Showing posts with label seo tips. Show all posts
Showing posts with label seo tips. Show all posts

4 On-Page SEO Techniques To Help Boost Your Rankings

Are you a small online business owner that is looking at improving your rankings on the search engines? If not you should be because the most effecient way to grow your business online is through search engine optimization. There are two ways you will want to optimize your website for the search engines and those are “off-page SEO” and “on-page SEO”. Off-page SEO consists of things like link building, guest blogging, etc. This is very important when trying to rank on the search engines however, for this blog we are going to concentrate on on-site search engine optimization. So what are some onsite SEO techniques you can use to boost your rankings? Well, our Phoenix SEO company came up with 4 techniques that we believe you should concentrate on when you are attempting to optimize your website for SEO.

seo experts in mumbai - Vickeemore

Content 

If you have done any type of SEO before did you really think that something would come before content? Content truly is king when it comes to SEO and it is not going to be losing it’s thrown on top anytime soon. There are certain factors that make up good content and will help you rank better. Your content must be original. If you think that the search engines are going to rank you because you are able to copy content from another website you are crazy. I know it takes time to produce original content for your website but this is a must. You must make sure that you are not allowing someone else to post your content on their website first or the search engines will view it as their content. Make sure that you post the content on your website first. Your content has to be useful and relevant. The search engines are trying to make it so that when somebody searches a keyword only the most relevant websites pull up. Last but not least is the frequency at which you post your content. You can’t write a bunch of content one month and then not post new updated content for a year. This will end up hurting you in the rankings. One way to make sure you continuously update your content is by having a blog on your website.

Page Titles and Descriptions 


When the search engine bots are crawling your page one of the first thing they read is the page titles and descriptions. They do this because they need to know what your website is about. This will help them begin to classify where your website will fall in the rankings and for what keywords. The page titles are what is going to help not only the search engines but also the user know what page they are on and what it is about. That is why each page title must be unique. The description is what a user is going see on the search engines when they find your website so this must be very descriptive.

URL Structure 

This is basic on page optimization and yet there are many websites that miss this. What do I mean when I am talkinga bout URL structure. Well I am talking about the permalinks. You want to setup the permalinks so that they make sense. You don’t want a web link like this www.hireawiz.com/23231/about/1232312312 It should be www.hireawiz.com/about-us for example. How is your content grouped? It should be grouped into categories to help the search engines and users find different pages on your website. Don’t forget your pages sitemap. This is very important.

Internal Linking

Make sure that you are linking pages within your website. This is important because it help the search engine bots crawl your pages more effectively. If done correctly this will tell the search engines which pages on your website are most important and which ones are least important.
These are 4 ways that you can effectively optimize your website for the search engines. Off page SEO is extremely important but it can all go for not if you don’t properly optimize your on page seo.




Article Source: hireawiz.com/blog

7 SEO tips and tricks

 1. Internal Link Building

SEO Experts in Mumbai / India, SMO Experts India- Vickeemore
SEO Experts in Mumbai - Vickeemore
Linking new content to old content
When you write content on your website, find relevant articles that you have already published on your site to link to.  As the value of the new post goes up, the value of the link goes up too.  Also, if anyone does copy/republish your content then at least you’ll have at least one link back to your site.

Linking old content to new content

It’s great to link to older articles, but what about linking older articles to your new content?  This is just as important to consider.  You have some older articles that Google has probably already indexed and, if it’s a good article, you will have got links to it.  This means their value has gone up.

You can now link from these older articles to your newer posts.

This gives your new article a little boost and it also helps Google to find it.  As Google is re-indexing your content, it will follow links within your posts.

2. Resolve Errors in Google Webmaster Tools

Imagine if Google crawled your site and, when it found any issues or problems, it told you about them.

“Hey Guys, I’ve just found some problems on your site and if you don’t fix them it will mean that I’m not going to send you as much traffic as I was going to!”

Of course, you don’t get that personal email from Google, but Google does put any errors/problems into Google Webmaster Tools.

3.  Review content that is not ranking


What about content you’ve written recently that is not ranking?

Perhaps you thought that you would get a ton of links and you could rank in Google for a competitive term, but then this didn’t happen.

Well, maybe you could go back and tweak the post to try to rank for different keywords?  Or you could write a guest post on a high-profile site and link to this content?  Or add links from existing content on your website?

4.  Consider Related Keywords

When you write a blog post and try to optimize it for keywords, it’s great when you start to get regular ongoing traffic for those keywords.  But what also normally happens is that you end up getting even more traffic for keywords that are similar to the ones you tried to rank for.

So, it’s important to consider these related keywords in your posts.  I’m not talking about adding keywords for the sake of it, but if Google thinks they are related to your main keyword targets, then consider adding them if they add value to your content.

5.  Leverage tools to help with SEO

There are many tools that can help you with different aspects of the optimization of your content, so you really need to have a small collection of them.  Here are some examples of tools I use on a regular basis.

SEMRush – This shows the terms your competitor is ranking for, what you are ranking for, helps you with keyword research and much more.

Google Keyword Planner – When you want to do keyword research, this is essential to review.  Google will give you an estimate of traffic for the keywords you search for and for associated keywords.

Yoast SEO Plugin –  If you’re on WordPress, you need this plugin.  It’s the best plugin for optimizing your content for Google.  It’s simple to use and very effective.

Opensite Explorer –  It’s important to understand about the proprietary website and web page ranking system implemented by Moz.  Your website is ranked out of 100 using a domain authority ranking and your pages are ranked out of 100 also. This tool shows you this data so that you can consider it when trying to compete against other websites.

Moz Toolbar – When you do a Google search, this toolbar adds the domain and page authority onto each search result.  Consider using two browsers: one for normal searching and one that has Moz toolbar installed. You can use this one when you are doing your SEO work.

Ahrefs – I use this mainly for analyzing the link profiles of our site and our competitors’ sites.

6. Strategic guest posting

If you have a post that is ranking well and getting some traffic, this may be a post that you want to keep topping up with new links.

The new links to the post will help it maintain its standing in Google search results, but you may also push it up the search results if it’s not currently in the number one position.

One way of doing this is through guest posting.  Write an article that is relevant to the content you have, and include a link to the article you want to promote.  This helps drive traffic to the post but it will also help with the ranking of the post.  Because the link is relevant and adds value to the content that you are guest posting about, you’ll generally get away with adding the link!

7. Write long content


Is this really about optimizing content for SEO?  Yes, absolutely.  So, why write long content?

If you can write super high-quality short articles, then write them.  But typically it’s very difficult to provide a lot of value in a short article, so they don’t tend to get many links or shares.  Without these, you won’t have much of a chance of ranking for this content.

I read a recent post from the wonderful Andy Crestodina on the importance of the length of blog posts, tweets, Facebook updates etc.  In his article he presented research on the average content length for search results in the top 10.


Article Source: Razor Social
By Ian Cleary

2014 SEO tips for Your Blog through Social Media, that is how social media networks can help increase your SEO


Increase Your Link (Link Building)

Link Building is one of the conditions that Search Engines considers, it checks if other websites across the web sees your website as quality source of information.
Links today are mainly achieved through the development or writing of original, valid and interesting content which are in turn shared across the social platforms like Facebook, Twitter, Google+, Stumble, Digg, Reddit or even YouTube. Shared links on the social platforms helps the search engine understand what website are credible and should be ranked for their keyword phrase. Sharing content on social media will not only increase your traffic from audience on each social channel but from search engines over and over.
For example, a post and link that is share on Facebook and tweeted several times will have a higher visibility in search engines than those that are done only once since many have shared it on their networks.

Increase Your Authority

With the development of Google+, Google’s search engines have become more integrated with the features for growing social network. Google gives the chance to link up an author’s content with their Google+ profile to ensure that their account and bio are linked to the content in search engine results. When a Content is shared, the link to the post should be shared and linked to the author’s Google+ profile
SEO Experts in Mumbai - India - Vivek More

Speed Content Indexation

As earlier discussed briefly in the Link Building, content shared across social media is taken into consideration by search engines as an indication of quality content that should be ranked accordingly. The higher the links of pages to your website, the quicker the search engines index your content in ranking.
 
Increase Social Connections and Followers

With the help and knowledge of Link Building and Content Indexation, your site already got a high and better rank on Search Engines.

When your site is ranked and people click to view the content of your website and they see it is attract and interesting, they will decide to like your Facebook Fan Page and Follow you on twitter for them to get more update from you just because it is ranked high and has quality content.

 10 crucial SEO tips for ecommerce stores


1. Don’t Rely Only on Pay Per Click (But Also Don't Forget it)

While many ecommerce sites fall back on a pay per click (PPC) strategy to create visibility for their store, the truth is that PPC costs continue to go up and once you stop paying for placement, your online presence disappears.
Also, some customers have an inherent distrust of sponsored links, banners, and other online ads. Ecommerce stores cannot solely rely on a PPC strategy and need to also implement organic SEO practices to help with their online visibility.

That said, recent Google research shows that when some web sites stopped using AdWords, 89% of the paid clicks did not shift over to organic, SEO clicks. So make sure you do use pay per click in addition to SEO.

2. Avoid Duplicate Content


Duplicate content is the enemy for search engines. However, since many ecommerce stores have a large amount of duplicate content as a result of product descriptions and lists, ecommerce sites tend to get penalized by search engines.
Therefore, online store owners need to assess their website and look for ways to reduce the amount of redundant and duplicate content that is present on their website. Careful usage of the rel="canonical" tag can help avoid these problems as well.

Shopify themes can automatically insert the rel="canonical" tag on all pages using one line of code. Learn how to use canonical URLs with Shopify.

3. Have a Content Strategy

Consistently adding unique and high quality content on a regular basis to your ecommerce site will not only add additional value for users, it will also help with your search engine ranking. Consider using your and add content that's related to the products and services that you sell.

All Shopify stores automatically include a fully functioning blogging platform that you can use to publish such content.


4. Don’t use the Manufacturer Product Descriptions


Building your product database can be a time consuming process, and in an attempt to save time, many online store owners simply copy and paste the manufacturer’s product descriptions onto their website.

This is an SEO no-no! Always re-write every single product description to ensure that it is unique and search engine friendly. Remember to use several words that people are most likely to search for.

5. Optimize Product Images

Image search has become a very popular function that internet users are increasingly using to find products online. Therefore, ecommerce websites need to add related keywords into the ALT tags of every image on their website. Here's a blog post on how to setup ALT tags on Shopify.

For optimal effect, make sure that every keyword used for an image is directly relevant and avoid stuffing keywords into the alt tags.

6. Have Unique Meta Descriptions for Every Webpage

When it comes to onsite optimization, many ecommerce stores think that it's enough to use the same meta descriptions for each page. However, this is another SEO faux-pas! The meta description should be written for humans with the goal of helping your store get clicked once it shows up in search engines.

Shopify themes can automatically generate meta descriptions for each page. Click here to learn more.


7. Include Product Reviews

Since unique content is extremely important when it comes to SEO, having a field for users to add their product reviews is a great passive way to generate unique content for your ecommerce store.

The Shopify App Store includes several great product review apps for your store. 


8. Link to your Products from the Home Page

A common error made by many ecommerce sites is burying their product pages deep within their link structure. This will not only make it more difficult for users to find products, it will also impact the product pages PageRank score, making those pages less likely to appear high in search.

Having product content only a link away from your home page will make them easier for both the search engines as well as your customers.

9. Optimize the Anchor Text

Adding keywords to the internal links on your website will help to enhance your stores visibility in search engines. Rather than using the typical “click here” link, link from text that includes the keywords the page you are linking to is trying to rank for. For example, instead of writing "click here to visit Shopify, the best ecommerce platform," write "visit Shopify, the best ecommerce platform."

Also, consider adding keyword rich links within the product descriptions to link to other similar products on your website.

10. Organize your Online Store for SEO


The way that you structure your store will impact its visibility. Consider structuring your e-commerce store so that it includes a number of landing pages. These pages can be specific to a brand or product type. Doing this gives you the opportunity to optimize for multiple pages and keyword groups, which will increase your site's visibility in search.

Shopify includes content management (CMS) functionality, such as the ability for you to create such pages. 


Article source:  Shopify - By Mark Hayes

Best SEO Experts in Mumbai

Effective SEO Tips For 2014

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Nowadays, you will hear about some words: search engine optimization that is abbreviated as SEO when you start doing online business. Do you wonder what SEO is? How it affects your online business?

SEO is the process that can help your website to increase visibility with search results in nature or random search engine. SEO impacts to your website’s position and helps your customers to find your page easily. SEO is a marketing campaign on the internet in order to promote your services and products which your company provides. If you have good techniques: various keywords, good backlinks your website will be increased reputation in awareness of customers.

However, algorithm always changes and it requires complicated flexibility of SEO. Your keywords were effective last year but it does not mean that those will be suitable to your website this year. As  a result of this, you must update systems of keywords, backlinks, methods of SEO frequently.

Effective SEO Tips For 2014

There are some effective SEO tips 2014 that you can reference below:

Go Responsive:
Mobile devices play an important role in ordinary life as well as business; most of traffics of the website are coming from handset, mobile interface always attracts to customers easily. Besides, a design of page has to run on popular mobile platforms smoothly like: iOS, Android, Windows Phone. That is the way to approach to your target customers quickly and effectively.

Content Quality:
It is said that: “Content is King”, it proves that content has an important position of SEO process, so how is good content for your website?

  • Friendly, clear and detailed contents to users.
  • Various systems of keywords, you should not use just a keyword many times.
  • There are impressive illustrations and they describe your articles clearly.
  • The content provides much knowledge of services or products that users are interested in.
  • For quality content you can hire a dedicated content writer.
  • You have to update the requirements of customers frequently so that you can create suitable contents.
If  your content is not high quality, customers will ignore your page quickly and it makes your website lose your target customers even potential customers.

Say No to Flash: Before, pictures with flash always makes images sparkling and vivid but it’s not effective anymore at the present. Users navigate to the truth, clarification because it helps them to imagine products and services clearly. Flashy photos make your website less professional and your page will load slowly, users tend to search websites that have real photos, the load speed of website fast and clear content.

Optimize User Experience: The website is a place that you can show your services and products to your whole customers, it helps customers to save time and money so user experience is very important to SEO activities. Your website will attract to users if web design is simple, content is detailed and pictures are clarified; but your users will ignore your web if there are a lot of difficulties to their experience. User experience optimization is one of the most effective SEO tips 2014.

Search Engine Optimization is changeable processes, it requires you to update your website frequently so that you can upgrade your page rank and your competitive position, we strongly believe some effective SEO tips 2014 above that can help you to have suitable methods for your website.


For more information call the Best SEO Experts in Mumbai - India - Vivek More

SEO Optimization Quick Tips and Resources

Best SEO Experts Mumbai India - VickeemoreIf you don’t know the basics, read Google’s SEO Starter Guide first.

External link (anchor) text is the most important factor…In my experience, external link text matters way more than anything else.  That is, the actual words in the links back to your sites and pages.

If you get link text right, link back sites’ pagerank matter way less. Usual SEO advice is to contentrate on link backs from high pagerank sources…However, higher pagerank links are much harder to get than lower pagerank links.  And what is often missed is that if you can get even a few lower pageank sites to link back to you using the key phrases you want to rank for, you can rank highly on those search terms even with little or no high pagerank link backs.

Widgets are great strategies…they help you get link-backs from a variety of sites, often on their front pages and often on multiple pages within the sites…it doesn’t matter if they are all low pagerank sites because you can control the link text…If you do a widget, don’t forget you need that static link in it.  That is, it can’t all be JavaScript.

Don’t guess search term volume. Use Google’s Keyword & Trends tools.

Select terms that convert… Ideally, don’t guess here either…

Don’t bother if you can’t get in the top 10…A good thing to do is to add one more word to the general term, so if you end up ranking well for the specific term you are helping your rankings for the more general one as well. Then if it turns out the specific one was easy (you quickly become #1), you’ve already gone part way on the general one.

Don’t pay any for any general SEO service…Note I’m not saying don’t pay anyone for SEO, because if you need basic help, a consult from someone in the know might be helpful to, for example, tell you how to re-layout your site and to explain this post to you :).

Beware of nofollow links. Nofollow links are links with a special attribute that tell search engines to ignore them.  To check a link, view the source of that page in your Web browser and look for rel=nofollow in it… Don’t waste your time submitting comments and editing Wikipedia articles with your links because it won’t help you.

Don’t waste your time with Google Sitemaps...

Don’t ignore the long-tail…First, make sure you have a static site… Second, look at all the content you can produce or have produced.  Can you combine it in interesting ways that people would find useful?  For example, at Duck Duck Go we have category pages.

Make as flat a site hierarchy as possible. Pagerank seems to flow logarithmicly from a homepage to its internal pages.  So if you have pages you want ranked highly, either you need links back to them directly or have them linked directly from your homepage…

Use directories instead of subdomains. For example, domain/blog instead of blog.domain.

Less is more. Ranking is distributed across your site, so less pages, less links on them, and less text on them will concentrate your ranking potential on what is left.

Don’t do anything black hat. You will get caught, you will not pass go, etc.

SEO Tips and Best Practices to Generate External Awareness

 
1. Identify Your Core Keyword Phrases

Start by identifying your top 10-15 keywords by thinking about the phrases you wish you would show up for when people look for your company. Think beyond your company name to specific products and services prospective clients might be trying to find. You can use tools like Google Free Keywords and Hubspot to help you brainstorm ideas.
For example, we specialize in event and trade show registration, but people who don’t know us would not know to search for “Expo Logic”. Instead, we identified opportunities to rank for services and products people are searching for like “trade show registration” and “lead retrieval scanner.” Focusing on service and product specific phrases has provided a significant jump in our keyword rankings, with 24 of our main keywords ranked in the top three, and 42 ranked in the top 10.

2. Create Compelling Content

To get the most from your SEO strategy, it’s important to know the difference between paid and organic results. Paid ads are a good tactic for a time sensitive campaign when you want to create quick awareness. New product launches, holiday promotions and specials work well with paid placement. For the long haul, it’s best to focus on organic results.
The most effective way to improve your organic SEO is to create compelling content around the keywords you identified in step one. Publish regular blog posts on your site, keep your social media profiles updated with relevant information that leads back to your site, and develop fresh site content focused on your target phrases.

From our organic SEO efforts, we’ve doubled our Twitter followers and steadily increased the number of site visitors each month.


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 3. Stay Organized

The best way to stay on top of your different SEO efforts is to create an editorial calendar for your content.

Look for topic ideas by monitoring news about your industry through Google alerts.  Subscribe to your competitor’s RSS feeds to stay on top of trending topics.  Ask your sales team the top questions they hear from prospective clients and plan to answer them in your blog.  Schedule your content out about a month in advance.

4. Monitor Your Rankings

Lastly, make sure you have a good stats system set up to monitor your SEO success. A tool like Google Analytics or Hubspot can help you review keyword rankings, site traffic, social media leads and other important measures to see what SEO efforts are generating the most awareness.

Article Source: By Jeff Cooper, an EO Philadelphia member and president and CEO of Expo Logic

Top 10 SEO tips


The purpose of having a website, I am sure you’ll agree is so that people can actually find you on the internet. Search engine optimization (SEO) is the way you help search engines find your site and serve it in the results to people entering keywords for whatever your site is about. With these Top 10 SEO tips your website’s ranking on search engines should improve with certain keywords which are crucial for driving more traffic to your site.

In this article we will cover the basic Top 10 SEO tips that will help your site do better when it comes to SEO as far as content and traffic are concerned. I have written this article in plain English so it can help as many people as possible without going into the small details that wouldn’t be of any good for somebody who is just trying to run a business and needs their site to do better.

Seo experts mumbai - vickeemore

1. Website Content

Have you ever heard the phrase ‘Content is king’ when you are searching for any information about SEO on the net? It just happens that it’s an important strategy when it comes to any site that’s trying to do better in the search engine results. With the continuing trend in Google’s algorithms to look for original, original quality content, this should never be underestimated or ignored. Quality content does not mean good spelling or grammar either, it means content which is as informative to the visitor as possible.
The basic rule about writing high quality content is to always think of what the page you are creating is about and stay focused on the topic. Let’s say you are a hotelier and you are writing a page about one of your new services which your hotel will offer for example, a new online booking service. In this case you should stay as close to the topic of ‘online booking service’ as possible and concentrating your content on just that. Staying focused on the topic means, you do not start talking about how wonderful your hotel is and how it has wonderful views from the rooms in a thousand words and only mention the ‘online hotel booking service’ once or twice in content.
You can write about how this new online booking service to explain how it works, the benefits of using it to stay at your hotel and so on. You can of course briefly talk about what the guests will enjoy at your hotel when they book online and provide hyperlinks to pages which specifically talk about the hotel itself.
The above example and content writing tips can be applied to almost any other type of business or topic that your site is focusing on. Writing original quality content is not hard to do if you start with the right frame of mind which targets people not search engines. Always compile your content with a human reader in mind and never write to manipulate Google’s algorithms or signals because it simply doesn’t work any more, even when it did it didn’t work very well in your favour
Just think if your site contains low-quality content and just so happens to have made it to the 1st position in the Google search results. Visitors find it, click on the link in the results to visit it, they arrive to find nothing informative enough on your site or content that grabs them . The chances are, they will simply hit the back button and surf away from your site, never to return. What’s happened back there? for one thing you’ve lost a potential sale and will add another bounce to your site’s bounce rate.
In brief, always write good quality content that is written for a human to read and when writing, ask yourself, would you bookmark the page? does it contain what you were looking for? would you need to hit the back button to look for a better result. It’s hard work but once you start getting more sales or traffic, you will be glad you’ve spent the extra time on content writing.

2. Keywords & Keyphrases
Keywords For Seo When choosing the keywords for a particular page on your site, always do your research first. This means finding out what your competitors are appearing in the search results with and not what you think is the ‘magic’ keyword. The easy way to do this without spending money on software or using any online services is to run a search on Google itself. Once you have found the keyword/keyphrase that is mostly used, focus on it and include it in the content at least 3-4 times. You need to also include it in your page’s Meta title, Meta description and Meta keywords if you still want to use them.

3. Website Design
Web Design SeoAny website design is crucial to SEO as it will determine how visitors will behave and feel like once they land on your site. A badly designed site that is cluttered, has a bad colour scheme and hard to navigate around is more likely to make the visitor hit the back button to get out of there as soon as possible. Good quality website design is also important when it comes to SEO as far as the size of the pages. Filling your site with none-optimized images and an excessive number of them will only make your site bring up red flags for the Google bot. As a rule, heavy and slow loading sites are considered to be a bad user experience when it comes to how Google views your website. With much of the emphasis being based on user experience when it comes to the Google’s algorithms, a badly designed site will do less better in the results.
Here is a good free online tool called Pingdom which will help you analyze your site’s loading time and content.
Always think how a user would feel when they are made to wait a whole minute or close for your site to load and only to find they’ve been waiting for a cluttered site. Make your site’s navigation as simple and clear as possible. Avoid forcing the visitor to make an excessive amount of clicks to reach the information they were looking for in the first place. It’s fair to say that if you frustrate your visitors with navigation that’s intentionally designed to force them to pass by content they were not looking for, they will leave your site.
 

4. Text & Styling
Website Text SEOInclude the important keywords and keyphrases you are targeting as close as possible to the beginning of your articles and make them bold maybe two or three times. The use of heading tags is also important because they are a way that a search engine spider checks to see if your keyword is included in a page’s heading for example. This is how a search engine will verify the relevancy of what your title is about and if your keyword is included in the page’s Meta title, Meta description and in the h1 tag, it would consider your page as being a successful match and yield it in the results.
There are of course other h tags which go down to h6 with the h1 being the most important and h6 the least important. It’s worth mentioning that when using the tags, use them on your content in the same order they come without skipping any. So if you have a heading and you’ve wrapped it in the h1 tag, your next use of the tags should be the h2 and so on. This is a sign that your page’s content is well structured and organized for the visitor.
Keep your site nice and uncluttered avoiding the use of too many colours and the point for this is that once the visitor comes to your site, you want them to feel like staying. The last thing you want is for a larger percentage of your visitors to hit the back button, this is bad news for your SEO. Sites with a high bounce rate will be considered as a bad result served in the search and will suffer when they are served less in the results. A badly designed site will basically loose you traffic.
 

5. Hyperlinks
Anchor Text  SEOThe importance of good linking methods will prove invaluable when it comes to SEO and this means traffic. A site that has good hyperlinks that points its visitors to the correct page in the least number of links will keep the visitor for longer. Anchor links as they are also known as are great for SEO when you include your keyword in them too for example, ‘Book Limousine Online’ as the hyperlink which will take the visitor to your ‘Book Limousine Online’ page. Include hyper links of your most important pages somewhere on the frontpage of your site and preferably with the exact keyword as it appears elsewhere for example in the Meta title, Meta description and of course the content of that page you are linking to.
 

6. Tools & Analytics
Website Analytics ToolsInstall Google Analytics to track how your site’s traffic is performing in the search results. This will help you optimize your site further if you are seeing keywords you had hoped to achieve better results with aren’t doing as well as you had hoped they would. Google Analytics will also help you find out a lot of information about how well your site’s keywords are being found and it will also give you some idea about what keywords people are finding you under.
Get yourself an account with Google Webmaster Tools which will help assess how your site is doing and help you to be informed of any trouble areas on the site. Having a Google Webmaster Tools account is also important for submitting sitemaps as you can analyze how Google is seeing your sitemap and you can also resubmit a sitemap for faster indexing after changes. Another great thing about having this account with Google is that let’s say your site is focused on serving the UK, you can actually tell Google that your site is mainly for people in the UK. The next time you run a search on google.uk for a keyword on your site, you will see the results are better than if you had searched for the same on google.com.
For more control over your SEO, I recommend you install the WordPress SEO by Yoast plugin which is one of the best tools for helping you improve your SEO. The Yoast plugin will also allow you to test how your page will be assessed by Google and point you in the right direction of how to fix wrong things.
 

7. Social media
Social Media And SEOAs social media sites are widely used by a huge number of people around the world, it’s crucial your business website has a profile on as many of them as possible. It’s not a must to have an account with every social media site out there but you could of course focus your efforts on the top 3 main players which are Facebook, Twitter and Google plus. By actively using these sites, not only will you be getting more traffic to your site through your online presence, you will also achieve better SEO results when it comes to the social signals.
 

8. Meta Tags
Social Media And SEOMeta Tags are important because they tell Google and other search engines what your site is about in a few short words or sentences. You have the Title and Description Meta tags which are the two important ones you should concentrate on. Try to place your keyword/phrase in both of those Meta tags as this will help your pages being found in the results. Be careful not to put the keyword in those tags when it’s not also included in your content, it will not work and may actually be harmful to your site’s ranking. The keywords Meta Tag is not considered to hold any value when it comes to Google but some search engines still use it and it wouldn’t do your site any harm if you do.
 

9. Video content
Video content and SEOTry to produce short, good quality and informative videos about your business products or services which would help drive you traffic back to your site. As you may have noticed, you will sometimes see some videos from Youtube in the Google search results. This will improve your SEO for sure as more people visit your site.
 

10. Engaging visitors
Engage Site Visitors SEOOnce you have done all the SEO in the world to be found in the search results, what happens when a visitors comes to your site? When a person makes it to your site, is your content good enough to keep them engaged? Is your site offering them something they were looking for? Would they come back to your site?
The above may not sound much to do with SEO but it has a lot to do with it because good content is where we started at the top of this article. So once you get a visitor, do your best to offer them content that would engage them and make them stay longer on your site. Provide good quality content which can include, videos, a blog, a forum, competitions, surveys or basically anything that they would find interesting and informative or entertaining.


Article Source: templatic

Author: Motaz

9 Killer SEO Tips a Content Dominated 2013

Search Engine Optimisation or search engine optimization is the process of boosting the volume and quality of traffic to a site from SERPs. There are two parts of SEO, the on page optimization and off page optimization. Below I will to you best 10 search engine optimization hints for 2013 web marketing:

1. Quality Content

Creating a quality content is one of the most critical elements in search engine optimization. You can not get a great position if you do not have a good and first post as it is what the users are constantly looking for in the internet.

2. HTML Tags
The Name tag, Meta description tag, Picture alt tag, H1 tag and H2 tag are the most important tags for search engine optimization.

3. Article Length

Always take note of that quality is better than quantity. So never writes worthless sentences merely to raise the word count.

4. Other Search Engines

Every search engine has their own algorithm to index web pages. You have to study and research how you can optimize your site to that particular search engine so that you’ll have a chance to get indexed and listed.

5. Link Building

One of the finest off-page optimization is the link building. If this technique is one of your primary tools to get rated then you have to pay attention you to the following variables.

1. Always construct quality backlinks.
2. Never use an automated or script applications to create backlinks. Recall a quality backlinks is more useful than 100 poor backlinks.
3. Create both no-follow and do-follow back links.
4. Do not use any junk method to create backlinks because Google despise this method as it is against their rules and regulations.

The following are the trick you can make use to create a strong and quality back links:

1. Guest Posting
2. Forum Posting
3. Site Commenting
4. Web Directories Entry
5. Post Entry

6. Do not buy Fiverr Gigs

Fiverr is a great place to make money and also buy services for just $5. As a marketer, Fiverr is a very bad idea because more than 95% search engine optimization associated gigs are imitation gigs.

7. Keyword Research

Keyword research determines you success online. You have to meticulously choose keywords that are popular and simple to rank for. You can take advantage of the Google Adword key word Tool to choose the best keywords for you.

8. Keyword Placement


As you have picked you main keywords for your site then you have to place your main keywords in the right locations in the post to get listing in Google.

1. You must add your primary keywords to title tag.
2. You must include your main keywords to Meta description tag.
3. You must include your main keywords to post URL.

9. Add Sitemap to Your Blog


You must add a sitemap for your blog. If your blogging platform is WordPress, use a plugin such as Google XML Sitemaps to create a sitemap.





Article source: hashtagseo