10 SEO Tips and Tricks
Higher ranking in the search engines’ results = more traffic = more sales = more profit
In order to make its place among the results on the top page of Google, your site has to be SEO optimized. That’s where all the magic happens. So if you are not one of those guys who are secretly praying to Google for higher ranking before going to bed, then below you can find a bag of free SEO tips and tricks that might prove useful. The advices are divided into two articles and are only briefly described because if I have to fall into all the details and specifics, not two but twenty articles will be needed. What is more all the 10 SEO factors are equally important and their order was randomly chosen.
1. Profound Keyword Research.
Profound keyword research First think about the niche that your site is going to target and then start the keyword exploration. Using tools like the Google Keyword AdWords Tool is really credential. It shows all the keyword combinations that gravitate around yours and provide a set of useful metrics like rank of the keyword, global monthly searches and local monthly searches.
You better concentrate on the so called long-tail keywords (combinations of 4-5-6 words) because they will bring to your site more qualitative traffic. Long-tails are less looked for and therefore are easy to compete for. Furthermore if someone finds your site through them he/she will be more probable to stay longer and even make a purchase.
A good SEO trick is to include the Keyword Sugegstions from the search engines. 70% of the users are more likeable to click one of the suggestions that pops up after starting to write their query so if you are betting on long-tail optimization definitely help yourself with tools like the SEOggestor.
2. Regular site vs the WordPress platform.
Wordpress site platformSEO tip number two is the dispute – regular or WP site? Seriously barely anyone decides to create a site for internet business from the scratch. What is gaining more popularity is the WordPress platform that has many benefits and offers beautiful themes. Simply buy a domain, install WordPress on it and it is all ready. Search engines and their bots “like” WP sites more because they are better organized and are easier to crawl. Moreover there are numerous WP plug-ins that might prove to be very useful. On the other hand if you still are not ready to opt for the WP and are not SEO-experienced, then contact an expert in order everything to be done the way it has to be done.
3. Analyze and be SEO aware!
analyze and be seo awareThe Search Engine Optimization is not something that is done one time and then lasts forever. In the ranking charts everything is extremely dynamic and if you don’t follow a set of certain SEO metrics concerning your site, than success will be hardly achievable. Knowing whether you are becoming more or less popular or whether you are gaining or losing positions is very important. I handy tool that I would recommend you for constantly checking the SEO status of your site is the SEOAuditor! Google Page Rank and the Alexa Ranking is what should be more carefully followed. If you want to keep an eye on who is visiting the site and how much time is being spent on it than Google Analytics is what you need.
4. Social medias and their great SEO potential!
social medias and their seo potentialSocial medias and webs have become so popular and widely used that search engines are starting to pay more and more attention to them. If you have a Facebook page with 100k likes or a video on YouTube with 50k views this would give your site a substantial boost in the ranking positions. What is more such mediums with so many users are the perfect places for popularizing your brand and attracting more prospective customers. Of course don’t believe that if you have 1000 followers on Facebook, when sharing something it will reach them all. It has been proven that only 15%-20% of your total audience is reached and if you want your posts to be more widely spread, they should be promoted, for certain amount of money. Not very nice but as in everything else – in order to make some profit first you have to invest and believe me, social medias can do miracles when taking the matter to generating more site traffic.
5. Let your users share and make you more popular!
social medias website panelsApart from being socially active, there is one more thing that should be done as long as social webs and medias are concerned – let your users be socially active while browsing your site. This can again be easily done with a WordPress plug-in like in our site. Scroll down the page and check out our social panel for the most popular sites where sharing really matters. Every user that clicks on this panel creates valuable backlinks and link juice for the site that will be taken into account by the search engines while examining and evaluating the shared page/s. Furthermore when someone shares/tweets a link it becomes available to thousands of other people who are again prospective clients. What is more, social webs have become smarter and if someone has shown an interest at your site in Facebook, after a while your posts might start to pop-up into his news feed automatically and therefore keep him aware of your new products or recent updates. This is a really good way to build up a strong community behind the site. If you want constantly to check your social SEO metrics SEOAuditor again will provide you with the number of Facebook likes, Tweets and Google+ shares of a particular URL.
Posted by peternikolow
5:55 PM |
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Five SEO tips for improving your Organic Ranking
1. Identify Target Keywords
Conduct keyword research using tools such as Google AdWords Keyword Planner, WordStream or Wordtracker to determine which keywords are most relevant to your target audience. Including keywords that are meaningful to your target audience is fundamental to optimizing your visibility in search engine results.
2. Perfect Your On-Page Optimization
Once you’ve identified your target keywords, ensure that they are included, whenever possible, throughout each of your site’s pages – particularly, in the URLs, title tag, body text, meta description, header tags and image ALT attributes. Using an on-page grading plugin, such as WordPress SEO by Yoast, HubSpot’s Marketing Grader or Moz On-Page Grader, is a great way to see how your on-page optimization stacks up. Then, you can adjust your site’s pages accordingly to further improve your ranking.
3. Develop a Content Strategy
Search engines favor websites that are regularly updated with fresh, high-quality content. One way to do this is by ensuring your website contains a blog. Develop content that provides meaningful value to your end user, and then promote the content via social media. This will help drive more traffic back to your website.
4. Attract Quality Links
Another way to optimize your website is by attracting high-quality links through methods such as guest blogging, creation of useful or interesting content, infographic distribution or promotion of an event. Focus on the quality, rather than quantity, of links you’re attracting from sites that are relevant to your business or industry.
5. Monitor Your Site’s Performance
Once you’ve optimized your site for improved search engine ranking, you’ll need to continuously monitor your site’s performance using an analytics tool, such as Google Analytics, to determine which keywords and traffic sources are producing the most conversions. This data will help identify the best keywords to target and which keywords aren’t generating results. You can also utilize this free website auditing tool to help increase conversions on your website and generate more sales leads.
Article source: roopco
11:19 AM |
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Top Blogging SEO Tips
Focus on Long-Tail Keywords – Not Generic Ones.
When writing content for your blog or corporate site, it is very important not to jam a ton of keywords into a single blog post. Instead, focus on 1-2 keywords for each ariticle. It’s best to limit your amount of keywords to this number because 1) search engines like google and bing will actually penalize your post if it looks like you are jamming tons of keywords, and 2) it will keep you focused on a goal for your article or post. Of course more than one keyword may appear in your post; but the overall goal of the post should be focused enough to allow you to spend more time optimizing for just one or two targeted keywords.
Long-tail keywords may also be more efficient to use since your website visitors searching long-tail terms will often be more qualified then users searching for a generic term.
a) Page Title
The title of your blog post should for sure include your keywords, but try to keep your long-tail keyword under 80 characters. The title of your article will be a search engine’s and reader’s first step in determining how relevant and important your content is, so including a keyword here is imperative.
b) Body
Mention your keywords at a normal pace throughout your post — don’t jam it in as many times as you possible can. Search engines like google will penalize any post they believe is using keyword mentions too many times for a particular keyword, so this requires close attention in your writing process.
c) URL
Search engines also look at your URL to figure out what your post is about. Your URL should reflect your title and content, so make sure the keywords you use are relevant to the article. If you have to trim your article URL down, make sure you keep your keywords in it.
d) Meta Description
Later in this blog article, we will get deeper into explaining meta descriptions. Your meta description is there to give search engines and your website users information about your blog post’s content. So be sure to use your long-tail term clearly here so Google and your website audience are well aware of the post’s content, but also keep in mind that how engaging the content matters for your conversion rates.
Include Meta Optimizations.
Meta optimization is not limited just to meta descriptions. Your page meta description is the additional text that appears on the search results that lets the user know what the link is all about.
meta-description
The meta description is important because it gives your readers information they need to decide whether or not your content is what they are looking for.
Your meta description should include the long-tail keyword you are trying to rank on google for, because if you are doing blogging right, it’s representative of the contents of your article.
Optimize your Images.
Your blog posts should not only contain text for SEO targeting – you should also have images that help explain your page content. Search engines don’t just look for images they look for images with alt text embedded in them.
You can figure out an image’s alt text by placing your cursor over an image and a small box will appear that describes your image
Don’t use too many Headings.
Headings can help organize your blog content but you can overuse them and then they can actually be harmful to your rankings. If you have too many similar headings you will be penalized by search engines for having duplicate content.
Use URL structures that help your visitors.
The URL structure of your website should make it very simple for your visitors to understand the structure of your site and what content they are trying to find. Search engines love URL structures that make it simple for them and your website users to understand the content of that page.
For exmaple: “forcefive.ca/blog/ottawa-seo-tips-for-website-owners” makes much more sense then “forcefive.ca/blog?=askjfnejnferiuf87yr4r”
Author: Ryan Grassie
Source: forcefive.ca
10:55 AM |
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