preferred social media and keep them engaged with updates, offers, and regular posts. Reviews are important for being competitive in local search and helping clients decide to choose you.

Tip #4 Directories
Having your info accurate on Yahoo, Yelp, etc. is important for local search. Inconsistent information could keep clients from finding you and can negatively affect your search ranking. Also keep an eye out for industry specific directories, such as healthgrades.com and vitals.com for doctors.

Do an audit of popular directories and see if they have your business name, address, phone number, hours, and website correct. Many of these are automated and can have incorrect or outdated information.

Tip #5 Update Regularly
Keeping fresh content on your website has become increasingly important. You should have a new blog post or content update at least once a month to show that the site is being maintained. This is important to keep the site from being static and out of date for users and also to show its value to the search engines.

Source: Imatrix Bloh
5:52 PM | Category: , , , | 0 comments

Local SEO Factors of 2015


Local SEO Factors of 2015

 

According to Local Search Ranking factor survey there is a shift towards more traditional web ranking factors. The onsite signals and links will be the important factors that drive local SEO. The Shift can be considered as consistent with Google recent local ranking algorithm Pigeon. Everything you do for the local SEO, i.e. both on and off your site, should be aimed towards making user experience wonderful instead of just putting your efforts to gain higher ranking on the search engine results.

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Therefore the important factors that will run local SEO in 2015 are:
  • To be awesome
  • Earn relevant links
What does awesome refer
 
The awesome here means that instead of making Google fool, you should try to put efforts in making your website better from every angle.

Find out the features that your competitors websites has and your site don’t have. Use this collective data for adding features to your website.

Below are some of the things which you should avoid if you want to make your website awesome

  • Less Homepage content- Your visitors should know what you are and if your website has only banner and a few lines of content then it will present a bad image of your website. Therefore always avoid this.
     
  • Only few lines of content on page- The customer will only visit your website if there is relevant information which they are searching. If you just put a few lines and ask them to call for information. Then the chances are that it will only increase bounce rate and nobody will shop from your website.
     
  • Spamming keywords- Most of the websites use this outdated tactic to rank well. For e.g. putting a list of 100 cities on your home page will lead nowhere. Instead try to put relevant, useful and informative content.
     
  •  Using long title tags- The title tag should be as brief as possible and it should be such that it gives the summary of the page. You can put your primary keyword phrase at the starting and your business name at the end.
Put efforts for local optimization:
  • Don’t forget to include city/state in your title tag- The title tag plays an important role in optimization of your website. Therefore include city or state for local relevancy.
  • Don’t forget to include city/state in your H1 heading- for showing local relevancy you should include city/state in your page heading
  • Put city/State in your content- Many website owners forget to include city/state in the website content. Therefore local search will be of no use unless you mention local area in the content.
  • Put city/State in your alt text on images- Google can’t see what your image is all about therefore adding alt text with city/State will boost up your local SEO.
  • Put city/State in your url- if you want to make your website for local results then never forget to mention city/State in the URL. This will make easy for Google and the customers to find the relevant results.
Conclusion
Therefore these are the main points you should follow to make your website better. Stop thinking of how to increase your ranking and think of making it the most unique and awesome website with all the features. In this way your website automatically rank better and you visitors will convert into potential customers.

Article Source: Blog iglobe solution
11:59 AM | Category: , , , , , , , , , , , | 0 comments