Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

SEO Optimization Quick Tips and Resources

Best SEO Experts Mumbai India - VickeemoreIf you don’t know the basics, read Google’s SEO Starter Guide first.

External link (anchor) text is the most important factor…In my experience, external link text matters way more than anything else.  That is, the actual words in the links back to your sites and pages.

If you get link text right, link back sites’ pagerank matter way less. Usual SEO advice is to contentrate on link backs from high pagerank sources…However, higher pagerank links are much harder to get than lower pagerank links.  And what is often missed is that if you can get even a few lower pageank sites to link back to you using the key phrases you want to rank for, you can rank highly on those search terms even with little or no high pagerank link backs.

Widgets are great strategies…they help you get link-backs from a variety of sites, often on their front pages and often on multiple pages within the sites…it doesn’t matter if they are all low pagerank sites because you can control the link text…If you do a widget, don’t forget you need that static link in it.  That is, it can’t all be JavaScript.

Don’t guess search term volume. Use Google’s Keyword & Trends tools.

Select terms that convert… Ideally, don’t guess here either…

Don’t bother if you can’t get in the top 10…A good thing to do is to add one more word to the general term, so if you end up ranking well for the specific term you are helping your rankings for the more general one as well. Then if it turns out the specific one was easy (you quickly become #1), you’ve already gone part way on the general one.

Don’t pay any for any general SEO service…Note I’m not saying don’t pay anyone for SEO, because if you need basic help, a consult from someone in the know might be helpful to, for example, tell you how to re-layout your site and to explain this post to you :).

Beware of nofollow links. Nofollow links are links with a special attribute that tell search engines to ignore them.  To check a link, view the source of that page in your Web browser and look for rel=nofollow in it… Don’t waste your time submitting comments and editing Wikipedia articles with your links because it won’t help you.

Don’t waste your time with Google Sitemaps...

Don’t ignore the long-tail…First, make sure you have a static site… Second, look at all the content you can produce or have produced.  Can you combine it in interesting ways that people would find useful?  For example, at Duck Duck Go we have category pages.

Make as flat a site hierarchy as possible. Pagerank seems to flow logarithmicly from a homepage to its internal pages.  So if you have pages you want ranked highly, either you need links back to them directly or have them linked directly from your homepage…

Use directories instead of subdomains. For example, domain/blog instead of blog.domain.

Less is more. Ranking is distributed across your site, so less pages, less links on them, and less text on them will concentrate your ranking potential on what is left.

Don’t do anything black hat. You will get caught, you will not pass go, etc.

How to Optimize Dynamic Website or Pages?

Definition of Dynamic Pages :

Dynamic pages are the pages generated "on-the-fly" from a database. It is also known as database-driven pages. PHP, Perl, ASP, etc are using to generate dynamic pages.

It is difficult for the search engines to read the dynamic pages. It is generated when user select variable. It is not possible for search engines to select those variables and this reason these pages cannot indexed.

Dynamic URL's contains strings like &, %, ? and due to these characters problems starts for the search crawlers to read the content. But it is possible to index the dynamic pages also.

Here, I am writing the way through which a dynamic page can be readable by the crawlers :

  1. Place links of the dynamic pages on static pages. Further it can be submitted in search engines manually. Most of the dynamic pages will indexed by the search engine by this way.
  2. Coldfusion and other softwares are available which can replace special characters like ?, %, & with alternative text. 
  3. Using help of CGI/Perl, we can convert query string in the url with suitable text. Path_Info and Script_Name are environment variables which contains complete URL including strings in dynamic pages.
  4. Web hosting company also provides module with Apache software that can convert dynamic URL into urls that can be indexed by search engines. The mod_rewrite available for Apache that converts requested url into search engine friendly urls.

New Social Media Tool - Google +1 and Search Engine Rankings

Google has launched the new application called Google +1 very recently. If you have seen carefully, there is a +1 sign next to each search result in Google search results page. In this article, let’s take a look at this new tool on how it works, what are its effects on PageRank, are Google+1 and Search Engine Rankings related to each other, and how you can use it on your website.

Basically +1 is acts same as that of “Like” button on FaceBook or “Follow” on Twitter. But the effects of +1 are different from other two, as Google is basically a search engine as well as social media and blogging platform too. With +1 launched, Google is trying to strengthen its position in social media sector. As far its working is concerned, it will add one vote to the search result, website or blogpost, if a user presses on +1 sign next to it. When more number of people press +1, means vote for your website, it will be more trustworthy for Google.

Adding the Google+1 button to your own website is very easy. You have to copy-paste the following code on your website’s homepage and it will start working instantaneously. You need to place inside the <head> or just above the </body> tag of the webpage.

<script type="text/javascript" src=""></script>
<!– Place this tag where you want the +1 button to render –>

<g:plusone size="tall"></g:plusone>

Now comes the important question. Are Google +1 and Search Engine Rankings connected to each other in any way? Whether +1 also affects the Google PageRank of a website, is still not very clear. Some people say that it affects not directly but indirectly somewhere down the line. Whereas others claim that the PageRank is not at all affected by this new tool. However, there is good news for PPC marketers as +1 is going to be a permanent addiction in the Google AdWords. The anti-spam mechanism is already in place and if someone tries to vote more times to his or her own website to improve score, the website can be penalized.

According to some experts Google +1 is going to work in phases. During the first phase, Google will collect all the information for analysis and then during next phase, it will try to provide more personalized experience for searching and ranking operations
If you’ve been wondering how you can rank really high in search engines with seo articles, you’ve come to the right place. I’ve been writing seo articles for a little under a year now and I have more 1st page google rankings than I can count. The truth is that it is extremely simple with a blog. Now of course there are many other factors that play in to ranking really high in the search engines, but that is an entire training in itself. To write seo articles is just one piece of ranking well.

SEO Articles Are About Focus

The biggest thing about writing seo articles is that you have to focus on a keyword phrase. Notice in this article I keep saying the phrase seo articles. Well, more than likely when I’m finished writing this article and go through the rest of my process, it will rank well for the phrase seo articles. There again, it’s not completely predictable because so many other things influence your rankings, even when you can write really good seo articles.

So you start by selecting a keyword phrase that you can write about and actually have it make sense. Nobody wants to read an article that doesn’t read well or provide something of value for the reader. It also doesn’t make any sense to write an seo article that can rank really well and then nobody reads it because it sucks.

The 10 Great SEO tips for your site

1 Content

This is the number one for any search marketing strategy, it is impossibly important to ensure that you have content worth viewing. Without this one simply step to ensure that there is a reason for someone to be on your site, everything else is useless. There are a lot of great sites to find inspiration for writing great content that works.

2 Incoming Links

A link is a link is a link, but without the simplest form you aren’t going to do well in search engines. The more links you have the more often you are going to be crawled. It is also important to make sure that you have the proper anchor text for your incoming links. The easiest way to gain quality links from other sites is to link to sites to let them know your site is there and hope for a reciprocal link. It is also important to make sure that you have content that is worth linking to on your site.

3 Web site title

Making sure that you have the right web site titles for your pages is extremely important. The keywords you place in your title are important in order to ensure that your topic is understood by Google. One of the primary factors for ranking is if the title is on-topic with the search results. Not only is it important for robots to index and understand the topic of the page either. It is important for click-through rates in the search results. Pay attention to what you click on when you are searching in Google, I know that I don’t always click the first results. Using great titles and topics on your site will bring you more traffic than a number one listing. Most of the time it is within the first page, but I skim through the titles to see which looks to be more on-topic for my search query.

4 Heading tags

When you are laying out your site’s content you have to be sure that you are creating the content flow in such a way that the heading tags are based on prominence. The most prominent of course being the h1 tag, which says this is what this block of copy is about. Making sure you understand heading tag structure is very important. You only want to have one (or two) h1 tags per a page. It is important to not just throw anything into an h1 tag and hope you rank for it.

5 Internal Linking

Making sure that your internal linking helps robots (and visitors!) to find the content on your site is huge. Using relevant copy throughout your site will tell the robots (and visitors!) more effectively what to expect on the corresponding page. You do want to make sure that on pages you don’t want to rank in Google that you add a nofollow tag to ensure that the ranking flow of your site corresponds with your site’s topic and interests. No one is going to be searching Google to find out what your terms of service or privacy policy are.

6 Keyword Density

Ensuring that you have the right keyword density for your page and sites topic is paramount. You don’t want to go overboard and use the keyword every 5th word but making sure it comes up often is going to help you rank better in search engines. The unspoken rule is no more than 5% of the total copy per a page. Anymore then this and it can start to look a little spammy. Granted, you aren’t shooting for 5% every time. It is really all about context and relevance just make sure it is good, quality copy.

7 Sitemaps

It is always a good idea to give search engines a helping hand to find the content that is on your site. Making sure that you create and maintain a sitemap for all of the pages on your site will help the search robots to find all of the pages in your site and index them. Google, Yahoo, MSN and Ask all support sitemaps and most of them offer a great way to ensure that it is finding your sitemap. Most of the time you can simply name it sitemap.xml and the search robot will find the file effectively.

8 Meta Tags

Everyone will tell you that meta tags don’t matter, they do. The biggest thing they matter for is click-through though. There will be a lot of times when Google will use your meta description as the copy that gets pulled with your search listing. This can help to attract the visitor to visit your web site if it is related to their search query. Definitely a much overlooked (as of late) ranking factor. Getting indexed by search engines and ranking well is just the first step. The next, and biggest, step is getting that visitor that searched for your keywords to want to click on your search listing.

9 URL Structure

Ensuring that your URL structure compliments the content that is on the corresponding page is pretty important. There are various methods to make this work, such as moderate on apache.

10 Domain

It can help to have keywords you are interested in ranking for within your domain, but only as much as the title, heading and content matters. One very important factor that is coming to light is that domain age is important. The older the site or domain, the better it is not spam and can do well in search results. The domain age definitely isn’t a make or break factor but it does help quite a bit.

SEO Experts in Mumbai, SMO Expert, Social Media Marketing, SEO Experts India

Choosing a SEO Company...

After you have been dealing for some time with SEO on your own, you discover that no matter how hard you try, your site does not rank well or that your site ranks well but optimizing it for search engines takes all your time and all your other tasks lag behind. If this is the case with you, maybe it is better to consider hiring a SEO company to do the work for you. With so many
SEO companies out there, you can't complain that you have no choice. Or is it just the opposite – so many companies but few reliable?

It is stretching the truth to say that there are no reliable SEO companies. Yes, there might be many scam SEO companies but if you know what to look for when selecting a SEO company, the risk of hiring fraudsters is reduced. It is much better if you yourself have a substantial knowledge of SEO and can easily decide if they promise you the starts in the sky or their goals are realistic but even if you are not quite familiar with SEO practices, here is a list with some points to watch for when choosing a SEO company:

Do they promise to guarantee #1 ranking? If they do, you have a serious reason to doubt their competencies. As the Google SEO selection tips say, no one can guarantee a #1 ranking in Google. This is true even for not so competitive words.

Get recommendation from friends, business partners, etc. Word of mouth is very important for the credibility of a company.

Ask in forums. There are many reputable Web master forums, so if you can't find somebody who can recommend you a SEO company right away, consider asking in Web master forums. However, beware that not all forum posters are honest people, so take their opinion (no matter if positive or negative) with a grain of salt. Forums are not such a reliable source of information as in-person contact.

Google the company name. If the company is a known fraudster, chances are that you will find a lot of information about it on the Web. However, lack of negative publicity does not mean automatically that the company is great, nor do some subjective negative opinions mean that the company is a scammer.

Ask for examples of sites they have optimized. Happy customers are the best form of promotion, so feel free to ask your potential SEO company about sites they have optimized and references from clients. If you get a rejection because of confidentiality reasons, this must ring a bell about the credibility of the SEO company - former customers are not supposed to be a secret.

Check the PR of their own site. If they can't optimize their site well enough to get a good PR (over 4-5), they are not worth hiring.

Ask them what keywords their site ranks for. Similarly to the page rank factor, if they don't rank well for the keywords of their choice, they are hardly as professional as they are pretending to be.

Do they use automated submissions? If they do, stay away from them. Automated submissions can get you banned from search engines.

Do they use any black hat SEO tricks? You need to know in advance what black hat SEO is in order to judge them, so getting familiar with the most important black hat SEO tricks is worth before you go and start cross-examining them.

Where do they collect backlinks from? Backlinks are very, very important for SEO success but if they come from link farms and other similar sites, this can cause a lot of trouble. So, make sure the SEO firm collects links from reputable sites only.

Get some personal impressions, if possible. Gut instinct and impressions from meetings are also a way to judge a company, though sometimes it is not difficult to get mislead, so use this approach with caution.

High price does not guarantee high quality. If you are eager to pay more, this does not mean that you will get more. Just because a firm costs more DOES NOT make them better SEO's. There are many reasons for high prices and high quality is only one of them. For instance, the company might work inefficiently and this is the reason for their ridiculously

high costs, not the quality of their work.

Cheap is more expensive. This is also true. If you think you can pay peanuts for a professional SEO campaign, then you need to think again. Professional SEO companies offer realistic prices.

Use tricky questions. Using tricky questions is a double-edged sword, especially if you are not an expert. But there are several easy questions that can help you.

For instance, you might ask them how many search engines they will automatically submit your site to. If they are scammers, they will try to impress you with big numbers. But in this case, the best answer would be "no automatic submissions".

Another tricky question is to ask them if they will place in you top 10 for some competitive keywords of your choice. The trap here is that it is them, not you, who chooses the words that are best for your site. It is not that probable that they will choose exactly the same words as you suggest, so if they tell you that you just give them the words and they push you to the top, tell them “Goodbye”.

Do they offer subscription services? SEO is a constant process and if you want to rank well and keep on like that, efforts are necessary all the time. Because of this, it is better to select a company that includes post-optimization maintenance, than get a company that pushes your site to the top and then leaves you in the wild on your own.