Showing posts with label mumbai. Show all posts
Showing posts with label mumbai. Show all posts

 10 crucial SEO tips for ecommerce stores

1. Don’t Rely Only on Pay Per Click (But Also Don't Forget it)

While many ecommerce sites fall back on a pay per click (PPC) strategy to create visibility for their store, the truth is that PPC costs continue to go up and once you stop paying for placement, your online presence disappears.
Also, some customers have an inherent distrust of sponsored links, banners, and other online ads. Ecommerce stores cannot solely rely on a PPC strategy and need to also implement organic SEO practices to help with their online visibility.

That said, recent Google research shows that when some web sites stopped using AdWords, 89% of the paid clicks did not shift over to organic, SEO clicks. So make sure you do use pay per click in addition to SEO.

2. Avoid Duplicate Content

Duplicate content is the enemy for search engines. However, since many ecommerce stores have a large amount of duplicate content as a result of product descriptions and lists, ecommerce sites tend to get penalized by search engines.
Therefore, online store owners need to assess their website and look for ways to reduce the amount of redundant and duplicate content that is present on their website. Careful usage of the rel="canonical" tag can help avoid these problems as well.

Shopify themes can automatically insert the rel="canonical" tag on all pages using one line of code. Learn how to use canonical URLs with Shopify.

3. Have a Content Strategy

Consistently adding unique and high quality content on a regular basis to your ecommerce site will not only add additional value for users, it will also help with your search engine ranking. Consider using your and add content that's related to the products and services that you sell.

All Shopify stores automatically include a fully functioning blogging platform that you can use to publish such content.

4. Don’t use the Manufacturer Product Descriptions

Building your product database can be a time consuming process, and in an attempt to save time, many online store owners simply copy and paste the manufacturer’s product descriptions onto their website.

This is an SEO no-no! Always re-write every single product description to ensure that it is unique and search engine friendly. Remember to use several words that people are most likely to search for.

5. Optimize Product Images

Image search has become a very popular function that internet users are increasingly using to find products online. Therefore, ecommerce websites need to add related keywords into the ALT tags of every image on their website. Here's a blog post on how to setup ALT tags on Shopify.

For optimal effect, make sure that every keyword used for an image is directly relevant and avoid stuffing keywords into the alt tags.

6. Have Unique Meta Descriptions for Every Webpage

When it comes to onsite optimization, many ecommerce stores think that it's enough to use the same meta descriptions for each page. However, this is another SEO faux-pas! The meta description should be written for humans with the goal of helping your store get clicked once it shows up in search engines.

Shopify themes can automatically generate meta descriptions for each page. Click here to learn more.

7. Include Product Reviews

Since unique content is extremely important when it comes to SEO, having a field for users to add their product reviews is a great passive way to generate unique content for your ecommerce store.

The Shopify App Store includes several great product review apps for your store. 

8. Link to your Products from the Home Page

A common error made by many ecommerce sites is burying their product pages deep within their link structure. This will not only make it more difficult for users to find products, it will also impact the product pages PageRank score, making those pages less likely to appear high in search.

Having product content only a link away from your home page will make them easier for both the search engines as well as your customers.

9. Optimize the Anchor Text

Adding keywords to the internal links on your website will help to enhance your stores visibility in search engines. Rather than using the typical “click here” link, link from text that includes the keywords the page you are linking to is trying to rank for. For example, instead of writing "click here to visit Shopify, the best ecommerce platform," write "visit Shopify, the best ecommerce platform."

Also, consider adding keyword rich links within the product descriptions to link to other similar products on your website.

10. Organize your Online Store for SEO

The way that you structure your store will impact its visibility. Consider structuring your e-commerce store so that it includes a number of landing pages. These pages can be specific to a brand or product type. Doing this gives you the opportunity to optimize for multiple pages and keyword groups, which will increase your site's visibility in search.

Shopify includes content management (CMS) functionality, such as the ability for you to create such pages. 

Article source:  Shopify - By Mark Hayes

Best SEO Experts in Mumbai

3 Simple SEO Tips For People Managing Their Own Websites

Do you manage your own website? If so, working on managing your own SEO can be very time consuming. This is not to say that it can’t be done, but sometimes SEO gets tossed to the side with other things going on in your business. To help you, I have 3 simple SEO tips that will help your efforts to stand out online.

1. Meta Tags

Meta tags are the words that you see at the top of the tab when you open up a page. They are usually the keywords that directly reflect what your business is about, and sometimes what city you are based in. This can also include the Meta Tag Description. Meta Tag Description is a short one or two sentence description that you can add into your website header. I also try to use one or two of the most searched keywords in this description to help with SEO. If you use WordPress, most themes come with preset areas for these descriptions.

SEO Experts Mumbai, Digital Marketing Consultant India - Vivek More

2. Keyword Density

Now that you have these 4 or 5 amazing keywords that you have used in your Meta Tags, you should also be using them on your home page content.  I know some of the keywords can sound sort of funny in regular everyday talk, but it really is important for you to add one or two of the keywords into your home page content for SEO purposes.

3. Copyscape

Now that you have updated your meta tags, meta description, and added keywords to your website, time to check out Copyscape. Every month or so, put your website in to the search box and see if anyone has copied your content. Or, in worst case scenario you have copied someone else’s content. This is a great tool to keep in your back pocket to ensure that someone else isn’t using what you have created.

SEO efforts do not always mean having to pay someone to do it for you. You can get your hands dirty with these three simple steps to get started. If you see your efforts paying off, and you feel that you are spending too much time on SEO, then hire out to get help.

What simple tips do you have for SEO newbies? There is so much to learn about SEO, we could be passing tips and tricks for years!

Article Source:

Article Author: Laurie Thompson

SEO Tips and Best Practices to Generate External Awareness

1. Identify Your Core Keyword Phrases

Start by identifying your top 10-15 keywords by thinking about the phrases you wish you would show up for when people look for your company. Think beyond your company name to specific products and services prospective clients might be trying to find. You can use tools like Google Free Keywords and Hubspot to help you brainstorm ideas.
For example, we specialize in event and trade show registration, but people who don’t know us would not know to search for “Expo Logic”. Instead, we identified opportunities to rank for services and products people are searching for like “trade show registration” and “lead retrieval scanner.” Focusing on service and product specific phrases has provided a significant jump in our keyword rankings, with 24 of our main keywords ranked in the top three, and 42 ranked in the top 10.

2. Create Compelling Content

To get the most from your SEO strategy, it’s important to know the difference between paid and organic results. Paid ads are a good tactic for a time sensitive campaign when you want to create quick awareness. New product launches, holiday promotions and specials work well with paid placement. For the long haul, it’s best to focus on organic results.
The most effective way to improve your organic SEO is to create compelling content around the keywords you identified in step one. Publish regular blog posts on your site, keep your social media profiles updated with relevant information that leads back to your site, and develop fresh site content focused on your target phrases.

From our organic SEO efforts, we’ve doubled our Twitter followers and steadily increased the number of site visitors each month.


 3. Stay Organized

The best way to stay on top of your different SEO efforts is to create an editorial calendar for your content.

Look for topic ideas by monitoring news about your industry through Google alerts.  Subscribe to your competitor’s RSS feeds to stay on top of trending topics.  Ask your sales team the top questions they hear from prospective clients and plan to answer them in your blog.  Schedule your content out about a month in advance.

4. Monitor Your Rankings

Lastly, make sure you have a good stats system set up to monitor your SEO success. A tool like Google Analytics or Hubspot can help you review keyword rankings, site traffic, social media leads and other important measures to see what SEO efforts are generating the most awareness.

Article Source: By Jeff Cooper, an EO Philadelphia member and president and CEO of Expo Logic
If you’ve been wondering how you can rank really high in search engines with seo articles, you’ve come to the right place. I’ve been writing seo articles for a little under a year now and I have more 1st page google rankings than I can count. The truth is that it is extremely simple with a blog. Now of course there are many other factors that play in to ranking really high in the search engines, but that is an entire training in itself. To write seo articles is just one piece of ranking well.

SEO Articles Are About Focus

The biggest thing about writing seo articles is that you have to focus on a keyword phrase. Notice in this article I keep saying the phrase seo articles. Well, more than likely when I’m finished writing this article and go through the rest of my process, it will rank well for the phrase seo articles. There again, it’s not completely predictable because so many other things influence your rankings, even when you can write really good seo articles.

So you start by selecting a keyword phrase that you can write about and actually have it make sense. Nobody wants to read an article that doesn’t read well or provide something of value for the reader. It also doesn’t make any sense to write an seo article that can rank really well and then nobody reads it because it sucks.
SEO Experts Mumbai, India, Freelance Social Media Optimization, PPC

Duplicate Content Filter: What it is and how it works

Duplicate Content has become a huge topic of discussion lately, thanks to the new filters that search engines have implemented. This article will help you understand why you might be caught in the filter, and ways to avoid it. We'll also show you how you can determine if your pages have duplicate content, and what to do to fix it.

Search engine spam is any deceitful attempts to deliberately trick the search engine into returning inappropriate, redundant, or poor-quality search results. Many times this behavior is seen in pages that are exact replicas of other pages which are created to receive better results in the search engine. Many people assume that creating multiple or similar copies of the same page will either increase their chances of getting listed in search engines or help them get multiple listings, due to the presence of more keywords.

In order to make a search more relevant to a user, search engines use a filter that removes the duplicate content pages from the search results, and the spam along with it. Unfortunately, good, hardworking webmasters have fallen prey to the filters imposed by the search engines that remove duplicate content. It is those webmasters who unknowingly spam the search engines, when there are some things they can do to avoid being filtered out. In order for you to truly understand the concepts you can implement to avoid the duplicate content filter, you need to know how this filter works.

First, we must understand that the term "duplicate content penalty" is actually a misnomer. When we refer to penalties in search engine rankings, we are actually talking about points that are deducted from a page in order to come to an overall relevancy score. But in reality, duplicate content pages are not penalized. Rather they are simply filtered, the way you would use a sieve to remove unwanted particles. Sometimes, "good particles" are accidentally filtered out.

Knowing the difference between the filter and the penalty, you can now understand how a search engine determines what duplicate content is. There are basically four types of duplicate content that are filtered out:

1. Websites with Identical Pages - These pages are considered duplicate, as well as websites that are identical to another website on the Internet are also considered to be spam. Affiliate sites with the same look and feel which contain identical content, for example, are especially vulnerable to a duplicate content filter. Another example would be a website with doorway pages. Many times, these doorways are skewed versions of landing pages. However, these landing pages are identical to other landing pages. Generally, doorway pages are intended to be used to spam the search engines in order to manipulate search engine results.

2. Scraped Content - Scraped content is taking content from a web site and repackaging it to make it look different, but in essence it is nothing more than a duplicate page. With the popularity of blogs on the internet and the syndication of those blogs, scraping is becoming more of a problem for search engines.

3. E-Commerce Product Descriptions - Many eCommerce sites out there use the manufacturer's descriptions for the products, which hundreds or thousands of other eCommerce stores in the same competitive markets are using too. This duplicate content, while harder to spot, is still considered spam.

4. Distribution of Articles - If you publish an article, and it gets copied and put all over the Internet, this is good, right? Not necessarily for all the sites that feature the same article. This type of duplicate content can be tricky, because even though Yahoo and MSN determine the source of the original article and deems it most relevant in search results, other search engines like Google may not, according to some experts.

So, how does a search engine's duplicate content filter work? Essentially, when a search engine robot crawls a website, it reads the pages, and stores the information in its database. Then, it compares its findings to other information it has in its database. Depending upon a few factors, such as the overall relevancy score of a website, it then determines which are duplicate content, and then filters out the pages or the websites that qualify as spam. Unfortunately, if your pages are not spam, but have enough similar content, they may still be regarded as spam.

There are several things you can do to avoid the duplicate content filter. First, you must be able to check your pages for duplicate content. Using our Similar Page Checker, you will be able to determine similarity between two pages and make them as unique as possible. By entering the URLs of two pages, this tool will compare those pages, and point out how they are similar so that you can make them unique.

Since you need to know which sites might have copied your site or pages, you will need some help. We recommend using a tool that searches for copies of your page on the Internet: Here, you can put in your web page URL to find replicas of your page on the Internet. This can help you create unique content, or even address the issue of someone "borrowing" your content without your permission.

Let's look at the issue regarding some search engines possibly not considering the source of the original content from distributed articles. Remember, some search engines, like Google, use link popularity to determine the most relevant results. Continue to build your link popularity, while using tools like to find how many other sites have the same article, and if allowed by the author, you may be able to alter the article as to make the content unique.

If you use distributed articles for your content, consider how relevant the article is to your overall web page and then to the site as a whole. Sometimes, simply adding your own commentary to the articles can be enough to avoid the duplicate content filter; the Similar Page Checker could help you make your content unique. Further, the more relevant articles you can add to compliment the first article, the better. Search engines look at the entire web page and its relationship to the whole site, so as long as you aren't exactly copying someone's pages, you should be fine.

If you have an eCommerce site, you should write original descriptions for your products. This can be hard to do if you have many products, but it really is necessary if you wish to avoid the duplicate content filter. Here's another example why using the Similar Page Checker is a great idea. It can tell you how you can change your descriptions so as to have unique and original content for your site. This also works well for scraped content also. Many scraped content sites offer news. With the Similar Page Checker, you can easily determine where the news content is similar, and then change it to make it unique.

Do not rely on an affiliate site which is identical to other sites or create identical doorway pages. These types of behaviors are not only filtered out immediately as spam, but there is generally no comparison of the page to the site as a whole if another site or page is found as duplicate, and get your entire site in trouble.

The duplicate content filter is sometimes hard on sites that don't intend to spam the search engines. But it is ultimately up to you to help the search engines determine that your site is as unique as possible. By using the tools in this article to eliminate as much duplicate content as you can, you'll help keep your site original and fresh.

The 10 Great SEO tips for your site

1 Content

This is the number one for any search marketing strategy, it is impossibly important to ensure that you have content worth viewing. Without this one simply step to ensure that there is a reason for someone to be on your site, everything else is useless. There are a lot of great sites to find inspiration for writing great content that works.

2 Incoming Links

A link is a link is a link, but without the simplest form you aren’t going to do well in search engines. The more links you have the more often you are going to be crawled. It is also important to make sure that you have the proper anchor text for your incoming links. The easiest way to gain quality links from other sites is to link to sites to let them know your site is there and hope for a reciprocal link. It is also important to make sure that you have content that is worth linking to on your site.

3 Web site title

Making sure that you have the right web site titles for your pages is extremely important. The keywords you place in your title are important in order to ensure that your topic is understood by Google. One of the primary factors for ranking is if the title is on-topic with the search results. Not only is it important for robots to index and understand the topic of the page either. It is important for click-through rates in the search results. Pay attention to what you click on when you are searching in Google, I know that I don’t always click the first results. Using great titles and topics on your site will bring you more traffic than a number one listing. Most of the time it is within the first page, but I skim through the titles to see which looks to be more on-topic for my search query.

4 Heading tags

When you are laying out your site’s content you have to be sure that you are creating the content flow in such a way that the heading tags are based on prominence. The most prominent of course being the h1 tag, which says this is what this block of copy is about. Making sure you understand heading tag structure is very important. You only want to have one (or two) h1 tags per a page. It is important to not just throw anything into an h1 tag and hope you rank for it.

5 Internal Linking

Making sure that your internal linking helps robots (and visitors!) to find the content on your site is huge. Using relevant copy throughout your site will tell the robots (and visitors!) more effectively what to expect on the corresponding page. You do want to make sure that on pages you don’t want to rank in Google that you add a nofollow tag to ensure that the ranking flow of your site corresponds with your site’s topic and interests. No one is going to be searching Google to find out what your terms of service or privacy policy are.

6 Keyword Density

Ensuring that you have the right keyword density for your page and sites topic is paramount. You don’t want to go overboard and use the keyword every 5th word but making sure it comes up often is going to help you rank better in search engines. The unspoken rule is no more than 5% of the total copy per a page. Anymore then this and it can start to look a little spammy. Granted, you aren’t shooting for 5% every time. It is really all about context and relevance just make sure it is good, quality copy.

7 Sitemaps

It is always a good idea to give search engines a helping hand to find the content that is on your site. Making sure that you create and maintain a sitemap for all of the pages on your site will help the search robots to find all of the pages in your site and index them. Google, Yahoo, MSN and Ask all support sitemaps and most of them offer a great way to ensure that it is finding your sitemap. Most of the time you can simply name it sitemap.xml and the search robot will find the file effectively.

8 Meta Tags

Everyone will tell you that meta tags don’t matter, they do. The biggest thing they matter for is click-through though. There will be a lot of times when Google will use your meta description as the copy that gets pulled with your search listing. This can help to attract the visitor to visit your web site if it is related to their search query. Definitely a much overlooked (as of late) ranking factor. Getting indexed by search engines and ranking well is just the first step. The next, and biggest, step is getting that visitor that searched for your keywords to want to click on your search listing.

9 URL Structure

Ensuring that your URL structure compliments the content that is on the corresponding page is pretty important. There are various methods to make this work, such as moderate on apache.

10 Domain

It can help to have keywords you are interested in ranking for within your domain, but only as much as the title, heading and content matters. One very important factor that is coming to light is that domain age is important. The older the site or domain, the better it is not spam and can do well in search results. The domain age definitely isn’t a make or break factor but it does help quite a bit.

Freelance Seo Services in Mumbai, Freelance SEO in Mumbai, SEO in IndiaFreelance Seo Services in Mumbai, Freelance SEO in Mumbai, SEO in India:
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Professional SEO COMPANY vs. Freelance SEO Services
Almost all the software companies are now providing SEO services, you can contact them for you website SEO. They will charge you higher a higher fee for SEO as compare to freelance seo. SO if you can afford higher fee, there are lots of companies waiting for you in the market. If you don’t have huge budget contact me. I am there for you.I am an expert seo with more than 3 years of seo experience. You can contact me for freelance SEO for your website. You will get very affordable and high quality seo services. So now let’s talk about seo what i will do for your website.
General SEO Review SEO
Search Engine Optimization, it is divided in two categories one is On Page SEO and another is OFF Page SEO.
ON Page SEO:-
1- Meta Tags Creation: Title Tag Creation and Optimization, Description Tag Creation and Optimization, Keyword Tag Creation and Optimization
2- Content Optimization with proper keyword density
3- Image Optimization
4- Proper use of Heading Tags
OFF Page SEO:-
1- Creation of XML sitemap, txt Sitemap and all other if necessary like mobile sitemap etc
2- Robots.txt file creation
3- Analyzing Interlinking structure
4- Directory submission
5- Blogs Creation
6- Articles Submission
7- RSS feeds Submission
8- Link Building: One Way, Two Way & Three Way
9- Social Media Bookmaking and optimization
10- Traffic Building through many other SEO Techniques
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Vivek More