7 Tips for Better Social Media Time Management

One of the biggest complaints I hear from business owners is that they struggle with social media time management. Managing your social media marketing looks overwhelming, but it doesn’t have to be. Use these tips to keep your time spent on social media under control.

1. Before you launch any kind of marketing campaign, figure out your goal for it. Do you want to increase your visibility? Have people contact you for a consultation? Position yourself as an expert? Decide what you want out of the campaign then tailor your actions to achieve that goal.

2. Know where your people are. Spend your time on the networking sites that your audience is using. It’s tempting to assume that they are on Facebook because everyone is on Facebook, but that may not be the case for your ideal clients. Some business owners find Twitter to be a better fit for their audiences. Your audience may be on LinkedIn. It may take some time up front to find out where your clients are, but it’s worth the effort.

3. Don’t try to be on every network out there. Pick social media networks to fit your goal. Quora, for example, will showcase expertise while LinkedIn presents you as a buttoned-up professional. Pinterest is a good choice if there is a visual component to your work. Focus your time on one or two networks. Remember that you can’t be everywhere at once.

4. Schedule updates in advance whenever possible. Use a tool like Buffer or Hootsuite to schedule your Tweets or status updates. Facebook also allows you to schedule updates in advance. You can post multiple times a day, but you only have to login once a day to look for replies or comments.

5. Create an editorial calendar. Invest the time once a quarter to plan your social media activities. Choose a topic for the month or week and base your activities around that topic. Planning ahead will ensure that your social media time is focused strategically on meeting your goals. This is especially important if you are using content marketing (which you should be doing as an important part of your online marketing strategy and SEO). It will also help you to avoid having to figure out each day what you will post on your Facebook page or what you will tweet about.

6. Set a time limit. It’s amazing how time can disappear when you’re on social media… you may log into your Facebook account with the intent of updating your business Facebook page only to find, 20 minutes later, that you still haven’t done so. If you find yourself getting sucked into social media, reading every tweet and following every link, you may find it helpful to set a limit on your social media time. Decide how much time you have and focus on activities that bring you closer to your goal. Just because you are logged in to a networking site, it doesn’t mean you are doing things to bring you closer to your goals.

7. Use alerts, lists and other tools to stay in the loop. Set up a Google alert so you know when someone talks about you, your business, or a topic of interest to you. (Google alerts is a service that allows you to identify a search query and then receive an email that notifies you when new content is published online about that term.) Twitter allows you to create lists so you can see what the people you are most interested in are saying. Use the interests option on Facebook to watch people and pages that are important to you.

Social media doesn’t have to be draining. Set a goal for your marketing efforts and make sure your activities are targeted toward that goal. Use the tools available to you to optimize the time you spend, and limit your time when necessary.

Article source: Ccmarketingonline

Author: Carolina 

SEO Experts in Mumbai - Vickeemore

2014 SEO tips for Your Blog through Social Media, that is how social media networks can help increase your SEO

Increase Your Link (Link Building)

Link Building is one of the conditions that Search Engines considers, it checks if other websites across the web sees your website as quality source of information.
Links today are mainly achieved through the development or writing of original, valid and interesting content which are in turn shared across the social platforms like Facebook, Twitter, Google+, Stumble, Digg, Reddit or even YouTube. Shared links on the social platforms helps the search engine understand what website are credible and should be ranked for their keyword phrase. Sharing content on social media will not only increase your traffic from audience on each social channel but from search engines over and over.
For example, a post and link that is share on Facebook and tweeted several times will have a higher visibility in search engines than those that are done only once since many have shared it on their networks.

Increase Your Authority

With the development of Google+, Google’s search engines have become more integrated with the features for growing social network. Google gives the chance to link up an author’s content with their Google+ profile to ensure that their account and bio are linked to the content in search engine results. When a Content is shared, the link to the post should be shared and linked to the author’s Google+ profile
SEO Experts in Mumbai - India - Vivek More

Speed Content Indexation

As earlier discussed briefly in the Link Building, content shared across social media is taken into consideration by search engines as an indication of quality content that should be ranked accordingly. The higher the links of pages to your website, the quicker the search engines index your content in ranking.
Increase Social Connections and Followers

With the help and knowledge of Link Building and Content Indexation, your site already got a high and better rank on Search Engines.

When your site is ranked and people click to view the content of your website and they see it is attract and interesting, they will decide to like your Facebook Fan Page and Follow you on twitter for them to get more update from you just because it is ranked high and has quality content.