Showing posts with label seo experts in mumbai. Show all posts
Showing posts with label seo experts in mumbai. Show all posts

10 SEO Tips and Tricks

10 SEO Tips and Tricks

Higher ranking in the search engines’ results = more traffic = more sales = more profit

In order to make its place among the results on the top page of Google, your site has to be SEO optimized. That’s where all the magic happens. So if you are not one of those guys who are secretly praying to Google for higher ranking before going to bed, then below you can find a bag of free SEO tips and tricks that might prove useful. The advices are divided into two articles and are only briefly described because if I have to fall into all the details and specifics, not two but twenty articles will be needed. What is more all the 10 SEO factors are equally important and their order was randomly chosen.





1. Profound Keyword Research.

Profound keyword research First think about the niche that your site is going to target and then start the keyword exploration. Using tools like the Google Keyword AdWords Tool is really credential. It shows all the keyword combinations that gravitate around yours and provide a set of useful metrics like rank of the keyword, global monthly searches and local monthly searches.
You better concentrate on the so called long-tail keywords (combinations of 4-5-6 words) because they will bring to your site more qualitative traffic. Long-tails are less looked for and therefore are easy to compete for. Furthermore if someone finds your site through them he/she will be more probable to stay longer and even make a purchase.

A good SEO trick is to include the Keyword Sugegstions from the search engines. 70% of the users are more likeable to click one of the suggestions that pops up after starting to write their query so if you are betting on long-tail optimization definitely help yourself with tools like the SEOggestor.

2. Regular site vs the WordPress platform.

Wordpress site platformSEO tip number two is the dispute – regular or WP site? Seriously barely anyone decides to create a site for internet business from the scratch. What is gaining more popularity is the WordPress platform that has many benefits and offers beautiful themes. Simply buy a domain, install WordPress on it and it is all ready. Search engines and their bots “like” WP sites more because they are better organized and are easier to crawl. Moreover there are numerous WP plug-ins that might prove to be very useful. On the other hand if you still are not ready to opt for the WP and are not SEO-experienced, then contact an expert in order everything to be done the way it has to be done.

3. Analyze and be SEO aware!
analyze and be seo awareThe Search Engine Optimization is not something that is done one time and then lasts forever. In the ranking charts everything is extremely dynamic and if you don’t follow a set of certain SEO metrics concerning your site, than success will be hardly achievable. Knowing whether you are becoming more or less popular or whether you are gaining or losing positions is very important. I handy tool that I would recommend you for constantly checking the SEO status of your site is the SEOAuditor! Google Page Rank and the Alexa Ranking is what should be more carefully followed. If you want to keep an eye on who is visiting the site and how much time is being spent on it than Google Analytics is what you need.

4. Social medias and their great SEO potential!

social medias and their seo potentialSocial medias and webs have become so popular and widely used that search engines are starting to pay more and more attention to them. If you have a Facebook page with 100k likes or a video on YouTube with 50k views this would give your site a substantial boost in the ranking positions. What is more such mediums with so many users are the perfect places for popularizing your brand and attracting more prospective customers. Of course don’t believe that if you have 1000 followers on Facebook, when sharing something it will reach them all. It has been proven that only 15%-20% of your total audience is reached and if you want your posts to be more widely spread, they should be promoted, for certain amount of money. Not very nice but as in everything else – in order to make some profit first you have to invest and believe me, social medias can do miracles when taking the matter to generating more site traffic.

5. Let your users share and make you more popular!

social medias website panelsApart from being socially active, there is one more thing that should be done as long as social webs and medias are concerned – let your users be socially active while browsing your site. This can again be easily done with a WordPress plug-in like in our site. Scroll down the page and check out our social panel for the most popular sites where sharing really matters. Every user that clicks on this panel creates valuable backlinks and link juice for the site that will be taken into account by the search engines while examining and evaluating the shared page/s. Furthermore when someone shares/tweets a link it becomes available to thousands of other people who are again prospective clients. What is more, social webs have become smarter and if someone has shown an interest at your site in Facebook, after a while your posts might start to pop-up into his news feed automatically and therefore keep him aware of your new products or recent updates. This is a really good way to build up a strong community behind the site. If you want constantly to check your social SEO metrics SEOAuditor again will provide you with the number of Facebook likes, Tweets and Google+ shares of a particular URL.

 Posted by peternikolow
5:55 PM | Category: , , , , | 0 comments

Five SEO tips for improving your organic ranking

Five SEO tips for improving your Organic Ranking


1. Identify Target Keywords
Conduct keyword research using tools such as Google AdWords Keyword Planner, WordStream or Wordtracker to determine which keywords are most relevant to your target audience. Including keywords that are meaningful to your target audience is fundamental to optimizing your visibility in search engine results.

2. Perfect Your On-Page Optimization
Once you’ve identified your target keywords, ensure that they are included, whenever possible, throughout each of your site’s pages – particularly, in the URLs, title tag, body text, meta description, header tags and image ALT attributes. Using an on-page grading plugin, such as WordPress SEO by Yoast, HubSpot’s Marketing Grader or Moz On-Page Grader, is a great way to see how your on-page optimization stacks up. Then, you can adjust your site’s pages accordingly to further improve your ranking.

3. Develop a Content Strategy
Search engines favor websites that are regularly updated with fresh, high-quality content. One way to do this is by ensuring your website contains a blog. Develop content that provides meaningful value to your end user, and then promote the content via social media. This will help drive more traffic back to your website.

4. Attract Quality Links
Another way to optimize your website is by attracting high-quality links through methods such as guest blogging, creation of useful or interesting content, infographic distribution or promotion of an event. Focus on the quality, rather than quantity, of links you’re attracting from sites that are relevant to your business or industry.

5. Monitor Your Site’s Performance
Once you’ve optimized your site for improved search engine ranking, you’ll need to continuously monitor your site’s performance using an analytics tool, such as Google Analytics, to determine which keywords and traffic sources are producing the most conversions. This data will help identify the best keywords to target and which keywords aren’t generating results. You can also utilize this free website auditing tool to help increase conversions on your website and generate more sales leads.

 Article source: roopco
11:19 AM | Category: , , , , | 0 comments

Top Blogging SEO Tips


Focus on Long-Tail Keywords – Not Generic Ones.

When writing content for your blog or corporate site, it is very important not to jam a ton of keywords into a single blog post. Instead, focus on 1-2 keywords for each ariticle. It’s best to limit your amount of keywords to this number because 1) search engines like google and bing will actually penalize your post if it looks like you are jamming tons of keywords, and 2) it will keep you focused on a goal for your article or post. Of course more than one keyword may appear in your post; but the overall goal of the post should be focused enough to allow you to spend more time optimizing for just one or two targeted keywords.

Long-tail keywords may also be more efficient to use since your website visitors searching long-tail terms will often be more qualified then users searching for a generic term.
SEO Experts in Mumbai - India - Vickeemore
Where are the most SEO juicy parts of your posts to include these terms so you rank high in google? There are 4 important places where you should try to include your keywords:

a) Page Title

The title of your blog post should for sure include your keywords, but try to keep your long-tail keyword under 80 characters. The title of your article will be a search engine’s and reader’s first step in determining how relevant and important your content is, so including a keyword here is imperative.

b) Body

Mention your keywords at a normal pace throughout your post — don’t jam it in as many times as you possible can. Search engines like google will penalize any post they believe is using keyword mentions too many times for a particular keyword, so this requires close attention in your writing process.

c) URL

Search engines also look at your URL to figure out what your post is about. Your URL should reflect your title and content, so make sure the keywords you use are relevant to the article. If you have to trim your article URL down, make sure you keep your keywords in it.

d) Meta Description
Later in this blog article, we will get deeper into explaining meta descriptions. Your meta description is there to give search engines and your website users information about your blog post’s content. So be sure to use your long-tail term clearly here so Google and your website audience are well aware of the post’s content, but also keep in mind that how engaging the content matters for your conversion rates.

Include Meta Optimizations.

Meta optimization is not limited just to meta descriptions. Your page meta description is the additional text that appears on the search results that lets the user know what the link is all about.

meta-description
The meta description is important because it gives your readers information they need to decide whether or not your content is what they are looking for.

Your meta description should include the long-tail keyword you are trying to rank on google for, because if you are doing blogging right, it’s representative of the contents of your article.

Optimize your Images.

Your blog posts should not only contain text for SEO targeting – you should also have images that help explain your page content. Search engines don’t just look for images they look for images with alt text embedded in them.

You can figure out an image’s alt text by placing your cursor over an image and a small box will appear that describes your image

Don’t use too many Headings.

Headings can help organize your blog content but you can overuse them and then they can actually be harmful to your rankings. If you have too many similar headings you will be penalized by search engines for having duplicate content.

Use URL structures that help your visitors.

The URL structure of your website should make it very simple for your visitors to understand the structure of your site and what content they are trying to find. Search engines love URL structures that make it simple for them and your website users to understand the content of that page.

For exmaple: “forcefive.ca/blog/ottawa-seo-tips-for-website-owners” makes much more sense then “forcefive.ca/blog?=askjfnejnferiuf87yr4r”

 Author: Ryan Grassie

 Source: forcefive.ca
10:55 AM | Category: , , , , , | 0 comments

5 Basic SEO Tips

5 Basic SEO Tips

SEO can be a little hard to understand, especially since key strategies change as the search engines change, but the basic purpose of SEO is always to have your business visible on the web when people look for you. Here are five of the most basic but essential tips for effective SEO.

SEO Experts in Mumbai - India

Tip #1 Know Your Keywords
In order to get traffic, you must know what to target. Find what keywords generate traffic from your clients and make sure they are present on your website. They should appear in the meta tags, page names, URLs, and content. Don't insert keywords where it would sound unnatural.  Always write for humans, not search engines.

Start with a short list of what your clients use to find you. This could be very general, such as “optometrist,” or more specific, such as “custom designer frames.” Also, look at your competitors. Are they using prominent wording that is relevant to your business? You can check the search volume (potential clients) using online tools such as wordtracker.com. This will give you an idea of what terms are both targeted and producing sufficient traffic.

Once you have a short list make sure your site contains your main keywords in the page titles, headings, and meta description.

Tip #2 Content
Content is the most important part of your site. It is critical to have well-written content that is interesting and useful, as well as keyword rich. When writing the content, remember to sound natural. Try to use your keywords sparingly, generally not more than once a paragraph.

If you have multiple keywords to target, don’t try to cram them all into your homepage. The home page should be for your most important terms only. Create individual pages that can be optimized for more specific terms and products. For example, if you offer 5 specific services create a keyword rich page for each.

Tip #3 Social Media
Social Media has become increasingly important in SEO. A good social media presence can generate referral traffic through links and reviews and keep existing clients engaged. You should have regularly updated and accurate business pages for Facebook, Google+, and Twitter.

Encourage your clients to review your site on their preferred social media and keep them engaged with updates, offers, and regular posts. Reviews are important for being competitive in local search and helping clients decide to choose you.

Tip #4 Directories
Having your info accurate on Yahoo, Yelp, etc. is important for local search. Inconsistent information could keep clients from finding you and can negatively affect your search ranking. Also keep an eye out for industry specific directories, such as healthgrades.com and vitals.com for doctors.

Do an audit of popular directories and see if they have your business name, address, phone number, hours, and website correct. Many of these are automated and can have incorrect or outdated information.

Tip #5 Update Regularly
Keeping fresh content on your website has become increasingly important. You should have a new blog post or content update at least once a month to show that the site is being maintained. This is important to keep the site from being static and out of date for users and also to show its value to the search engines.

Source: Imatrix Bloh
5:52 PM | Category: , , , | 0 comments

Local SEO Factors of 2015


Local SEO Factors of 2015

 

According to Local Search Ranking factor survey there is a shift towards more traditional web ranking factors. The onsite signals and links will be the important factors that drive local SEO. The Shift can be considered as consistent with Google recent local ranking algorithm Pigeon. Everything you do for the local SEO, i.e. both on and off your site, should be aimed towards making user experience wonderful instead of just putting your efforts to gain higher ranking on the search engine results.

SEO Experts in Mumbai - India, SEO / SMO - Vickeemore
Therefore the important factors that will run local SEO in 2015 are:
  • To be awesome
  • Earn relevant links
What does awesome refer
 
The awesome here means that instead of making Google fool, you should try to put efforts in making your website better from every angle.

Find out the features that your competitors websites has and your site don’t have. Use this collective data for adding features to your website.

Below are some of the things which you should avoid if you want to make your website awesome

  • Less Homepage content- Your visitors should know what you are and if your website has only banner and a few lines of content then it will present a bad image of your website. Therefore always avoid this.
     
  • Only few lines of content on page- The customer will only visit your website if there is relevant information which they are searching. If you just put a few lines and ask them to call for information. Then the chances are that it will only increase bounce rate and nobody will shop from your website.
     
  • Spamming keywords- Most of the websites use this outdated tactic to rank well. For e.g. putting a list of 100 cities on your home page will lead nowhere. Instead try to put relevant, useful and informative content.
     
  •  Using long title tags- The title tag should be as brief as possible and it should be such that it gives the summary of the page. You can put your primary keyword phrase at the starting and your business name at the end.
Put efforts for local optimization:
  • Don’t forget to include city/state in your title tag- The title tag plays an important role in optimization of your website. Therefore include city or state for local relevancy.
  • Don’t forget to include city/state in your H1 heading- for showing local relevancy you should include city/state in your page heading
  • Put city/State in your content- Many website owners forget to include city/state in the website content. Therefore local search will be of no use unless you mention local area in the content.
  • Put city/State in your alt text on images- Google can’t see what your image is all about therefore adding alt text with city/State will boost up your local SEO.
  • Put city/State in your url- if you want to make your website for local results then never forget to mention city/State in the URL. This will make easy for Google and the customers to find the relevant results.
Conclusion
Therefore these are the main points you should follow to make your website better. Stop thinking of how to increase your ranking and think of making it the most unique and awesome website with all the features. In this way your website automatically rank better and you visitors will convert into potential customers.

Article Source: Blog iglobe solution
11:59 AM | Category: , , , , , , , , , , , | 0 comments

4 On-Page SEO Techniques To Help Boost Your Rankings

4 On-Page SEO Techniques To Help Boost Your Rankings

Are you a small online business owner that is looking at improving your rankings on the search engines? If not you should be because the most effecient way to grow your business online is through search engine optimization. There are two ways you will want to optimize your website for the search engines and those are “off-page SEO” and “on-page SEO”. Off-page SEO consists of things like link building, guest blogging, etc. This is very important when trying to rank on the search engines however, for this blog we are going to concentrate on on-site search engine optimization. So what are some onsite SEO techniques you can use to boost your rankings? Well, our Phoenix SEO company came up with 4 techniques that we believe you should concentrate on when you are attempting to optimize your website for SEO.
seo experts in mumbai - Vickeemore

Content 

If you have done any type of SEO before did you really think that something would come before content? Content truly is king when it comes to SEO and it is not going to be losing it’s thrown on top anytime soon. There are certain factors that make up good content and will help you rank better. Your content must be original. If you think that the search engines are going to rank you because you are able to copy content from another website you are crazy. I know it takes time to produce original content for your website but this is a must. You must make sure that you are not allowing someone else to post your content on their website first or the search engines will view it as their content. Make sure that you post the content on your website first. Your content has to be useful and relevant. The search engines are trying to make it so that when somebody searches a keyword only the most relevant websites pull up. Last but not least is the frequency at which you post your content. You can’t write a bunch of content one month and then not post new updated content for a year. This will end up hurting you in the rankings. One way to make sure you continuously update your content is by having a blog on your website.

Page Titles and Descriptions 


When the search engine bots are crawling your page one of the first thing they read is the page titles and descriptions. They do this because they need to know what your website is about. This will help them begin to classify where your website will fall in the rankings and for what keywords. The page titles are what is going to help not only the search engines but also the user know what page they are on and what it is about. That is why each page title must be unique. The description is what a user is going see on the search engines when they find your website so this must be very descriptive.

URL Structure 

This is basic on page optimization and yet there are many websites that miss this. What do I mean when I am talkinga bout URL structure. Well I am talking about the permalinks. You want to setup the permalinks so that they make sense. You don’t want a web link like this www.hireawiz.com/23231/about/1232312312 It should be www.hireawiz.com/about-us for example. How is your content grouped? It should be grouped into categories to help the search engines and users find different pages on your website. Don’t forget your pages sitemap. This is very important.

Internal Linking

Make sure that you are linking pages within your website. This is important because it help the search engine bots crawl your pages more effectively. If done correctly this will tell the search engines which pages on your website are most important and which ones are least important.
These are 4 ways that you can effectively optimize your website for the search engines. Off page SEO is extremely important but it can all go for not if you don’t properly optimize your on page seo.



Article Source: hireawiz.com/blog
10:39 AM | Category: , , , , , | 0 comments

Google Maps Revamps Quality Guidelines For Local Pages

Google Maps Revamps Quality Guidelines For Local Pages

What has changed with the new Google local page quality guidelines?


"Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying:
We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our support team with any specific questions about your account."

There are a couple local SEO experts that have dug through the old guidelines to compare it to the new guidelines. I saved a screen shot of the old guidelines, which you can see over here.
Seo Experts in Mumbai - Vivek More

Mike Blumenthal documented the “obvious changes” including:
  1. Descriptors of any sort are NOT allowed
  2. Categories should be the more specific category and NOT the overarching, general category
  3. Increased name and category consistency amongst multi location chains
  4. Two or more brands at the same location must pick one name
  5. If Different departments are to have their own page they must have unique categories
  6. Practitioner’s pages, in multi location practices should have their name only and not the name of the practice
  7. Solo Practitioners only can use the format of Practice: Practitioner
  8. Virtual Offices are NOT allowed unless staffed.

Google Maps local have always been somewhat of the “wild west” of the search space. So many are asking, despite these guidelines, will Google actually have the man power and resources to actually enforce these rules?

Article Source: seoloversitescollection
11:26 AM | Category: , , , , , , , | 0 comments

6 WordPress Tips and Tricks for SEO

6 WordPress Tips and Tricks for SEO

One of the advantages of having a WordPress blog is that it simplifies many of your tasks, including search engine optimization (SEO). There are many ways to customize WordPress blogs to make them more SEO friendly. Best of all, most of the methods that accomplish this are very simple. What follows are some of the best tips for optimizing your WordPress site for the search engines.
SEO Experts in Mumbai - India - Vickeemore
SEO Experts in Mumbai - India - Vickeemore

Start With Keyword Research

Keyword research is always one of the first steps to take when it comes to SEO. These are the words that you are trying to rank for, so you must choose them carefully. You can use free keyword tools like Wordtracker or the Google Keyword Tool to find out what people in your niche are searching for.

Another effective way to find keywords is even simpler. You simply start typing words into Google search and see what phrases are suggested. These may not always be appropriate, but you can then put these phrases through other keyword tools to see how popular they are.

You should think about keywords right from the start, before you even purchase your domain. The title of your blog should contain your main keywords, and they should also be used in your blog description. Naturally, you also want to focus on them with all of your posts and pages as well.

Use the Right Permalink Structure

This refers to the URL of your blog posts.

The default permalink structure is something like this: www.myblog/123?. This is not helpful for SEO purposes, as there are no keywords in your post’s URL.

You can remedy this by going to your WordPress Settings and clicking on Permalink Structure. There you will find several choices. You can click on the choice for Post Title, or you can click on Custom Structure and put in /%postname% so that your actual post name is included in the URL. For this to be effective, you have to think about the keywords you use in all of your post titles.

Use Plugins for WordPress SEO

There are lots of plugins that can help with WordPress SEO, but a couple are practically mandatory.

Google XML Sitemap

This free plugin will create a sitemap so that Google and other search engines will index your site more quickly and effectively. This plugin notifies the search engines whenever you post to your blog, so it’s working on your behalf all the time.

Check out Google XML Sitemap plugin.

All in One SEO Pack

This is another free plugin that can help a great deal with WordPress SEO. One important function of this plugin is that it automatically makes all of your title tags more SEO friendly. It also generates meta tags automatically and ensures that the search engines don’t penalize your site for duplicate content.

All in One SEO Pack has many features that are customizable. For example, if you have an e-commerce site, you can make sure that all of your products and pages are optimized so people can easily find your products through the search engines.

Optimize Your Images

When you use images in your blog posts, you should make they are as SEO friendly as possible. You can do this by customizing the image title and the Alt-tags. Remember that the search engines don’t notice actual images, only the descriptions that accompany them. On top of that, always name your image’s filename with descriptive keywords.

You can use your chosen keywords when you put in the name of the image and in the Alt-tag. This will make it easier for the search engines to locate all of your images.

Make Sure Your Blog Loads Quickly

Having your blog load quickly is not only important for attracting visitors, it also has SEO value. The search engines will penalize a site that loads too slowly. You will also lose many visitors this way!

Many sites load slowly because they are bogged down with applications, images, plugins and other features that slow them down. You have to find the right balance when setting up your blog. Some plugins are very helpful for SEO, but having too many plugins of any kind ends up slowing down your site. Similarly, images can make your blog appealing but if they are too large they will make your site sluggish.

Use Internal Linking on Your Blog

When you link to other pages and posts in your blog you are adding SEO value to your site. This is also a good way to keep visitors on your site longer (and thus reduce your blog’s bounce rate).

When you write a new blog post, see if there are any older posts that are related to the same topic. If so, put a link to the older post in the new one. This gives the search engines a chance to index your older content as well as the newer!

SEO is Simple With WordPress
The above are just some of the best tips to better optimize your blog with the search engines. WordPress is set up to be as user friendly as possible, and there are many ways you can customize it for SEO purposes.

You shouldn’t get carried away with things like SEO plugins, however. As I mentioned, having too many plugins can slow down your site. A few basic ones, however, can work wonders and save you from having to perform tasks manually.

There are some other common sense tips you should remember as well, such as providing quality content and updating your blog frequently. A blog that is only updated once per month is going to have a hard time ranking no matter what other steps you take!

With persistence, you will find that WordPress provides the ideal environment to create sites that are loved by visitors and search engines alike.


Article Source: Top10Wordpress
Author: Janice
10:55 AM | Category: , , , , , | 0 comments

7 SEO tips and tricks

7 SEO tips and tricks

 1. Internal Link Building

SEO Experts in Mumbai / India, SMO Experts India- Vickeemore
SEO Experts in Mumbai - Vickeemore
Linking new content to old content
When you write content on your website, find relevant articles that you have already published on your site to link to.  As the value of the new post goes up, the value of the link goes up too.  Also, if anyone does copy/republish your content then at least you’ll have at least one link back to your site.

Linking old content to new content

It’s great to link to older articles, but what about linking older articles to your new content?  This is just as important to consider.  You have some older articles that Google has probably already indexed and, if it’s a good article, you will have got links to it.  This means their value has gone up.

You can now link from these older articles to your newer posts.

This gives your new article a little boost and it also helps Google to find it.  As Google is re-indexing your content, it will follow links within your posts.

2. Resolve Errors in Google Webmaster Tools

Imagine if Google crawled your site and, when it found any issues or problems, it told you about them.

“Hey Guys, I’ve just found some problems on your site and if you don’t fix them it will mean that I’m not going to send you as much traffic as I was going to!”

Of course, you don’t get that personal email from Google, but Google does put any errors/problems into Google Webmaster Tools.

3.  Review content that is not ranking

What about content you’ve written recently that is not ranking?

Perhaps you thought that you would get a ton of links and you could rank in Google for a competitive term, but then this didn’t happen.

Well, maybe you could go back and tweak the post to try to rank for different keywords?  Or you could write a guest post on a high-profile site and link to this content?  Or add links from existing content on your website?

4.  Consider Related Keywords

When you write a blog post and try to optimize it for keywords, it’s great when you start to get regular ongoing traffic for those keywords.  But what also normally happens is that you end up getting even more traffic for keywords that are similar to the ones you tried to rank for.

So, it’s important to consider these related keywords in your posts.  I’m not talking about adding keywords for the sake of it, but if Google thinks they are related to your main keyword targets, then consider adding them if they add value to your content.

5.  Leverage tools to help with SEO

There are many tools that can help you with different aspects of the optimization of your content, so you really need to have a small collection of them.  Here are some examples of tools I use on a regular basis.

SEMRush – This shows the terms your competitor is ranking for, what you are ranking for, helps you with keyword research and much more.

Google Keyword Planner – When you want to do keyword research, this is essential to review.  Google will give you an estimate of traffic for the keywords you search for and for associated keywords.

Yoast SEO Plugin –  If you’re on WordPress, you need this plugin.  It’s the best plugin for optimizing your content for Google.  It’s simple to use and very effective.

Opensite Explorer –  It’s important to understand about the proprietary website and web page ranking system implemented by Moz.  Your website is ranked out of 100 using a domain authority ranking and your pages are ranked out of 100 also. This tool shows you this data so that you can consider it when trying to compete against other websites.

Moz Toolbar – When you do a Google search, this toolbar adds the domain and page authority onto each search result.  Consider using two browsers: one for normal searching and one that has Moz toolbar installed. You can use this one when you are doing your SEO work.

Ahrefs – I use this mainly for analyzing the link profiles of our site and our competitors’ sites.

6. Strategic guest posting

If you have a post that is ranking well and getting some traffic, this may be a post that you want to keep topping up with new links.

The new links to the post will help it maintain its standing in Google search results, but you may also push it up the search results if it’s not currently in the number one position.

One way of doing this is through guest posting.  Write an article that is relevant to the content you have, and include a link to the article you want to promote.  This helps drive traffic to the post but it will also help with the ranking of the post.  Because the link is relevant and adds value to the content that you are guest posting about, you’ll generally get away with adding the link!

7. Write long content

Is this really about optimizing content for SEO?  Yes, absolutely.  So, why write long content?

If you can write super high-quality short articles, then write them.  But typically it’s very difficult to provide a lot of value in a short article, so they don’t tend to get many links or shares.  Without these, you won’t have much of a chance of ranking for this content.

I read a recent post from the wonderful Andy Crestodina on the importance of the length of blog posts, tweets, Facebook updates etc.  In his article he presented research on the average content length for search results in the top 10.

Article Source: Razor Social
By Ian Cleary
3:01 PM | Category: , , , , , , , , | 0 comments

7 Tips for Better Social Media Time Management

7 Tips for Better Social Media Time Management

One of the biggest complaints I hear from business owners is that they struggle with social media time management. Managing your social media marketing looks overwhelming, but it doesn’t have to be. Use these tips to keep your time spent on social media under control.

1. Before you launch any kind of marketing campaign, figure out your goal for it. Do you want to increase your visibility? Have people contact you for a consultation? Position yourself as an expert? Decide what you want out of the campaign then tailor your actions to achieve that goal.

2. Know where your people are. Spend your time on the networking sites that your audience is using. It’s tempting to assume that they are on Facebook because everyone is on Facebook, but that may not be the case for your ideal clients. Some business owners find Twitter to be a better fit for their audiences. Your audience may be on LinkedIn. It may take some time up front to find out where your clients are, but it’s worth the effort.

3. Don’t try to be on every network out there. Pick social media networks to fit your goal. Quora, for example, will showcase expertise while LinkedIn presents you as a buttoned-up professional. Pinterest is a good choice if there is a visual component to your work. Focus your time on one or two networks. Remember that you can’t be everywhere at once.

4. Schedule updates in advance whenever possible. Use a tool like Buffer or Hootsuite to schedule your Tweets or status updates. Facebook also allows you to schedule updates in advance. You can post multiple times a day, but you only have to login once a day to look for replies or comments.

5. Create an editorial calendar. Invest the time once a quarter to plan your social media activities. Choose a topic for the month or week and base your activities around that topic. Planning ahead will ensure that your social media time is focused strategically on meeting your goals. This is especially important if you are using content marketing (which you should be doing as an important part of your online marketing strategy and SEO). It will also help you to avoid having to figure out each day what you will post on your Facebook page or what you will tweet about.

6. Set a time limit. It’s amazing how time can disappear when you’re on social media… you may log into your Facebook account with the intent of updating your business Facebook page only to find, 20 minutes later, that you still haven’t done so. If you find yourself getting sucked into social media, reading every tweet and following every link, you may find it helpful to set a limit on your social media time. Decide how much time you have and focus on activities that bring you closer to your goal. Just because you are logged in to a networking site, it doesn’t mean you are doing things to bring you closer to your goals.

7. Use alerts, lists and other tools to stay in the loop. Set up a Google alert so you know when someone talks about you, your business, or a topic of interest to you. (Google alerts is a service that allows you to identify a search query and then receive an email that notifies you when new content is published online about that term.) Twitter allows you to create lists so you can see what the people you are most interested in are saying. Use the interests option on Facebook to watch people and pages that are important to you.

Social media doesn’t have to be draining. Set a goal for your marketing efforts and make sure your activities are targeted toward that goal. Use the tools available to you to optimize the time you spend, and limit your time when necessary.

 Article source: Ccmarketingonline

Author: Carolina 

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2014 SEO tips for Your Blog through Social Media, that is how social media networks can help increase your SEO

2014 SEO tips for Your Blog through Social Media, that is how social media networks can help increase your SEO


Increase Your Link (Link Building)

Link Building is one of the conditions that Search Engines considers, it checks if other websites across the web sees your website as quality source of information.
Links today are mainly achieved through the development or writing of original, valid and interesting content which are in turn shared across the social platforms like Facebook, Twitter, Google+, Stumble, Digg, Reddit or even YouTube. Shared links on the social platforms helps the search engine understand what website are credible and should be ranked for their keyword phrase. Sharing content on social media will not only increase your traffic from audience on each social channel but from search engines over and over.
For example, a post and link that is share on Facebook and tweeted several times will have a higher visibility in search engines than those that are done only once since many have shared it on their networks.

Increase Your Authority

With the development of Google+, Google’s search engines have become more integrated with the features for growing social network. Google gives the chance to link up an author’s content with their Google+ profile to ensure that their account and bio are linked to the content in search engine results. When a Content is shared, the link to the post should be shared and linked to the author’s Google+ profile
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Speed Content Indexation

As earlier discussed briefly in the Link Building, content shared across social media is taken into consideration by search engines as an indication of quality content that should be ranked accordingly. The higher the links of pages to your website, the quicker the search engines index your content in ranking.
 
Increase Social Connections and Followers

With the help and knowledge of Link Building and Content Indexation, your site already got a high and better rank on Search Engines.

When your site is ranked and people click to view the content of your website and they see it is attract and interesting, they will decide to like your Facebook Fan Page and Follow you on twitter for them to get more update from you just because it is ranked high and has quality content.
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5 Easy, Unique and Inexpensive Marketing Ideas for a Small Business
Coming up with unique and innovative marking ideas for your small business can be a daunting task. Fortunately, there are a number of great options available for marketing your small business with even the smallest budget. One of the most important things you can invest in to help your business skyrocket, is time. Sometimes it’s the basics that are the most effective and when you invest the time, these five basic tips will be beneficial in successfully marketing your small business.



Social Networking

Social networking sites such as Facebook, LinkedIn and Twitter are not only free to use, but they can help you reach thousands of potential customers. People tend to participate and become interested in a new brand, if they know there is a live person behind the brand. Personally write newsletters and address the individual in all of your correspondence. Provide expert advice, listen to what is being said by the customer on your social networking sites and address their concerns, questions and praise.

Google Rankings
 
The majority of businesses understand the importance of getting in the top Google rankings. One of the easiest ways to complete this task is through consistent and quality content. Write content that provides interesting and relevant information. Use keywords and links that are relevant to the content. Add shareable links to all of your social networking sites, which will drive traffic to your site as well as improve your Google rankings.

Giveaways
 
People love to get free things, but they also love to see others get free things. Creating a contest or a giveaway is a great way to get people talking about your business. Not only do people love to win stuff, but they also love to give to the needy, so consider organizing a charity giveaway. Advertise an event on your website and social networking sites and encourage customers to participate. You could host an auction where a percentage of the sales go to the chosen charity or pick a week where a percentage of all sales go to a charity.


Mobile Advertising

Mobile devices are quickly becoming the most popular sources of web traffic. Make sure your website is designed to be “mobile friendly” and take advantage of free advertising by texting a coupon or send a text offering a discount to the first 50 people who respond to your text.

Visual Marketing

People love to visually see what it is your marketing. Create a video to post on the internet and make it informative. In other words, do not simply post a video of your products, talk to your customers, provide them with valuable information, encourage comments and questions. Making a quality video that provides just enough information about why a product is necessary or a “how to” video, is a great way to encourage customers to your website to learn more.

A call to action is perhaps one of the most important aspects in marketing your small business. A call to action is a brief section at the end of your correspondence that encourages the reader or viewer to visit the website. Offering incentives will help encourage your audience to participate in your offer. Incentives such as “sign up for our newsletter and get 5 free tips on XXC or the more you share the more chances you have to win…” Think of incentives in a call to action as the final chance to entice traffic to your site.

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Article Source: SEOIOS

 Author: Rain
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