Showing posts with label ways. Show all posts
Showing posts with label ways. Show all posts

SEO Tips and Best Practices to Generate External Awareness

1. Identify Your Core Keyword Phrases

Start by identifying your top 10-15 keywords by thinking about the phrases you wish you would show up for when people look for your company. Think beyond your company name to specific products and services prospective clients might be trying to find. You can use tools like Google Free Keywords and Hubspot to help you brainstorm ideas.
For example, we specialize in event and trade show registration, but people who don’t know us would not know to search for “Expo Logic”. Instead, we identified opportunities to rank for services and products people are searching for like “trade show registration” and “lead retrieval scanner.” Focusing on service and product specific phrases has provided a significant jump in our keyword rankings, with 24 of our main keywords ranked in the top three, and 42 ranked in the top 10.

2. Create Compelling Content

To get the most from your SEO strategy, it’s important to know the difference between paid and organic results. Paid ads are a good tactic for a time sensitive campaign when you want to create quick awareness. New product launches, holiday promotions and specials work well with paid placement. For the long haul, it’s best to focus on organic results.
The most effective way to improve your organic SEO is to create compelling content around the keywords you identified in step one. Publish regular blog posts on your site, keep your social media profiles updated with relevant information that leads back to your site, and develop fresh site content focused on your target phrases.

From our organic SEO efforts, we’ve doubled our Twitter followers and steadily increased the number of site visitors each month.


 3. Stay Organized

The best way to stay on top of your different SEO efforts is to create an editorial calendar for your content.

Look for topic ideas by monitoring news about your industry through Google alerts.  Subscribe to your competitor’s RSS feeds to stay on top of trending topics.  Ask your sales team the top questions they hear from prospective clients and plan to answer them in your blog.  Schedule your content out about a month in advance.

4. Monitor Your Rankings

Lastly, make sure you have a good stats system set up to monitor your SEO success. A tool like Google Analytics or Hubspot can help you review keyword rankings, site traffic, social media leads and other important measures to see what SEO efforts are generating the most awareness.

Article Source: By Jeff Cooper, an EO Philadelphia member and president and CEO of Expo Logic
SEO Experts in Mumbai, SEO Guy, SMO Experts in Mumbai- India, SMO King in India

32 Ways to Use Facebook for Business Marketing

Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.

32 ways to use Facebook in your business.

Manage Your Profile

  1. Fill out your profile completely to earn trust.
  2. Establish a business account if you don’t already have one.
  3. Stay out of trouble by reading the Facebook rules regarding business accounts.
  4. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile. (Although you should be careful before integrating your Twitter feed into your Faceboook profile, as a stream of tweets can seem overwhelming to your contacts.)
  5. Keep any personal parts of your profile private through Settings.
  6. Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.
  7. Post a professional or business casual photos of yourself to reinforce your brand.
  8. Limit business contacts’ access to personal photos.
  9. Post your newsletter subscription information and archives somewhere in your profile.

Connect and share with others

  1. Obtain a Facebook vanity URL so that people can find you easily.
  2. Add your Facebok URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.
  3. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
  4. Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility.
  5. Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook.
  6. Before traveling, check contacts locations so you can meet with those in the city where you’re heading.
  7. Research prospects before meeting or contacting them.
  8. Upload your contacts from your email client to find more connections.
  9. Use Find Friends for suggestions of other people you may know to expand your network even further.
  10. Look for mutual contacts on your contacts’ friends lists.
  11. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
  12. Market your products by posting discounts and package deals.
  13. Share survey or research data to gain credibility.
  14. Use Facebook Connect to add social networking features to your web site.
  15. Suggest Friends to clients and colleagues — by helping them, you establish trust.
  16. Buy Facebook ads to target your exact audience.
  17. Read up on Facebook Beacon to see if it might be useful for you.

Use Network, Group and Fan Pages

  1. Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice.
  2. Add basic information to the group or fan page such as links to company site, newsletter subscription information and newsletter archives.
  3. Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present.
  4. Update your group or fan page on a regular basis with helpful information and answers to questions.
  5. Join network, industry and alumni groups related to your business.
  6. Use search to find groups and fan pages related to your business by industry, location and career.