Showing posts with label digital. Show all posts
Showing posts with label digital. Show all posts

7 Tips for Better Social Media Time Management

One of the biggest complaints I hear from business owners is that they struggle with social media time management. Managing your social media marketing looks overwhelming, but it doesn’t have to be. Use these tips to keep your time spent on social media under control.

1. Before you launch any kind of marketing campaign, figure out your goal for it. Do you want to increase your visibility? Have people contact you for a consultation? Position yourself as an expert? Decide what you want out of the campaign then tailor your actions to achieve that goal.

2. Know where your people are. Spend your time on the networking sites that your audience is using. It’s tempting to assume that they are on Facebook because everyone is on Facebook, but that may not be the case for your ideal clients. Some business owners find Twitter to be a better fit for their audiences. Your audience may be on LinkedIn. It may take some time up front to find out where your clients are, but it’s worth the effort.

3. Don’t try to be on every network out there. Pick social media networks to fit your goal. Quora, for example, will showcase expertise while LinkedIn presents you as a buttoned-up professional. Pinterest is a good choice if there is a visual component to your work. Focus your time on one or two networks. Remember that you can’t be everywhere at once.

4. Schedule updates in advance whenever possible. Use a tool like Buffer or Hootsuite to schedule your Tweets or status updates. Facebook also allows you to schedule updates in advance. You can post multiple times a day, but you only have to login once a day to look for replies or comments.

5. Create an editorial calendar. Invest the time once a quarter to plan your social media activities. Choose a topic for the month or week and base your activities around that topic. Planning ahead will ensure that your social media time is focused strategically on meeting your goals. This is especially important if you are using content marketing (which you should be doing as an important part of your online marketing strategy and SEO). It will also help you to avoid having to figure out each day what you will post on your Facebook page or what you will tweet about.

6. Set a time limit. It’s amazing how time can disappear when you’re on social media… you may log into your Facebook account with the intent of updating your business Facebook page only to find, 20 minutes later, that you still haven’t done so. If you find yourself getting sucked into social media, reading every tweet and following every link, you may find it helpful to set a limit on your social media time. Decide how much time you have and focus on activities that bring you closer to your goal. Just because you are logged in to a networking site, it doesn’t mean you are doing things to bring you closer to your goals.

7. Use alerts, lists and other tools to stay in the loop. Set up a Google alert so you know when someone talks about you, your business, or a topic of interest to you. (Google alerts is a service that allows you to identify a search query and then receive an email that notifies you when new content is published online about that term.) Twitter allows you to create lists so you can see what the people you are most interested in are saying. Use the interests option on Facebook to watch people and pages that are important to you.

Social media doesn’t have to be draining. Set a goal for your marketing efforts and make sure your activities are targeted toward that goal. Use the tools available to you to optimize the time you spend, and limit your time when necessary.

Article source: Ccmarketingonline

Author: Carolina 

SEO Experts in Mumbai - Vickeemore
SEO Experts Mumbai, India, Social Media Marketing, Search Engine Optimization - Vivek More

SEO and Comment Spam: A Cautionary Tale

If you’re SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. That's what happened after Adam Singer received this comment at his Future Buzz blog:

"Small businesses should focus more on the quality of their marketing campaigns because consumers are, indeed, conducting more research now than ever before. [Company] has tools that can help you monitor your results and offers insight on your campaign success! Here is a link to some of the [products] from [company]." [Editor's note: We've redacted the company and product names; Singer did not.]

Singer wasn't pleased. "It is inappropriate of you to leave a comment like this when the discussion section is respected by everyone else who contribute thoughtful, valuable comments and not simply try to push their wares," he noted. "You are trying to take but not give."

He approved the comment to make his point, and—hoping to begin a positive conversation—sent a snarky-but-friendly tweet to the offending company. "Thanks … for link spamming my blog comments. You'll provide a great example of what not to do for readers tomorrow."

The company's social media manager sent Singer a conciliatory email about "working to find the right balance between authentic social media engagement and SEO best practices."

It soon became clear, however, that the company was using a "shady" SEO vendor that operated independently of its in-house social media team. "Their separate digital teams clearly have no idea what anyone is doing," says Singer. "Except the Web, of course, sees it all."

The Po!nt: Engage with caution. No matter who makes your SEO decisions, or why they're made, social media

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6 Beginner SMO Tips for Social Media Marketers

However, I want to shift our focus to the more conventional social media networks such as Digg, Sphinn and StumbleUpon by exploring 6 solid tips to help you rake in the benefits of Social Media.

We have never really looked into SMO, except perhaps the general post that was including the in “Blog Optimization Series“, so this shall be a first in-depth post for Blogussion

Let’s get straight into :)

1. Build a network.

I’ve explored this tip in the Blog Optimization Series, but it’s a major part of making it big on social media networks. Social Media Networks are exactly as their name suggests; it’s about being SOCIAL. Which means, in order to even make your presence felt by others – you need to add an avatar (not necessarily a picture of yourself, but something memorable.), make connections with fellow Diggers or Stumblers and invite them to join your network. This one tip alone will influence the lion’s share of your success.

2. Write a List-Post.

Social Media-activists absolutely love list-posts! Just like this one. Darren Rowse from ProBlogger also covered this quite some time back, but what he said still applies today – strong as ever. It’s not only Social Media networks that love list posts, but almost anywhere in general. Just take a look at our “Popular Posts” on to the right; majority are list posts. In fact our most popular post is a list on the best lists on the blogosphere! Just goes to prove a point…

3. Write something controversial.

Just like list-posts; Diggers, Stumblers and others alike love reading about something that cause a bit of a commotion. My post on “Did Google’s FeedBurner Crash and Burn?” is probably our most controversial post on Blogussion. Being controversial, it’s something Alex and I have subconsciously avoided given our status (especially our age) in this blogosphere, but if you can pull it off correctly – there are plenty of rewards to be reaped!

4. Adjust to the readers’ needs.

Reaching your targeted audience is the key, but before you do – you must adapt to their needs. I’ve realized that writing my blog-posts here at Blogussion don’t get noticed on networks such as Digg or Sphinn because of perhaps the type or style of writing that I use. This doesn’t worry me for Blogussion, but in my experimental blogs – I’ve found that short and concise posts + image-dominant posts are the most successful on these networks.

PS: This is a debatable pointer because altering your writing techniques can bring blow a a major blow to your blog. Your readers will definitely re-act to it, so keep in mind that your current readers are your first priority.

5. Titles, Titles, everything is in the Titles!

Users on such networks such as Digg, Stumble, Sphinn and many others don’t really spend time reading every single submission. So, it’s in your best interest to convince them that your news article is worth their precious time. The only weapon you have to achieve this is to create an appealing title. It’s the first thing they see, and perhaps the last thing they see from you. Make it catchy, make it interesting – just get them to click it!

6. You must give, to receive.

Don’t expect to do all of the above and make it to the front-pages. It’s not enough because these networks are a two-way relationship. Get out there and get active! Start digging or stumbling your friend’s stories that genuinely interest you (and perhaps articles of people you don’t know either, they all count). The more you get involved in that social network’s community; the more likely you are to achieve your goals.

Social Media Optimization (or SMO) has been an area that I have been looking to explore for quite some time now. We’ve discussed about Twitter recently; both the negative side of Twitter and also 7 ways you can effectively market it.
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