You have no doubt heard all the buzz about getting backlinks to your website in order to attain a higher pagerank to move up on the SERPs (Search Engine Results Pages).
This is not only a buzz but it is pure FACT!
You cannot achieve top search engine positions without concentrating on gaining links to your website from other “relevant” websites, I don’t care what any marketing guru says.
Are you aware that pagerank in no way determines how high you are listed in the SERPS?… The factor that counts is Relevant Backlinks. The good old days of modifying your meta tags to manipulate the search engines is over.
I am sure you have heard this time & time again so I will spare you the long winded explanation…
I urge you to read every word of this article as it directly effects your online business and its overall success. I am going to clear up some misconceptions floating around about getting your website crawled by the Search Engine Robots and achieving a top position for your keywords and niche.
I am going to show you a way that has been proven through research to be the most effective and least time consuming to get high rankings for your keywords in a very short amount of time. First I will start off with some big misunderstandings that are going on.
To put it simply, LSI is able to determine the relevance of a website by quickly comparing its content to that of existing websites that have high trust.
If the new site does not contain the expert verbiage that is commonly associated with the subject matter then the new website will not be found within the first 1000 results.
LSI is an algorithm that closely resembles the thought processes that an actual "human" would go through in order to determine if the results of their query are relevant to what they were searching for.
In other words the search engines are the closest they have ever been to being able to quickly determine relevance based on what an actual human would find relevant by comparing the structure and "words" of a page and website and then comparing them to those of websites that are already considered relevant.
For example...
Let's say you are doing a web page about golf. Under the old way of SEO you would look at your competition to find out how many times they use the word "golf" on their page in order to "optimize" your page to rank for the word golf.
Under the new generation of SEO you would totally ignore keyword density analysis and focus on "expert quality content" and "theme giving" website design and menu structure.
Under the new generation of SEO "keyword density analysis" (the number of times a specific keyword appears on a web page) is old and no longer works!
The search engines used to look at the number of times the word "golf" appeared on a webpage in order to deem it relevant to golf and "rank" the page for golf.
They don't do this anymore!
In order to rank for the keyword "golf" you have to get terms that are "semantic" (mean the same thing as) with the word "golf".
Now search engines are funny beasts and they don't use a thesaurus to determine semantically related words. They use human trends.
To illustrate this let's take a little peek behind the veil of mystery:
1. Do a "semantic" search on Google using the "~" (tilde) function by typing ~golf
Most people don't know about the Google "~" function to find "search engine determined" synonyms.
The key word here is "search engine determined" not thesaurus determined.
Look at the top site for the keyword "golf" and you will see that they don't simply sprinkle the word "golf" all over their home page.
What you will find is "expert verbiage". These are word other than the word "golf" yet are related to golf.
Keyword density is dead and "relevance density" is in!
They cover all aspects of golf and the LSI algorithm has determined that because they completely cover the theme of golf, not only on their home page, but throughout their entire site that they deserve the #1 spot!
check out golf.com to take a peek at the content of their pages and the design of their site.
LSI not only looks for keywords on a single page, it looks for other keywords that are related throughout your ENTIRE SITE!
In upcoming lessons I will be sharing videos to show you how incredibly easy it is to take advantage of LSI for the purpose of high rankings in the search engines.
Don't get scared by this prospect. There is an exact and logical method to all of this madness. It is the secret that the top SEO firms on the planet have guarded closely as a "trade secret".
The cat is out of the bag... In the next lesson we will begin to dive into the evidence and the strategy that will literally allow you to out rank 99% of the websites on the Internet, regardless of competition.
This is new stuff and is not being taught anywhere else. You can learn more about LSI by doing a search on Google but nobody is spilling the beans on how to design content and websites to gain high rankings using LSI.
Larry Page and Sergey Brin meet at Stanford. (Larry, 24, a U Michigan grad, is considering the school; Sergey, 23, is assigned to show him around.) According to some accounts, they disagree about most everything during this first meeting.
1996
Larry and Sergey, now Stanford computer science grad students, begin collaborating on a search engine called BackRub.
BackRub operates on Stanford servers for more than a year -- eventually taking up too much bandwidth to suit the university.
1997
Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google -- a play on the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web.
1998
August
Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that doesn't exist yet: a company called Google Inc.
Google files for incorporation in California on September 4. Shortly thereafter, Larry and Sergey open a bank account in the newly-established company's name and deposit Andy Bechtolsheim's check.
Larry and Sergey hire Craig Silverstein as their first employee; he's a fellow computer science grad student at Stanford.
December
"PC Magazine" reports that Google "has an uncanny knack for returning extremely relevant results" and recognizes us as the search engine of choice in the Top 100 Web Sites for 1998.
1999
February
We outgrow our garage office and move to new digs at 165 University Avenue in Palo Alto with just 8 employees.
Our first press release announces a $25 million round from Sequoia Capital and Kleiner Perkins; John Doerr and Michael Moritz join the board. The release quotes Moritz describing "Googlers" as "people who use Google."
August
We move to our first Mountain View location: 2400 E. Bayshore. Mountain View is a few miles south of Stanford University, and north of the older towns of Silicon Valley: Sunnyvale, Santa Clara, San Jose.
November
Charlie Ayers joins as Google's first chef. He wins the job in a cook-off judged by the company's 40 employees. Previous claim to fame: catering for the Grateful Dead.
2000
April
On April Fool's Day, we announce the MentalPlex: Google's ability to read your mind as you visualize the search results you want. Thus begins our annual foray in the Silicon Valley tradition of April 1 hoaxes.
May
The first 10 language versions of Google.com are released: French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian and Danish.
We win our first Webby Awards: Technical Achievement (voted by judges) and Peoples' Voice (voted by users).
We announce the first billion-URL index and therefore Google becomes the world's largest search engine.
September
We start offering search in Chinese, Japanese and Korean, bringing our total number of supported languages to 15.
October
Google AdWordslaunches with 350 customers. The self-service ad program promises online activation with a credit card, keyword targeting and performance feedback.
December
Google Toolbar is released. It's a browser plug-in that makes it possible to search without visiting the Google homepage.
2001
January
We announce the hire of Silicon Valley veteran Wayne Rosing as our first VP of engineering operations.
February
Our first public acquisition: Deja.com's Usenet Discussion Service, an archive of 500 million Usenet discussions dating back to 1995. We add search and browse features and launch it as Google Groups.
The first Google hardware is released: it's a yellow box called the Google Search Appliance that businesses can plug into their computer network to enable search capabilities for their own documents.
For April Fool's Day, we announce that pigeons power our search results.
We release a set of APIs, enabling developers to query more than 2 billion Web documents and program in their favorite environment, including Java, Perl and Visual Studio.
May
We announce a major partnership with AOL to offer Google search and sponsored links to 34 million customers using CompuServe, Netscape and AOL.com.
We releaseGoogle Labs for users to try out beta technologies fresh from our R&D team.
We announce a new content-targeted advertising service, enabling publishers large and small to access Google's vast network of advertisers. (Weeks later, on April 23, we acquired Applied Semantics, whose technology bolsters the service named AdSense.)
April
We launch Google Grants, our in-kind advertising program for nonprofit organizations to run in-kind ad campaigns for their cause.
October
Registration opens for programmers to compete for cash prizes and recognition at our first-ever Code Jam. Coders can work in Java, C++, C# or VB.NET.
orkutlaunches as a way for us to tap into the sphere of social networking.
February
Larry Page is inducted into the National Academy of Engineering.
Our search index hits a new milestone: 6 billion items, including 4.28 billion web pages and 880 million images.
March
We move to our new "Googleplex" at 1600 Amphitheatre Parkway in Mountain View, giving 800+ employees a campus environment.
We formalize our enterprise unit with the hire of Dave Girouard as general manager; reporters begin reporting in April about our vision for the enterprise search business.
We introduce Google Local, offering relevant neighborhood business listings, maps, and directions. (Later, Local is combined with Google Maps.)
April
For April Fool's we announce plans to open the Googlunaplex, a new research facility on the Moon.
May
We announce the first winners of the Google Anita Borg Scholarship, awarded to outstanding women studying computer science. Today these scholarships are open to students in the U.S., Canada, Australia and Europe.
August
Our Initial Public Offering of 19,605,052 shares of Class A common stock takes place on Wall Street on August 18. Opening price: $85 per share.
September
There are more than 100 Google domains (Norway and Kenya are #102 and #103). The list has since grown to more than 150.
October
We formally open our office in Dublin, Ireland, with 150 multilingual Googlers, a visit from Sergey and Larry, and recognition from the Deputy Prime Minister of Ireland, Mary Harney.
Google SMS (short message service) launches; send your text search queries to GOOGL or 466453 on your mobile device.
Larry and Sergey are named Fellows by the Marconi Society, which recognizes "lasting scientific contributions to human progress in the field of communications science and the Internet."
We spotlight our new engineering offices in Bangalore and Hyderabad, India with a visit from Sergey and Larry.
Google Desktop Search is introduced: users can now search for files and documents stored on their own hard drive using Google technology.
We launch the beta version of Google Scholar, a free service that helps users search scholarly literature such as peer-reviewed papers, theses, books, preprints, abstracts and technical reports.
We open our Tokyo R&D (research & development) center to attract the best and brightest among Japanese and other Asian engineers.
The Google Print Program (since renamed Google Book Search) expands through digital scanning partnerships with the libraries of Harvard, Stanford, University of Michigan, and Oxford plus the New York Public Library.
We launchcode.google.com, a new place for developer-oriented resources, including all of our APIs.
Some 14,000 programmers from six countries compete for cash prizes and recognition at our first coding competition in India, with top scores going to Ardian Kristanto Poernomo of Singapore.
We acquire Urchin, a web analytics company whose technology is used to create Google Analytics.
For April Fool's, we announce a magical beverage that makes its imbibers more intelligent, and therefore better capable of properly using search results.
Personalized Homepage (now iGoogle ) is designed for people to customize their own Google homepage with content modules they choose.
June
We hold our first Summer of Code, a 3-month $2 million program that aims to help computer science students contribute to open source software development.
Google Mobile Web Search is released, specially formulated for viewing search results on mobile phones.
We unveilGoogle Earth: a satellite imagery-based mapping service combining 3D buildings and terrain with mapping capabilities and Google search.
We release Personalized Search in Labs: over time, your (opt-in) search history will closely reflect your interests.
API for Mapsreleased; developers can embed Google Maps on many kinds of mapping services and sites.
August
Google scores well in the U.S. government's 2005 machine translation evaluation. (We've done so in subsequentyears as well.)
We launchGoogle Talk, a downloadable Windows application that enables Gmail users to talk or IM with friends quickly and easily talk using a computer microphone and speaker (no phone required) for free.
September
Overlays in Google Earth illuminate the devastation wrought by Hurricane Katrina around New Orleans and the Gulf Coast. Some rescue teams use these tools to locate stranded victims.
Google Blog Search goes live; it's the way to find current and relevant blog postings on particular topics throughout the enormous blogosphere.
October
Feed aficionados rejoice as Google Reader, a feed reader, is introduced at the Web 2.0 conference in San Francisco.
Googlers volunteer to produce the first Mountain View book event with Malcolm Gladwell, author of "Blink" and "The Tipping Point." Since then, the Authors@Google program has hosted more than 480 authors in 12 offices across the U.S., Europe and India.
November
We releaseGoogle Analytics, formerly known as Urchin, for measuring the impact of websites and marketing campaigns.
We announce the opening of our first offices in São Paulo and Mexico City.
December
Google Transitlaunches in Labs. People in the Portland, Oregon metro area can now plan their trips on public transportation at one site.
We announce the acquisition of Writely, a web-based word processing application that subsequently becomes the basis for Google Docs.
A team working from Mountain View, Bangalore and New York collaborates to create Google Finance, our approach to an improved search experience for financial information.
April
For April Fool's we unveil a new product, Google Romance: "Dating is a search problem."
We launch Google Calendar, complete with sharing and group features.
We releaseMaps for France, Germany, Italy and Spain.
May
We release Google Trends, a way to visualize the popularity of searches over time.
The Oxford English Dictionary (OED) adds "Google" as a verb.
Gmail, Google News and iGoogle become available on mobile phones in eight more languages besides English: French, Italian, German, Spanish, Dutch, Russian, Chinese and Turkish.
At Google Code Jam Europe, nearly 10,000 programmers from 31 countries compete at Google Dublin for the top prizes; Tomasz Czajka from Poland wins the final round.
We add an archive search to Google News, with more than 200 years of historical articles.
Featured Content for Google Earth includes overlays from the UN Environmental Program, Discovery Networks, the Jane Goodall Institute, and the National Park Service.
Together with LitCam and UNESCO's Institute for Lifelong Learning, we launch the Literacy Project, offering resources for teachers, literacy groups and anyone interested in reading promotion.
The first nationwide Doodle 4 Google contest in the U.K. takes place with the theme My Britain. More than 15,000 kids in Britain enter, and 13-year old Katherine Chisnall is chosen to have her doodle displayed on www.google.co.uk. There have been Doodle 4 Google contests in several other years and countries since.
We announce a partnership with China Mobile, the world's largest mobile telecom carrier, to provide mobile and Internet search services in China.
February
We release Google Maps in Australia, complete with local business results and mobile capability.
Google Docs & Spreadsheets is available in eleven more languages: French, Italian, German, Spanish, Traditional Chinese, Simplified Chinese, Korean, Turkish, Polish, Dutch, Portuguese (Brazil) and Russian.
For Valentine's Day, we open upGmail to everyone. (Previously, it was available by invitation only).
Google Apps Premier Edition launches, bringing cloud computing to businesses.
We introduce traffic information to Google Maps for more than 30 cities around the US.
March
Our first Latin American software coding contest ends with Fábio Dias Moreira of Brazil taking the grand prize. He scored more points than 5,000 other programmers from all over the continent.
This April Fool's Day is extra busy: not only do we introduce the Gmail Paper Archive and TiSP (Toilet Internet Service Provider) -- we lose (and find) a real snake in our New York office!
In partnership with the Growing Connection, we plant a vegetable garden in the middle of the Googleplex, the output of which is incorporated into our café offerings.
We move into permanent space in Ann Arbor, Michigan and Governor Jennifer Granholm helps us celebrate. The office is an AdWords support site.
At our Searchology event, we announce new strides taken towards universal search. Now video, news, books, image and local results are all integrated together in one search result.
Google Hot Trendslaunches, listing the current 100 most active queries, showing what people are searching for at the moment.
Street View debuts in Google Maps in five U.S. cities: New York, San Francisco, Las Vegas, Miami, and Denver.
On Developer Day, we announce Google Gears (now known just as Gears), an open source technology for creating offline web applications.
June
Google Maps gets prime placement on the original Apple iPhone.
YouTube becomes available in nine more domains: Brazil, France, Italy, Japan, the Netherlands, Poland, Spain, Ireland and the U.K.
We unveil several "green" initiatives: RechargeIT, aimed at accelerating the adoption of plug-in hybrid electric vehicles, the completion of our installation of solar panels at the Googleplex, in Mountain View, and our intention to be completely carbon-neutral by the end of 2007. We also announce the Climate Savers Computing Initiative, in collaboration with Intel, Dell, and more than 30 other companies.
Google Earth Outreach is introduced, designed to help nonprofit organizations use Google Earth to advocate their causes.
Google.org announcesRE, an initiative designed to create electricity from renewable sources that are cheaper than coal. The initial focus is on support for solar thermal power and wind power technologies.
December
The Queen of England launches The Royal Channel on YouTube. She is the first monarch to establish a video presence this way.
For people searching in Hebrew, Arabic, or other right-to-left languages, we introduce a feature aimed at making searches easier by detecting the direction of a query.
Google Sites, a revamp of the acquisition JotSpot, debuts. Sites enables users to create collaborative websites with embedded videos, documents, and calendars.
Together with Yahoo and MySpace, we announce the OpenSocial Foundation, an independent non-profit group designed to provide transparency and operational guidelines around the open software tools for social computing.
April
We feature 16 April Fool's jokes from our offices around the world, including the new airline announced with Sir Richard Branson (Virgle), AdSense for Conversations, a Manpower Search (China), and the Google Wake-Up Kit. Bonus foolishness: all viewers linking to YouTube-featured videos are "Rickrolled."
A new version of Google Earth launches, incorporating Street View and 12 more languages. At the same time, KML 2.2, which began as the Google Earth file format, is accepted as an official Open Geospacial Consortium standard.
Google Website Optimizer comes out of beta, expanding from an AdWords-only product. It's a free website-testing tool with which users can continually test different combinations of their website content (such as images and text), to see which ones yield the most sales, sign-ups, leads or other goals.
We launchGoogle Finance China allowing Chinese investors to get stock and mutual fund data as a result of this collaboration between our New York and Shanghai teams.
We introduce a collection of 70+ new themes ("skins") for iGoogle, contributed by such artists and designers as Dale Chihuly, Oscar de la Renta, Kwon Ki-Soo and Philippe Starck.
Reflecting our commitment to searchers worldwide, Google search now supports Unicode 5.1.
At a developer event, we preview Google FriendConnect, a set of functions and applications enabling website owners to easily make their sites social by adding registration, invitations, members gallery, message posting, and reviews, plus applications built by the OpenSocial developer community.
With IPv4 addresses (the numbers that computers use to connect to the Internet) running low, Google search becomes available over IPv6, a new IP address space large enough to assign almost three billion networks to every person on the planet. Vint Cerf is a key proponent of broad and immediate adoption of IPv6.
Google Translate adds 10 more languages (Bulgarian, Croatian, Czech, Danish, Finnish, Hindi, Norwegian, Polish, Romanian and Swedish), bringing the total to 23.
We introduce a series of blog posts detailing the many aspects of good search results on the Official Google Blog.
A new version of Maps for Mobile debuts, putting Google Transit directions on phones in more than 50 cities worldwide.
For the first time, Google engineers create the problems for contestants to solve at the 7th Annual Code Jam competition.
July
We provide Street View for the entire 2008 Tour de France route -- the first launch of Street View imagery in Europe.
Our first downloadable iPhone app, featuring My Location and word suggestions for quicker mobile searching, debuts with the launch of the Apple 3G iPhone.
Our indexing system for processing links indicates that we now count 1 trillion unique URLs (and the number of individual web pages out there is growing by several billion pages per day).
August
Street View is available in several cities in Japan and Australia - the first time it's appeared outside of North America or Europe.
Google Suggest feature arrives on Google.com, helping formulate queries, reduce spelling errors, and reduce keystrokes.
Just in time for the U.S. political conventions, we launch a site dedicated to the 2008 U.S. elections, with news, video and photos as well as tools for teachers and campaigners.
September
Word gets out about Chrome a bit ahead of schedule when the comic book that introduces our new open source browser is released earlier than planned on September 1. The browser officially becomes available for worldwide download a day later.
We release an upgrade for Picasa, including new editing tools, a movie maker, and easier syncing with the web. At the same time, Picasa Web Albums is updated with a new feature allowing users to "name tag" people in photos.
Google News Archive helps to make more old newspapers accessible and searchable online by partnering with newspaper publishers to digitize millions of pages of news archives.
Thanks to all of our users, Google celebrates 10 fast-paced years.
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