Showing posts with label seo experts. Show all posts
Showing posts with label seo experts. Show all posts

Local SEO Factors of 2015


Local SEO Factors of 2015

 

According to Local Search Ranking factor survey there is a shift towards more traditional web ranking factors. The onsite signals and links will be the important factors that drive local SEO. The Shift can be considered as consistent with Google recent local ranking algorithm Pigeon. Everything you do for the local SEO, i.e. both on and off your site, should be aimed towards making user experience wonderful instead of just putting your efforts to gain higher ranking on the search engine results.

SEO Experts in Mumbai - India, SEO / SMO - Vickeemore
Therefore the important factors that will run local SEO in 2015 are:
  • To be awesome
  • Earn relevant links
What does awesome refer
 
The awesome here means that instead of making Google fool, you should try to put efforts in making your website better from every angle.

Find out the features that your competitors websites has and your site don’t have. Use this collective data for adding features to your website.

Below are some of the things which you should avoid if you want to make your website awesome

  • Less Homepage content- Your visitors should know what you are and if your website has only banner and a few lines of content then it will present a bad image of your website. Therefore always avoid this.
     
  • Only few lines of content on page- The customer will only visit your website if there is relevant information which they are searching. If you just put a few lines and ask them to call for information. Then the chances are that it will only increase bounce rate and nobody will shop from your website.
     
  • Spamming keywords- Most of the websites use this outdated tactic to rank well. For e.g. putting a list of 100 cities on your home page will lead nowhere. Instead try to put relevant, useful and informative content.
     
  •  Using long title tags- The title tag should be as brief as possible and it should be such that it gives the summary of the page. You can put your primary keyword phrase at the starting and your business name at the end.
Put efforts for local optimization:
  • Don’t forget to include city/state in your title tag- The title tag plays an important role in optimization of your website. Therefore include city or state for local relevancy.
  • Don’t forget to include city/state in your H1 heading- for showing local relevancy you should include city/state in your page heading
  • Put city/State in your content- Many website owners forget to include city/state in the website content. Therefore local search will be of no use unless you mention local area in the content.
  • Put city/State in your alt text on images- Google can’t see what your image is all about therefore adding alt text with city/State will boost up your local SEO.
  • Put city/State in your url- if you want to make your website for local results then never forget to mention city/State in the URL. This will make easy for Google and the customers to find the relevant results.
Conclusion
Therefore these are the main points you should follow to make your website better. Stop thinking of how to increase your ranking and think of making it the most unique and awesome website with all the features. In this way your website automatically rank better and you visitors will convert into potential customers.

Article Source: Blog iglobe solution
11:59 AM | Category: , , , , , , , , , , , | 0 comments

7 SEO tips and tricks

7 SEO tips and tricks

 1. Internal Link Building

SEO Experts in Mumbai / India, SMO Experts India- Vickeemore
SEO Experts in Mumbai - Vickeemore
Linking new content to old content
When you write content on your website, find relevant articles that you have already published on your site to link to.  As the value of the new post goes up, the value of the link goes up too.  Also, if anyone does copy/republish your content then at least you’ll have at least one link back to your site.

Linking old content to new content

It’s great to link to older articles, but what about linking older articles to your new content?  This is just as important to consider.  You have some older articles that Google has probably already indexed and, if it’s a good article, you will have got links to it.  This means their value has gone up.

You can now link from these older articles to your newer posts.

This gives your new article a little boost and it also helps Google to find it.  As Google is re-indexing your content, it will follow links within your posts.

2. Resolve Errors in Google Webmaster Tools

Imagine if Google crawled your site and, when it found any issues or problems, it told you about them.

“Hey Guys, I’ve just found some problems on your site and if you don’t fix them it will mean that I’m not going to send you as much traffic as I was going to!”

Of course, you don’t get that personal email from Google, but Google does put any errors/problems into Google Webmaster Tools.

3.  Review content that is not ranking

What about content you’ve written recently that is not ranking?

Perhaps you thought that you would get a ton of links and you could rank in Google for a competitive term, but then this didn’t happen.

Well, maybe you could go back and tweak the post to try to rank for different keywords?  Or you could write a guest post on a high-profile site and link to this content?  Or add links from existing content on your website?

4.  Consider Related Keywords

When you write a blog post and try to optimize it for keywords, it’s great when you start to get regular ongoing traffic for those keywords.  But what also normally happens is that you end up getting even more traffic for keywords that are similar to the ones you tried to rank for.

So, it’s important to consider these related keywords in your posts.  I’m not talking about adding keywords for the sake of it, but if Google thinks they are related to your main keyword targets, then consider adding them if they add value to your content.

5.  Leverage tools to help with SEO

There are many tools that can help you with different aspects of the optimization of your content, so you really need to have a small collection of them.  Here are some examples of tools I use on a regular basis.

SEMRush – This shows the terms your competitor is ranking for, what you are ranking for, helps you with keyword research and much more.

Google Keyword Planner – When you want to do keyword research, this is essential to review.  Google will give you an estimate of traffic for the keywords you search for and for associated keywords.

Yoast SEO Plugin –  If you’re on WordPress, you need this plugin.  It’s the best plugin for optimizing your content for Google.  It’s simple to use and very effective.

Opensite Explorer –  It’s important to understand about the proprietary website and web page ranking system implemented by Moz.  Your website is ranked out of 100 using a domain authority ranking and your pages are ranked out of 100 also. This tool shows you this data so that you can consider it when trying to compete against other websites.

Moz Toolbar – When you do a Google search, this toolbar adds the domain and page authority onto each search result.  Consider using two browsers: one for normal searching and one that has Moz toolbar installed. You can use this one when you are doing your SEO work.

Ahrefs – I use this mainly for analyzing the link profiles of our site and our competitors’ sites.

6. Strategic guest posting

If you have a post that is ranking well and getting some traffic, this may be a post that you want to keep topping up with new links.

The new links to the post will help it maintain its standing in Google search results, but you may also push it up the search results if it’s not currently in the number one position.

One way of doing this is through guest posting.  Write an article that is relevant to the content you have, and include a link to the article you want to promote.  This helps drive traffic to the post but it will also help with the ranking of the post.  Because the link is relevant and adds value to the content that you are guest posting about, you’ll generally get away with adding the link!

7. Write long content

Is this really about optimizing content for SEO?  Yes, absolutely.  So, why write long content?

If you can write super high-quality short articles, then write them.  But typically it’s very difficult to provide a lot of value in a short article, so they don’t tend to get many links or shares.  Without these, you won’t have much of a chance of ranking for this content.

I read a recent post from the wonderful Andy Crestodina on the importance of the length of blog posts, tweets, Facebook updates etc.  In his article he presented research on the average content length for search results in the top 10.

Article Source: Razor Social
By Ian Cleary
3:01 PM | Category: , , , , , , , , | 0 comments

5 Easy, Unique and Inexpensive Marketing Ideas for a Small Business
Coming up with unique and innovative marking ideas for your small business can be a daunting task. Fortunately, there are a number of great options available for marketing your small business with even the smallest budget. One of the most important things you can invest in to help your business skyrocket, is time. Sometimes it’s the basics that are the most effective and when you invest the time, these five basic tips will be beneficial in successfully marketing your small business.



Social Networking

Social networking sites such as Facebook, LinkedIn and Twitter are not only free to use, but they can help you reach thousands of potential customers. People tend to participate and become interested in a new brand, if they know there is a live person behind the brand. Personally write newsletters and address the individual in all of your correspondence. Provide expert advice, listen to what is being said by the customer on your social networking sites and address their concerns, questions and praise.

Google Rankings
 
The majority of businesses understand the importance of getting in the top Google rankings. One of the easiest ways to complete this task is through consistent and quality content. Write content that provides interesting and relevant information. Use keywords and links that are relevant to the content. Add shareable links to all of your social networking sites, which will drive traffic to your site as well as improve your Google rankings.

Giveaways
 
People love to get free things, but they also love to see others get free things. Creating a contest or a giveaway is a great way to get people talking about your business. Not only do people love to win stuff, but they also love to give to the needy, so consider organizing a charity giveaway. Advertise an event on your website and social networking sites and encourage customers to participate. You could host an auction where a percentage of the sales go to the chosen charity or pick a week where a percentage of all sales go to a charity.


Mobile Advertising

Mobile devices are quickly becoming the most popular sources of web traffic. Make sure your website is designed to be “mobile friendly” and take advantage of free advertising by texting a coupon or send a text offering a discount to the first 50 people who respond to your text.

Visual Marketing

People love to visually see what it is your marketing. Create a video to post on the internet and make it informative. In other words, do not simply post a video of your products, talk to your customers, provide them with valuable information, encourage comments and questions. Making a quality video that provides just enough information about why a product is necessary or a “how to” video, is a great way to encourage customers to your website to learn more.

A call to action is perhaps one of the most important aspects in marketing your small business. A call to action is a brief section at the end of your correspondence that encourages the reader or viewer to visit the website. Offering incentives will help encourage your audience to participate in your offer. Incentives such as “sign up for our newsletter and get 5 free tips on XXC or the more you share the more chances you have to win…” Think of incentives in a call to action as the final chance to entice traffic to your site.

Contact best SEO Experts in Mumbai - India

Article Source: SEOIOS

 Author: Rain
4:41 PM | Category: , , , | 0 comments

Effective SEO Tips For 2014

Effective SEO Tips For 2014

seo-experts-mumbai-india-best-vickeemore
Nowadays, you will hear about some words: search engine optimization that is abbreviated as SEO when you start doing online business. Do you wonder what SEO is? How it affects your online business?

SEO is the process that can help your website to increase visibility with search results in nature or random search engine. SEO impacts to your website’s position and helps your customers to find your page easily. SEO is a marketing campaign on the internet in order to promote your services and products which your company provides. If you have good techniques: various keywords, good backlinks your website will be increased reputation in awareness of customers.

However, algorithm always changes and it requires complicated flexibility of SEO. Your keywords were effective last year but it does not mean that those will be suitable to your website this year. As  a result of this, you must update systems of keywords, backlinks, methods of SEO frequently.

Effective SEO Tips For 2014

There are some effective SEO tips 2014 that you can reference below:

Go Responsive: Mobile devices play an important role in ordinary life as well as business; most of traffics of the website are coming from handset, mobile interface always attracts to customers easily. Besides, a design of page has to run on popular mobile platforms smoothly like: iOS, Android, Windows Phone. That is the way to approach to your target customers quickly and effectively.

Content Quality: It is said that: “Content is King”, it proves that content has an important position of SEO process, so how is good content for your website?
  • Friendly, clear and detailed contents to users.
  • Various systems of keywords, you should not use just a keyword many times.
  • There are impressive illustrations and they describe your articles clearly.
  • The content provides much knowledge of services or products that users are interested in.
  • For quality content you can hire a dedicated content writer.
  • You have to update the requirements of customers frequently so that you can create suitable contents.
If  your content is not high quality, customers will ignore your page quickly and it makes your website lose your target customers even potential customers.

Say No to Flash: Before, pictures with flash always makes images sparkling and vivid but it’s not effective anymore at the present. Users navigate to the truth, clarification because it helps them to imagine products and services clearly. Flashy photos make your website less professional and your page will load slowly, users tend to search websites that have real photos, the load speed of website fast and clear content.

Optimize User Experience: The website is a place that you can show your services and products to your whole customers, it helps customers to save time and money so user experience is very important to SEO activities. Your website will attract to users if web design is simple, content is detailed and pictures are clarified; but your users will ignore your web if there are a lot of difficulties to their experience. User experience optimization is one of the most effective SEO tips 2014.

Search Engine Optimization is changeable processes, it requires you to update your website frequently so that you can upgrade your page rank and your competitive position, we strongly believe some effective SEO tips 2014 above that can help you to have suitable methods for your website.

 For more information call the Best SEO Experts in Mumbai - India - Vivek More
4:12 PM | Category: , , , , , , | 0 comments

SEO Optimization Quick Tips and Resources

SEO Optimization Quick Tips and Resources

Best SEO Experts Mumbai India - VickeemoreIf you don’t know the basics, read Google’s SEO Starter Guide first.

External link (anchor) text is the most important factor…In my experience, external link text matters way more than anything else.  That is, the actual words in the links back to your sites and pages.

If you get link text right, link back sites’ pagerank matter way less. Usual SEO advice is to contentrate on link backs from high pagerank sources…However, higher pagerank links are much harder to get than lower pagerank links.  And what is often missed is that if you can get even a few lower pageank sites to link back to you using the key phrases you want to rank for, you can rank highly on those search terms even with little or no high pagerank link backs.

Widgets are great strategies…they help you get link-backs from a variety of sites, often on their front pages and often on multiple pages within the sites…it doesn’t matter if they are all low pagerank sites because you can control the link text…If you do a widget, don’t forget you need that static link in it.  That is, it can’t all be JavaScript.

Don’t guess search term volume. Use Google’s Keyword & Trends tools.

Select terms that convert… Ideally, don’t guess here either…

Don’t bother if you can’t get in the top 10…A good thing to do is to add one more word to the general term, so if you end up ranking well for the specific term you are helping your rankings for the more general one as well. Then if it turns out the specific one was easy (you quickly become #1), you’ve already gone part way on the general one.

Don’t pay any for any general SEO service…Note I’m not saying don’t pay anyone for SEO, because if you need basic help, a consult from someone in the know might be helpful to, for example, tell you how to re-layout your site and to explain this post to you :).

Beware of nofollow links. Nofollow links are links with a special attribute that tell search engines to ignore them.  To check a link, view the source of that page in your Web browser and look for rel=nofollow in it… Don’t waste your time submitting comments and editing Wikipedia articles with your links because it won’t help you.

Don’t waste your time with Google Sitemaps...

Don’t ignore the long-tail…First, make sure you have a static site… Second, look at all the content you can produce or have produced.  Can you combine it in interesting ways that people would find useful?  For example, at Duck Duck Go we have category pages.

Make as flat a site hierarchy as possible. Pagerank seems to flow logarithmicly from a homepage to its internal pages.  So if you have pages you want ranked highly, either you need links back to them directly or have them linked directly from your homepage…

Use directories instead of subdomains. For example, domain/blog instead of blog.domain.

Less is more. Ranking is distributed across your site, so less pages, less links on them, and less text on them will concentrate your ranking potential on what is left.

Don’t do anything black hat. You will get caught, you will not pass go, etc.
5:02 PM | Category: , , , , , , | 0 comments

7 Basic SEO Techniques All Webmasters Must Know

7 Basic SEO Techniques All Webmasters Must Know

Technique #1 – Optimize your title tags

Every page on your website should have its own unique title tag. However, not all title tags are created equally!

From an SEO perspective, a good title tag should:

Be no more than 70 characters (including spaces)
Include both product- or service-related keywords and your company’s brand name
Be both intriguing and informative enough to prompt search engine users to click through to your page (as title tags are typically used in the snipped displayed in the natural search results)
To see what this all looks like in real life, let’s look at a hypothetical example of how this and the following SEO techniques could be put into practice…

Suppose you run an auto body shop in San Francisco, CA. You’ve recently launched a new website which includes a page on your current specials. After conducting your keyword research, you’ve decided to target the phrase “auto body coupon,” along with location modifiers that put your website in front of consumers in your city.

In this case, a good title tag could be:

“Auto Body Coupons and Discounts | Frank's Auto - San Francisco, CA”
In addition, as you’re crafting your title tags, avoid “keyword stuffing” these important fields. Title tags that are no more than a string of all your website’s target keywords (in this example, something like “Auto Body Coupons, Auto Body Discounts, Auto Body Savings”) frustrate visitors and can lead to over-optimization penalties by the search engines.

Technique #2 – Create compelling meta descriptions
Along with your title tags, the section of every page on your website should contain a customized meta description. These brief page summaries should be no more than 150-160 characters long and should include at least one mention of your page’s target keyword phrase.

Following our previous example, your meta description could read something like this:

“Need quality auto body repair work done at a discount price? Check out the latest auto body coupon codes from Frank's Auto of San Francisco, CA.”
While meta descriptions don’t hold nearly the SEO weight that they used to, their presence in the snippets found on search engine results pages plays an important role in your site’s overall click-through rate (CTR). By writing your meta descriptions in a way that captures search users’ attention, you’ll increase the number of visitors who choose to click on your listing compared to your competitors’.


Technique #3 – Utilize keyword-rich headings
Both the title tag and meta description should be included in the section of every page on your website – but what about the rest of your page’s content?

When it comes to your pages’ body text, one of the best things you can do to improve your overall SEO value is to include <h2> and heading tags containing your target keyword phrases in your content. Not only do the search engines place added weight on the words found in these particular tags, the visual relief they provide to your website’s readers will help them to move more efficiently through your site’s content.

Technique #4 – Add ALT tags to your images
If you choose to add images to your web pages, make sure to add ALT tags to them as well.

ALT tags originally came about to provide visually impaired website visitors using text-to-speech devises with additional information about the content on their screens. And though this initial purpose is still valid, the content found in these fields is also important when it comes to SEO.

Again, you shouldn’t “stuff” your ALT tag full of target keywords and keyword variations. Instead, use your ALT tags to clearly and accurately describe your website’s images, working in keyword phrases as they occur naturally.

Technique #5 – Create a sitemap
In the world of SEO, the search engines’ indexing programs – commonly referred to as “spiders” – play the important role of analyzing new websites (or new content added to existing websites) and adding their content to the lists of pages that can be displayed in response to user queries.

As a result, facilitating the easy movement of these spider programs throughout your own site is an important part of optimizing your content for natural search traffic.

One of the best things you can do to help the spiders index your website is to create a sitemap – a page listing links to all the other pages on your site. There are plenty of different automated tools that can generate these important pages for you, though you can always create a sitemap by hand if your site is small.

Technique #6 – Build internal links between pages

Another way to help the search engine spiders to catalogue all of your site’s pages is to create internal links that connect your different pieces of content.

As an example, instead of simply linking to your “Contact” or “About Us” page from your navigation bar, consider adding text links to these pages from within the body content found on your home page. Doing so is a great way to help your visitors find the information they’re looking for, in addition to providing a major SEO boost to your site’s content.

Technique #7 – Update your site regularly
One final SEO technique you’ll want to implement is to update your site periodically. Because the search engines’ top priority is serving up the results that will best meet their users’ needs, they prefer to share websites that contain the latest, most up-to-date information. In addition, the more content you post to your site, the more keywords your website will include – increasing your odds of generating search engine traffic.

The easiest way to make regular updating a part of your SEO strategy is to create a company blog or news section. Either one of these tools will help you to connect with your readers, while also appeasing the search engines’ desire for fresh content.

Unfortunately, implementing these seven basic SEO techniques on your website alone isn’t enough to guarantee that your site will reach the coveted top spot in the search engine results pages for your chosen keyword phrases overnight. Realistically, SEO is a process that takes time to deliver results – though many new webmasters find this frustrating.

Instead of getting overwhelmed by the number of different SEO techniques out there, start with these seven basics. Over time and with continued commitment to pleasing both your readers and the search engines, you will start to see results!
5:04 PM | Category: , , , , , , , , , , , , , , | 0 comments

Top 10 SEO tips

Top 10 SEO tips


The purpose of having a website, I am sure you’ll agree is so that people can actually find you on the internet. Search engine optimization (SEO) is the way you help search engines find your site and serve it in the results to people entering keywords for whatever your site is about. With these Top 10 SEO tips your website’s ranking on search engines should improve with certain keywords which are crucial for driving more traffic to your site.

In this article we will cover the basic Top 10 SEO tips that will help your site do better when it comes to SEO as far as content and traffic are concerned. I have written this article in plain English so it can help as many people as possible without going into the small details that wouldn’t be of any good for somebody who is just trying to run a business and needs their site to do better.
Seo experts mumbai - vickeemore

1. Website Content

Have you ever heard the phrase ‘Content is king’ when you are searching for any information about SEO on the net? It just happens that it’s an important strategy when it comes to any site that’s trying to do better in the search engine results. With the continuing trend in Google’s algorithms to look for original, original quality content, this should never be underestimated or ignored. Quality content does not mean good spelling or grammar either, it means content which is as informative to the visitor as possible.
The basic rule about writing high quality content is to always think of what the page you are creating is about and stay focused on the topic. Let’s say you are a hotelier and you are writing a page about one of your new services which your hotel will offer for example, a new online booking service. In this case you should stay as close to the topic of ‘online booking service’ as possible and concentrating your content on just that. Staying focused on the topic means, you do not start talking about how wonderful your hotel is and how it has wonderful views from the rooms in a thousand words and only mention the ‘online hotel booking service’ once or twice in content.
You can write about how this new online booking service to explain how it works, the benefits of using it to stay at your hotel and so on. You can of course briefly talk about what the guests will enjoy at your hotel when they book online and provide hyperlinks to pages which specifically talk about the hotel itself.
The above example and content writing tips can be applied to almost any other type of business or topic that your site is focusing on. Writing original quality content is not hard to do if you start with the right frame of mind which targets people not search engines. Always compile your content with a human reader in mind and never write to manipulate Google’s algorithms or signals because it simply doesn’t work any more, even when it did it didn’t work very well in your favour
Just think if your site contains low-quality content and just so happens to have made it to the 1st position in the Google search results. Visitors find it, click on the link in the results to visit it, they arrive to find nothing informative enough on your site or content that grabs them . The chances are, they will simply hit the back button and surf away from your site, never to return. What’s happened back there? for one thing you’ve lost a potential sale and will add another bounce to your site’s bounce rate.
In brief, always write good quality content that is written for a human to read and when writing, ask yourself, would you bookmark the page? does it contain what you were looking for? would you need to hit the back button to look for a better result. It’s hard work but once you start getting more sales or traffic, you will be glad you’ve spent the extra time on content writing.

2. Keywords & Keyphrases
Keywords For Seo When choosing the keywords for a particular page on your site, always do your research first. This means finding out what your competitors are appearing in the search results with and not what you think is the ‘magic’ keyword. The easy way to do this without spending money on software or using any online services is to run a search on Google itself. Once you have found the keyword/keyphrase that is mostly used, focus on it and include it in the content at least 3-4 times. You need to also include it in your page’s Meta title, Meta description and Meta keywords if you still want to use them.

3. Website Design
Web Design SeoAny website design is crucial to SEO as it will determine how visitors will behave and feel like once they land on your site. A badly designed site that is cluttered, has a bad colour scheme and hard to navigate around is more likely to make the visitor hit the back button to get out of there as soon as possible. Good quality website design is also important when it comes to SEO as far as the size of the pages. Filling your site with none-optimized images and an excessive number of them will only make your site bring up red flags for the Google bot. As a rule, heavy and slow loading sites are considered to be a bad user experience when it comes to how Google views your website. With much of the emphasis being based on user experience when it comes to the Google’s algorithms, a badly designed site will do less better in the results.
Here is a good free online tool called Pingdom which will help you analyze your site’s loading time and content.
Always think how a user would feel when they are made to wait a whole minute or close for your site to load and only to find they’ve been waiting for a cluttered site. Make your site’s navigation as simple and clear as possible. Avoid forcing the visitor to make an excessive amount of clicks to reach the information they were looking for in the first place. It’s fair to say that if you frustrate your visitors with navigation that’s intentionally designed to force them to pass by content they were not looking for, they will leave your site.
 
4. Text & Styling
Website Text SEOInclude the important keywords and keyphrases you are targeting as close as possible to the beginning of your articles and make them bold maybe two or three times. The use of heading tags is also important because they are a way that a search engine spider checks to see if your keyword is included in a page’s heading for example. This is how a search engine will verify the relevancy of what your title is about and if your keyword is included in the page’s Meta title, Meta description and in the h1 tag, it would consider your page as being a successful match and yield it in the results.
There are of course other h tags which go down to h6 with the h1 being the most important and h6 the least important. It’s worth mentioning that when using the tags, use them on your content in the same order they come without skipping any. So if you have a heading and you’ve wrapped it in the h1 tag, your next use of the tags should be the h2 and so on. This is a sign that your page’s content is well structured and organized for the visitor.
Keep your site nice and uncluttered avoiding the use of too many colours and the point for this is that once the visitor comes to your site, you want them to feel like staying. The last thing you want is for a larger percentage of your visitors to hit the back button, this is bad news for your SEO. Sites with a high bounce rate will be considered as a bad result served in the search and will suffer when they are served less in the results. A badly designed site will basically loose you traffic.
 
5. Hyperlinks
Anchor Text  SEOThe importance of good linking methods will prove invaluable when it comes to SEO and this means traffic. A site that has good hyperlinks that points its visitors to the correct page in the least number of links will keep the visitor for longer. Anchor links as they are also known as are great for SEO when you include your keyword in them too for example, ‘Book Limousine Online’ as the hyperlink which will take the visitor to your ‘Book Limousine Online’ page. Include hyper links of your most important pages somewhere on the frontpage of your site and preferably with the exact keyword as it appears elsewhere for example in the Meta title, Meta description and of course the content of that page you are linking to.
 
6. Tools & Analytics
Website Analytics ToolsInstall Google Analytics to track how your site’s traffic is performing in the search results. This will help you optimize your site further if you are seeing keywords you had hoped to achieve better results with aren’t doing as well as you had hoped they would. Google Analytics will also help you find out a lot of information about how well your site’s keywords are being found and it will also give you some idea about what keywords people are finding you under.
Get yourself an account with Google Webmaster Tools which will help assess how your site is doing and help you to be informed of any trouble areas on the site. Having a Google Webmaster Tools account is also important for submitting sitemaps as you can analyze how Google is seeing your sitemap and you can also resubmit a sitemap for faster indexing after changes. Another great thing about having this account with Google is that let’s say your site is focused on serving the UK, you can actually tell Google that your site is mainly for people in the UK. The next time you run a search on google.uk for a keyword on your site, you will see the results are better than if you had searched for the same on google.com.
For more control over your SEO, I recommend you install the WordPress SEO by Yoast plugin which is one of the best tools for helping you improve your SEO. The Yoast plugin will also allow you to test how your page will be assessed by Google and point you in the right direction of how to fix wrong things.
 
7. Social media
Social Media And SEOAs social media sites are widely used by a huge number of people around the world, it’s crucial your business website has a profile on as many of them as possible. It’s not a must to have an account with every social media site out there but you could of course focus your efforts on the top 3 main players which are Facebook, Twitter and Google plus. By actively using these sites, not only will you be getting more traffic to your site through your online presence, you will also achieve better SEO results when it comes to the social signals.
 
8. Meta Tags
Social Media And SEOMeta Tags are important because they tell Google and other search engines what your site is about in a few short words or sentences. You have the Title and Description Meta tags which are the two important ones you should concentrate on. Try to place your keyword/phrase in both of those Meta tags as this will help your pages being found in the results. Be careful not to put the keyword in those tags when it’s not also included in your content, it will not work and may actually be harmful to your site’s ranking. The keywords Meta Tag is not considered to hold any value when it comes to Google but some search engines still use it and it wouldn’t do your site any harm if you do.
 
9. Video content
Video content and SEOTry to produce short, good quality and informative videos about your business products or services which would help drive you traffic back to your site. As you may have noticed, you will sometimes see some videos from Youtube in the Google search results. This will improve your SEO for sure as more people visit your site.
 
10. Engaging visitors
Engage Site Visitors SEOOnce you have done all the SEO in the world to be found in the search results, what happens when a visitors comes to your site? When a person makes it to your site, is your content good enough to keep them engaged? Is your site offering them something they were looking for? Would they come back to your site?
The above may not sound much to do with SEO but it has a lot to do with it because good content is where we started at the top of this article. So once you get a visitor, do your best to offer them content that would engage them and make them stay longer on your site. Provide good quality content which can include, videos, a blog, a forum, competitions, surveys or basically anything that they would find interesting and informative or entertaining.

 Article Source: templatic

 Author: Motaz
5:51 PM | Category: , , , , , , , , | 0 comments

How to Get More Facebook Shares
Facebook Likes are good, but Shares are better. That's because a Share means your content is being passed around social networks and creating buzz for your business.

But getting your Facebook content shared isn't as simple as throwing something onto your Wall and expecting the Shares to just happen. You need to create share-worthy content.

To do just that, Facebook marketing expert Mari Smith offers 14 ways to boost your content's visibility and viral sharing on Facebook—all in the following infographic by ShortStack.

Among the tips shared are the following:

Use eye-catching images. Rather than just putting text boxes galore on your Facebook Wall, vary the content by posting infographics, photos, and artwork.
Keep it short. Increase likes, comments, and shares by keeping posts between 100 and 150 characters long.


Offer value. Consider your audience when sharing content on Facebook. Ask yourself, "Will this entertain or inform my audience?"
6:28 PM | Category: , , , , , , , | 0 comments