Local SEO Factors of 2015
According to Local Search Ranking factor survey there is a shift towards more
traditional web ranking factors. The onsite signals and links will be the
important factors that drive local SEO. The Shift can be considered as
consistent with Google recent local ranking algorithm Pigeon. Everything you do
for the local SEO, i.e. both on and off your site, should be aimed towards
making user experience wonderful instead of just putting your efforts to gain
higher ranking on the search engine results.
Therefore the
important factors that will run local SEO in 2015 are:
- To be awesome
- Earn relevant links
What does awesome
refer
The awesome here means that instead of making Google fool, you should try to put efforts in making your website better from every angle.
Find out the features that your competitors websites has and your site don’t have. Use this collective data for adding features to your website.
Below are some of
the things which you should avoid if you want to make your website awesome
- Less Homepage content- Your visitors
should know what you are and if your website has only banner and a few lines of
content then it will present a bad image of your website. Therefore always
avoid this.
- Only few lines of content on page- The customer will only visit your website if there is relevant
information which they are searching. If you just put a few lines and ask them
to call for information. Then the chances are that it will only increase bounce
rate and nobody will shop from your website.
- Spamming keywords- Most of the websites use this outdated tactic to rank well. For
e.g. putting a list of 100 cities on your home page will lead nowhere. Instead
try to put relevant, useful and informative content.
- Using long title tags- The title tag should be as brief as possible and it should be such that it gives the summary of the page. You can put your primary keyword phrase at the starting and your business name at the end.
Put efforts for
local optimization:
- Don’t forget to include city/state in
your title tag- The title tag plays an important role
in optimization of your website. Therefore include city or state for local
relevancy.
- Don’t forget to include city/state in
your H1 heading- for showing local relevancy you should include city/state in
your page heading
- Put city/State in your content- Many website owners forget to include city/state in the website
content. Therefore local search will be of no use unless you mention local area
in the content.
- Put city/State in your alt text on
images- Google can’t see what your image is
all about therefore adding alt text with city/State will boost up your local
SEO.
- Put city/State in your url- if you want to make your website for local results then never forget to mention city/State in the URL. This will make easy for Google and the customers to find the relevant results.
Conclusion
Therefore these are the main points you should follow to make your website better. Stop thinking of how to increase your ranking and think of making it the most unique and awesome website with all the features. In this way your website automatically rank better and you visitors will convert into potential customers.
Therefore these are the main points you should follow to make your website better. Stop thinking of how to increase your ranking and think of making it the most unique and awesome website with all the features. In this way your website automatically rank better and you visitors will convert into potential customers.
Article Source: Blog iglobe solution
