SEO Experts in Mumbai, SEO Guy, SMO Experts in Mumbai- India, SMO King in India

32 Ways to Use Facebook for Business Marketing

Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.

32 ways to use Facebook in your business.

Manage Your Profile

  1. Fill out your profile completely to earn trust.
  2. Establish a business account if you don’t already have one.
  3. Stay out of trouble by reading the Facebook rules regarding business accounts.
  4. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile. (Although you should be careful before integrating your Twitter feed into your Faceboook profile, as a stream of tweets can seem overwhelming to your contacts.)
  5. Keep any personal parts of your profile private through Settings.
  6. Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.
  7. Post a professional or business casual photos of yourself to reinforce your brand.
  8. Limit business contacts’ access to personal photos.
  9. Post your newsletter subscription information and archives somewhere in your profile.

Connect and share with others

  1. Obtain a Facebook vanity URL so that people can find you easily.
  2. Add your Facebok URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.
  3. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
  4. Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility.
  5. Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook.
  6. Before traveling, check contacts locations so you can meet with those in the city where you’re heading.
  7. Research prospects before meeting or contacting them.
  8. Upload your contacts from your email client to find more connections.
  9. Use Find Friends for suggestions of other people you may know to expand your network even further.
  10. Look for mutual contacts on your contacts’ friends lists.
  11. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
  12. Market your products by posting discounts and package deals.
  13. Share survey or research data to gain credibility.
  14. Use Facebook Connect to add social networking features to your web site.
  15. Suggest Friends to clients and colleagues — by helping them, you establish trust.
  16. Buy Facebook ads to target your exact audience.
  17. Read up on Facebook Beacon to see if it might be useful for you.

Use Network, Group and Fan Pages

  1. Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice.
  2. Add basic information to the group or fan page such as links to company site, newsletter subscription information and newsletter archives.
  3. Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present.
  4. Update your group or fan page on a regular basis with helpful information and answers to questions.
  5. Join network, industry and alumni groups related to your business.
  6. Use search to find groups and fan pages related to your business by industry, location and career.
SEO Experts in Mumbai, SEO Experts in India, Digital Marketing Experts, SEM Expert

Business Benefits of Social Media Marketing or Social Media Optimization

As the prevalence of social media continues to rise, organizations of all types and sizes are recognizing the ways in which social media can help them better understand, respond to, and attract the attention of their target audience.

As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing blogs, social networks, wikis, and other vehicles to achieve their marketing and public relations goals.

What types of benefits can corporations achieve with an effective social media strategy?
Get the Message Out Faster – and to More People
Social media enables more rapid sharing of information. It may take hours, or even days, for a new announcement to reach the end consumer through traditional channels. Why?

Because when a press release is issued, a journalist or writer must first wade through all the sales and marketing lingo to find the key points. Then, the content must be re-purposed in article format, and sent to an editor or proofreader before it is published.

Social media vehicles, on the other hand, allow for instantaneous dissemination of not just news, but images, audio, video, and other multimedia content as well. And because releases geared toward social media outlets contain only key highlights, pertinent facts, and hyperlinks to related statistics and quotes, the information they contain can be immediately picked up and posted by bloggers and other online journalists.

Social media also provides more widespread coverage, enabling breaking news to reach a much larger and broader reader base than standard media outlets alone.

While magazine readership and the number of available print publications continue to decline, the number of consumers using the Internet to access and share information continues to rise sharply. For example, one recent study showed that almost one out of every four Internet users – over 41 million people total in 2006 – visits MySpace on a regular basis.

Improve Branding
Social media, and blogs in particular, can be a highly useful tool for enhancing both awareness and image. Blogging can help “spread the word” about a company, its products, and its services to more people, dramatically increasing brand recognition and awareness.

Additionally, social media can enable executives to gather input and feedback directly from their target audience, and use that intelligence for more effective reputation management. Insight into why people like – or hate – a brand is needed to help change and control audience perceptions and preferences.

Boost the Impact of Direct Marketing
Search Engine Optimization (SEO) is a key component of today’s direct marketing and lead generation strategies, and social media has proven its ability to significantly complement SEO initiatives.

Many social media techniques – such as frequent use of common jargon and key phrases, title tags, ticker symbols, and links to blogs and other relevant Web content – can dramatically improve search engine rankings.

Additionally, while SEO relies on just a handful of popular search engines such as Google and Yahoo to drive target prospects to a site, social media expands the potential audience by creating alternate channels.

For example, when content is published to a site, and that content is then linked to from or reddit, it can generate a tremendous boost in Web traffic. Many companies also find it much easier to generate compelling content that is likely to be picked up by bloggers, than it is to keep up with the “rules” required to rank high in today’s popular search engine.