Showing posts with label local business listing. Show all posts
Showing posts with label local business listing. Show all posts

Local SEO Factors of 2015


According to Local Search Ranking factor survey there is a shift towards more traditional web ranking factors. The onsite signals and links will be the important factors that drive local SEO. The Shift can be considered as consistent with Google recent local ranking algorithm Pigeon. Everything you do for the local SEO, i.e. both on and off your site, should be aimed towards making user experience wonderful instead of just putting your efforts to gain higher ranking on the search engine results.

SEO Experts in Mumbai - India, SEO / SMO - Vickeemore
Therefore the important factors that will run local SEO in 2015 are:
  • To be awesome
  • Earn relevant links
What does awesome refer
The awesome here means that instead of making Google fool, you should try to put efforts in making your website better from every angle.

Find out the features that your competitors websites has and your site don’t have. Use this collective data for adding features to your website.

Below are some of the things which you should avoid if you want to make your website awesome

  • Less Homepage content- Your visitors should know what you are and if your website has only banner and a few lines of content then it will present a bad image of your website. Therefore always avoid this.
  • Only few lines of content on page- The customer will only visit your website if there is relevant information which they are searching. If you just put a few lines and ask them to call for information. Then the chances are that it will only increase bounce rate and nobody will shop from your website.
  • Spamming keywords- Most of the websites use this outdated tactic to rank well. For e.g. putting a list of 100 cities on your home page will lead nowhere. Instead try to put relevant, useful and informative content.
  •  Using long title tags- The title tag should be as brief as possible and it should be such that it gives the summary of the page. You can put your primary keyword phrase at the starting and your business name at the end.
Put efforts for local optimization:
  • Don’t forget to include city/state in your title tag- The title tag plays an important role in optimization of your website. Therefore include city or state for local relevancy.
  • Don’t forget to include city/state in your H1 heading- for showing local relevancy you should include city/state in your page heading
  • Put city/State in your content- Many website owners forget to include city/state in the website content. Therefore local search will be of no use unless you mention local area in the content.
  • Put city/State in your alt text on images- Google can’t see what your image is all about therefore adding alt text with city/State will boost up your local SEO.
  • Put city/State in your url- if you want to make your website for local results then never forget to mention city/State in the URL. This will make easy for Google and the customers to find the relevant results.
Therefore these are the main points you should follow to make your
 website better. Stop thinking of how to increase your ranking and think of making it the most unique and awesome website with all the features. In this way your website automatically rank better and you visitors will convert into potential customers.

Article Source: Blog iglobe solution

Google Maps Revamps Quality Guidelines For Local Pages

What has changed with the new Google local page quality guidelines?

"Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying:
We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our support team with any specific questions about your account."

There are a couple local SEO experts that have dug through the old guidelines to compare it to the new guidelines. I saved a screen shot of the old guidelines, which you can see over here.
Seo Experts in Mumbai - Vivek More

Mike Blumenthal documented the “obvious changes” including:
  1. Descriptors of any sort are NOT allowed
  2. Categories should be the more specific category and NOT the overarching, general category
  3. Increased name and category consistency amongst multi location chains
  4. Two or more brands at the same location must pick one name
  5. If Different departments are to have their own page they must have unique categories
  6. Practitioner’s pages, in multi location practices should have their name only and not the name of the practice
  7. Solo Practitioners only can use the format of Practice: Practitioner
  8. Virtual Offices are NOT allowed unless staffed.

Google Maps local have always been somewhat of the “wild west” of the search space. So many are asking, despite these guidelines, will Google actually have the man power and resources to actually enforce these rules?

Article Source: seoloversitescollection