Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

7 Basic SEO Techniques All Webmasters Must Know

Technique #1 – Optimize your title tags

Every page on your website should have its own unique title tag. However, not all title tags are created equally!

From an SEO perspective, a good title tag should:

Be no more than 70 characters (including spaces)
Include both product- or service-related keywords and your company’s brand name
Be both intriguing and informative enough to prompt search engine users to click through to your page (as title tags are typically used in the snipped displayed in the natural search results)
To see what this all looks like in real life, let’s look at a hypothetical example of how this and the following SEO techniques could be put into practice…

Suppose you run an auto body shop in San Francisco, CA. You’ve recently launched a new website which includes a page on your current specials. After conducting your keyword research, you’ve decided to target the phrase “auto body coupon,” along with location modifiers that put your website in front of consumers in your city.

In this case, a good title tag could be:

“Auto Body Coupons and Discounts | Frank's Auto - San Francisco, CA”
In addition, as you’re crafting your title tags, avoid “keyword stuffing” these important fields. Title tags that are no more than a string of all your website’s target keywords (in this example, something like “Auto Body Coupons, Auto Body Discounts, Auto Body Savings”) frustrate visitors and can lead to over-optimization penalties by the search engines.

Technique #2 – Create compelling meta descriptions
Along with your title tags, the section of every page on your website should contain a customized meta description. These brief page summaries should be no more than 150-160 characters long and should include at least one mention of your page’s target keyword phrase.

Following our previous example, your meta description could read something like this:

“Need quality auto body repair work done at a discount price? Check out the latest auto body coupon codes from Frank's Auto of San Francisco, CA.”
While meta descriptions don’t hold nearly the SEO weight that they used to, their presence in the snippets found on search engine results pages plays an important role in your site’s overall click-through rate (CTR). By writing your meta descriptions in a way that captures search users’ attention, you’ll increase the number of visitors who choose to click on your listing compared to your competitors’.

Technique #3 – Utilize keyword-rich headings
Both the title tag and meta description should be included in the section of every page on your website – but what about the rest of your page’s content?

When it comes to your pages’ body text, one of the best things you can do to improve your overall SEO value is to include <h2> and heading tags containing your target keyword phrases in your content. Not only do the search engines place added weight on the words found in these particular tags, the visual relief they provide to your website’s readers will help them to move more efficiently through your site’s content.

Technique #4 – Add ALT tags to your images
If you choose to add images to your web pages, make sure to add ALT tags to them as well.

ALT tags originally came about to provide visually impaired website visitors using text-to-speech devises with additional information about the content on their screens. And though this initial purpose is still valid, the content found in these fields is also important when it comes to SEO.

Again, you shouldn’t “stuff” your ALT tag full of target keywords and keyword variations. Instead, use your ALT tags to clearly and accurately describe your website’s images, working in keyword phrases as they occur naturally.

Technique #5 – Create a sitemap
In the world of SEO, the search engines’ indexing programs – commonly referred to as “spiders” – play the important role of analyzing new websites (or new content added to existing websites) and adding their content to the lists of pages that can be displayed in response to user queries.

As a result, facilitating the easy movement of these spider programs throughout your own site is an important part of optimizing your content for natural search traffic.

One of the best things you can do to help the spiders index your website is to create a sitemap – a page listing links to all the other pages on your site. There are plenty of different automated tools that can generate these important pages for you, though you can always create a sitemap by hand if your site is small.

Technique #6 – Build internal links between pages

Another way to help the search engine spiders to catalogue all of your site’s pages is to create internal links that connect your different pieces of content.

As an example, instead of simply linking to your “Contact” or “About Us” page from your navigation bar, consider adding text links to these pages from within the body content found on your home page. Doing so is a great way to help your visitors find the information they’re looking for, in addition to providing a major SEO boost to your site’s content.

Technique #7 – Update your site regularly
One final SEO technique you’ll want to implement is to update your site periodically. Because the search engines’ top priority is serving up the results that will best meet their users’ needs, they prefer to share websites that contain the latest, most up-to-date information. In addition, the more content you post to your site, the more keywords your website will include – increasing your odds of generating search engine traffic.

The easiest way to make regular updating a part of your SEO strategy is to create a company blog or news section. Either one of these tools will help you to connect with your readers, while also appeasing the search engines’ desire for fresh content.

Unfortunately, implementing these seven basic SEO techniques on your website alone isn’t enough to guarantee that your site will reach the coveted top spot in the search engine results pages for your chosen keyword phrases overnight. Realistically, SEO is a process that takes time to deliver results – though many new webmasters find this frustrating.

Instead of getting overwhelmed by the number of different SEO techniques out there, start with these seven basics. Over time and with continued commitment to pleasing both your readers and the search engines, you will start to see results!
SEO Experts in Mumbai, SEO Guy, SMO Experts in Mumbai- India, SMO King in India

32 Ways to Use Facebook for Business Marketing

Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.

32 ways to use Facebook in your business.

Manage Your Profile

  1. Fill out your profile completely to earn trust.
  2. Establish a business account if you don’t already have one.
  3. Stay out of trouble by reading the Facebook rules regarding business accounts.
  4. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile. (Although you should be careful before integrating your Twitter feed into your Faceboook profile, as a stream of tweets can seem overwhelming to your contacts.)
  5. Keep any personal parts of your profile private through Settings.
  6. Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.
  7. Post a professional or business casual photos of yourself to reinforce your brand.
  8. Limit business contacts’ access to personal photos.
  9. Post your newsletter subscription information and archives somewhere in your profile.

Connect and share with others

  1. Obtain a Facebook vanity URL so that people can find you easily.
  2. Add your Facebok URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.
  3. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
  4. Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility.
  5. Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook.
  6. Before traveling, check contacts locations so you can meet with those in the city where you’re heading.
  7. Research prospects before meeting or contacting them.
  8. Upload your contacts from your email client to find more connections.
  9. Use Find Friends for suggestions of other people you may know to expand your network even further.
  10. Look for mutual contacts on your contacts’ friends lists.
  11. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
  12. Market your products by posting discounts and package deals.
  13. Share survey or research data to gain credibility.
  14. Use Facebook Connect to add social networking features to your web site.
  15. Suggest Friends to clients and colleagues — by helping them, you establish trust.
  16. Buy Facebook ads to target your exact audience.
  17. Read up on Facebook Beacon to see if it might be useful for you.

Use Network, Group and Fan Pages

  1. Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice.
  2. Add basic information to the group or fan page such as links to company site, newsletter subscription information and newsletter archives.
  3. Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present.
  4. Update your group or fan page on a regular basis with helpful information and answers to questions.
  5. Join network, industry and alumni groups related to your business.
  6. Use search to find groups and fan pages related to your business by industry, location and career.