What is your Google Penalty Plan ?

If you're not thinking about this, you need to get started, and if you have started, how is it working out?

Google seems to be at a defining moment in time with it's penalizing sites with paid links, and almost constant shifts to the algorithm that make the SERPs a guessing game just about everyday.

So what are you doing now to make sure your site survives should it be hit by a Google penalty? You might be ranked very well today and making great money from the traffic that Google sends to your site naturally - so what if they flag your site for some deserved or un-merited form of spam?

With soo many people gaming the system, no wonder Google lashes out at the SEO community on occasion. We're the ones pushing them to provide more relevant results while at the same time doing things that some would question on a moral level.

Point is, Google delivers a ton of traffic. But the web is VERY big, and Google is not the be all and end all. You should be constantly looking for other ways to deliver traffic to your site such as:

Be active in forums - answer questions without trying to sell our product or service - instead, demonstrate your expertise in your answers and people will realize that what you say is worthy, and in turn will use your product or service when they are ready.

Write articles! I know it's old and tiresome and boring - but like the first point, it's a great way to not only show off what you know, but in inject your writing style. Some people will read you not for your content, but because they like the way you put things into perspective. Don't underestimate that.

Ask for help - I know a lot of people have trouble with this, but when my car breaks down, I have no trouble calling a mechanic. Use this same approach on the web. If you need help with a problem seek out the people who can help you. Many times in that process there is an exchange of information that leads to a deeper and "real" relationship - leverage that for links!

Tell 'em what you think - this applies to blogs, forums, articles and email responses. Why pretend to be something you're not? Like is too short to pussyfoot around and to be taken advantage of by other people.

Use your clients! I know I just said don't let others abuse you, and now I am saying to use your clients? What I mean is, your clients have other relationships as well, and if you perform well for them, they will refer you to their other business relationships.

See a pattern here? While Google is great for delivering text-based computer crunched results, at the end of the day, human relations (social engineering) is what makes you money. Treat people with respect, end any relationship with grace, and you'll see that over time, that crazy thing called karma makes it way back to you.

Enjoy the ride!

-To your online success!

How to website get spam in Search Engine?

Any optimization method or practice employed solely to deceive the search engines for the purpose of increasing rankings is considered Spam. Some techniques are clearly considered as an attempt to Spam the engines. Where possible, you should avoid these:

Keyword stuffing: This is the repeated use of a word to increase its frequency on a page. Search engines now have the ability to analyze a page and determine whether the frequency is above a "normal" level in proportion to the rest of the words in the document.

Invisible text: Some webmasters stuff keywords at the bottom of a page and make their text color the same as that of the page background. This is also detectable by the engines.

Tiny text: Same as invisible text but with tiny, illegible text.

Page redirects: Some engines, especially Infoseek, do not like pages that take the user to another page without his or her intervention, e.g. using META refresh tags, Cgi scripts, Java, JavaScript, or server side techniques.

Meta tags stuffing: Do not repeat your keywords in the Meta tags more than once, and do not use keywords that are unrelated to your site's content.

Do not create doorways.

Do not submit the same page more than once on the same day to the same search engine.

Do not submit virtually identical pages, i.e. do not simply duplicate a web page, give the copies different file names, and submit them all. That will be interpreted as an attempt to flood the engine.

Do not submit more than the allowed number of pages per engine per day or week. Each engine has a limit on how many pages you can manually submit to it using its online forms.

Do not participate in link farms or link exchange programs. Search engines consider link farms and link exchange programs as spam, as they have only one purpose - to artificially inflate a site's link popularity, by exchanging links with other participants.

Fast Search Engine Indexing

You have no doubt heard all the buzz about getting backlinks to your website in order to attain a higher pagerank to move up on the SERPs (Search Engine Results Pages).

This is not only a buzz but it is pure FACT!

You cannot achieve top search engine positions without concentrating on gaining links to your website from other “relevant” websites, I don’t care what any marketing guru says.

Are you aware that pagerank in no way determines how high you are listed in the SERPS?… The factor that counts is Relevant Backlinks. The good old days of modifying your meta tags to manipulate the search engines is over.

I am sure you have heard this time & time again so I will spare you the long winded explanation…

I urge you to read every word of this article as it directly effects your online business and its overall success. I am going to clear up some misconceptions floating around about getting your website crawled by the Search Engine Robots and achieving a top position for your keywords and niche.

I am going to show you a way that has been proven through research to be the most effective and least time consuming to get high rankings for your keywords in a very short amount of time. First I will start off with some big misunderstandings that are going on.

What is LSI ?

LSI means Latent Semantic Indexing....

To put it simply, LSI is able to determine the relevance of a website by quickly comparing its content to that of existing websites that have high trust.

If the new site does not contain the expert verbiage that is commonly associated with the subject matter then the new website will not be found within the first 1000 results.

LSI is an algorithm that closely resembles the thought processes that an actual "human" would go through in order to determine if the results of their query are relevant to what they were searching for.

In other words the search engines are the closest they have ever been to being able to quickly determine relevance based on what an actual human would find relevant by comparing the structure and "words" of a page and website and then comparing them to those of websites that are already considered relevant.

For example...

Let's say you are doing a web page about golf. Under the old way of SEO you would look at your competition to find out how many times they use the word "golf" on their page in order to "optimize" your page to rank for the word golf.

Under the new generation of SEO you would totally ignore keyword density analysis and focus on "expert quality content" and "theme giving" website design and menu structure.

Under the new generation of SEO "keyword density analysis" (the number of times a specific keyword appears on a web page) is old and no longer works!

The search engines used to look at the number of times the word "golf" appeared on a webpage in order to deem it relevant to golf and "rank" the page for golf.

They don't do this anymore!

In order to rank for the keyword "golf" you have to get terms that are "semantic" (mean the same thing as) with the word "golf".

Now search engines are funny beasts and they don't use a thesaurus to determine semantically related words. They use human trends.

To illustrate this let's take a little peek behind the veil of mystery:

1. Do a "semantic" search on Google using the "~" (tilde) function by typing ~golf

~golf (click to open search in new window)

Look for the keywords that are in BOLD

At the time of this writing I get:

• sports
• golf
• country
• golf's
• golfer's
• club
• golfer

Most people don't know about the Google "~" function to find "search engine determined" synonyms.

The key word here is "search engine determined" not thesaurus determined.

Look at the top site for the keyword "golf" and you will see that they don't simply sprinkle the word "golf" all over their home page.

What you will find is "expert verbiage". These are word other than the word "golf" yet are related to golf.

Keyword density is dead and "relevance density" is in!

They cover all aspects of golf and the LSI algorithm has determined that because they completely cover the theme of golf, not only on their home page, but throughout their entire site that they deserve the #1 spot!

check out golf.com to take a peek at the content of their pages and the design of their site.

LSI not only looks for keywords on a single page, it looks for other keywords that are related throughout your ENTIRE SITE!

In upcoming lessons I will be sharing videos to show you how incredibly easy it is to take advantage of LSI for the purpose of high rankings in the search engines.

Don't get scared by this prospect. There is an exact and logical method to all of this madness. It is the secret that the top SEO firms on the planet have guarded closely as a "trade secret".

The cat is out of the bag... In the next lesson we will begin to dive into the evidence and the strategy that will literally allow you to out rank 99% of the websites on the Internet, regardless of competition.

This is new stuff and is not being taught anywhere else. You can learn more about LSI by doing a search on Google but nobody is spilling the beans on how to design content and websites to gain high rankings using LSI.

1 way link exchange (Directory Submission)
2 way link exchange (Reciprocal)
3 way link exchange
Article submission
PR submission
Forum submission
Social bookmarking
Image & hyperlink optimization
Blog posting & commenting
Page content optimization
Link Baiting
Search engine submission
Keywords analysis
Keywords mapping
Broken link checking
HTML validation
Redirect check
Error page handling
Code optimization
Website analytics
Google webmaster tool
Monitoring & reporting (Ranking Report)
Competitor’s analysis
Increasing link popularity & search engine saturation
URLs search engine friendly
Using H1 & H2 Tags
Meta tags optimizations