There are thousands of forums and discussion groups breaking their heads which recipe Google is using to rank the web sites. Let me tell you one thing: it is such a secret, as the one of the Vienna Sacher tart, which is locked in a safe and guarded. But on the other hand through working with Google, you learn to deal with it.
Facts and Stats of Google
Google receives over 200 million queries each day, has indexed up to June 2005 approximately 10.4 billion items, such as web sites and images, Usenet newsgroups, videos, localities, maps, and items for sale online. The servers they use to digest all this operate with Red Hat Linux. It rules globally and is used in Thailand just as well as in Germany, Australia or USA. If you just look at the number of searches this software is processing you can imagine that the chances are a kind of slim landing on the first search result page being in the run with approximately one billion other web sites and in a bin with another 10.4 billions items. Or not?
What do we know about Google?
Google interprets a link from page A to page B as a vote, by page A, for page B. Links from any page (internal or external) to your site (primarily your homepage) are called back links.
It's most important to come up in search result pages that you have high quality back links, because Google loves when sites owners are co-operating with each other. This is what Google says' about it Improve Google Ranking
2nd important
Placing your web site into the right category.
Those 200 million queries are not targeted to find one specific web site category but is shared between numerous sorts of categories. Most Directories have already the functionality prepared that you can select first the category and then start the search. They call this advanced search. Google doesn't. Google sorts the sites by what the software finds in the content. The content has to make the category clear and specific. Titles of web pages are a trigger to get Google working. So no wonder that people need assistance to sort out the content and titles because there is more to it and we are glad to help.
Meta Data out and passé?
No ,... there are more Search Engines out there than Google. Directories which depend on the Meta Data. They bring a good amount of visitors to you and sometimes bring even better search results.
Refreshing content
The more often a site updates the content, the more often Google will visit. The links in these pages are checked to discover new pages that Google then ads to its internal database of the web. With other words Google likes people who are serious about the Web.