Showing posts with label optimization. Show all posts
Showing posts with label optimization. Show all posts

3 Simple SEO Tips For People Managing Their Own Websites

Do you manage your own website? If so, working on managing your own SEO can be very time consuming. This is not to say that it can’t be done, but sometimes SEO gets tossed to the side with other things going on in your business. To help you, I have 3 simple SEO tips that will help your efforts to stand out online.

1. Meta Tags

Meta tags are the words that you see at the top of the tab when you open up a page. They are usually the keywords that directly reflect what your business is about, and sometimes what city you are based in. This can also include the Meta Tag Description. Meta Tag Description is a short one or two sentence description that you can add into your website header. I also try to use one or two of the most searched keywords in this description to help with SEO. If you use WordPress, most themes come with preset areas for these descriptions.

SEO Experts Mumbai, Digital Marketing Consultant India - Vivek More

2. Keyword Density

Now that you have these 4 or 5 amazing keywords that you have used in your Meta Tags, you should also be using them on your home page content.  I know some of the keywords can sound sort of funny in regular everyday talk, but it really is important for you to add one or two of the keywords into your home page content for SEO purposes.

3. Copyscape

Now that you have updated your meta tags, meta description, and added keywords to your website, time to check out Copyscape. Every month or so, put your website in to the search box and see if anyone has copied your content. Or, in worst case scenario you have copied someone else’s content. This is a great tool to keep in your back pocket to ensure that someone else isn’t using what you have created.

SEO efforts do not always mean having to pay someone to do it for you. You can get your hands dirty with these three simple steps to get started. If you see your efforts paying off, and you feel that you are spending too much time on SEO, then hire out to get help.

What simple tips do you have for SEO newbies? There is so much to learn about SEO, we could be passing tips and tricks for years!

Article Source:

Article Author: Laurie Thompson

Looking Ahead to the SEO Challenges of 2014 

2013 has been a tumultuous year for content marketers and SEO whizzes. The expansion of Penguin and Panda coupled with the launch of Hummingbird has shaken up much of the conventional wisdom regarding SEO marketing and shattered many of the shortcuts and tricks used in years past. With 2014 right around the corner, take a moment to assess the previous year’s efforts and reflect on what changes may still be in the works:

Mobile Technology vs. Massive Content

Google’s constant SEO updates do more than toy with SEO marketers. Ultimately, Google wants to provide the best return link for a user’s question. This goal means that more detailed data reaches the upper echelons of search engine returns. A study done by QuickSprout founder Neil Patel found that copy that ran around 2,000 words consistently landed on the first page of search results and, anecdotally, longer copy generated better leads and more response.

In many ways, the emerging importance of mobile content runs contrary to quality, in-depth content production. Mobile users need short, snappy content that can easily be navigated on a small screen. While full blown recreation of content into smaller bites for mobile users seems time consuming and like unnecessary work, bridging the gap between emerging technology and full screen marketing is a challenge marketers will face in the coming year. SEO marketers in 2014 will need to balance the importance of in-depth content with the short attention span and small screen size of mobile users.

Embrace Google+

While Google has chosen not to disclose the exact system for ranking webpages, the importance of Google+ and Google Authorship became ever more obvious in 2013. The unique URL provided to content published on Google+ creates more backlinks to work with, and the respectability of Google Authorship increases the amount of clicks produced from a search.

Climb of Visual Media

The way Internet users are gathering and sharing information has shifted slightly in the past few years. No longer is straight content enough; instead, sites like Pinterest and Instagram deal in visual content. While this, at first, seems outside the realm of content production, marketers need to continue developing links between content and pictorials.

Topic over Keyword

Hummingbird’s release also coincided with Google’s switch to a 100 percent secure search. SEO marketers who hadn’t responded to the increasing return of “keywords (not provided)” seemed blind-sided as a longer start date was expected. Still, the launch of Hummingbird fully switched all successful SEO marketers into thinking about organic keywords and informative topics rather than trying to punch a keyword into an article 20 times.

In this new year, this switch will only become more prevalent and important. No longer will information-scarce but keyword-rich content be highly regarded. Instead, marketers will need to provide quality content that fully explores the topic without a focus on a specific word.

Guest Blogging Still Rules

Guest blogging has grown from a sometimes hobby of niche blogs to a verified SEO marketing strategy. Despite the time and effort it takes to form relationships and seek out willing participants, guest blogging will continue to grow in 2014. The importance of links for rankings and the positive results seen from expanding an audience makes guest blogging the most straightforward route to search engine success.

While the catch up game has been extensive in 2013, SEO marketers in 2014 can at least rest assured that all search engine updates are moving in a specific, easily defined direction. While past years have required marketers to relearn the game, 2014 should be a year of gentle transitions to get content more in line with the ultimate goal of providing quality information to specific user questions.

Article from: sitepronews
SEO Experts Mumbai, India, Social Media Marketing, Search Engine Optimization - Vivek More

SEO and Comment Spam: A Cautionary Tale

If you’re SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. That's what happened after Adam Singer received this comment at his Future Buzz blog:

"Small businesses should focus more on the quality of their marketing campaigns because consumers are, indeed, conducting more research now than ever before. [Company] has tools that can help you monitor your results and offers insight on your campaign success! Here is a link to some of the [products] from [company]." [Editor's note: We've redacted the company and product names; Singer did not.]

Singer wasn't pleased. "It is inappropriate of you to leave a comment like this when the discussion section is respected by everyone else who contribute thoughtful, valuable comments and not simply try to push their wares," he noted. "You are trying to take but not give."

He approved the comment to make his point, and—hoping to begin a positive conversation—sent a snarky-but-friendly tweet to the offending company. "Thanks … for link spamming my blog comments. You'll provide a great example of what not to do for readers tomorrow."

The company's social media manager sent Singer a conciliatory email about "working to find the right balance between authentic social media engagement and SEO best practices."

It soon became clear, however, that the company was using a "shady" SEO vendor that operated independently of its in-house social media team. "Their separate digital teams clearly have no idea what anyone is doing," says Singer. "Except the Web, of course, sees it all."

The Po!nt: Engage with caution. No matter who makes your SEO decisions, or why they're made, social media

SEO Experts Mumbai, India, Freelance Social Media Optimization, PPC

Duplicate Content Filter: What it is and how it works

Duplicate Content has become a huge topic of discussion lately, thanks to the new filters that search engines have implemented. This article will help you understand why you might be caught in the filter, and ways to avoid it. We'll also show you how you can determine if your pages have duplicate content, and what to do to fix it.

Search engine spam is any deceitful attempts to deliberately trick the search engine into returning inappropriate, redundant, or poor-quality search results. Many times this behavior is seen in pages that are exact replicas of other pages which are created to receive better results in the search engine. Many people assume that creating multiple or similar copies of the same page will either increase their chances of getting listed in search engines or help them get multiple listings, due to the presence of more keywords.

In order to make a search more relevant to a user, search engines use a filter that removes the duplicate content pages from the search results, and the spam along with it. Unfortunately, good, hardworking webmasters have fallen prey to the filters imposed by the search engines that remove duplicate content. It is those webmasters who unknowingly spam the search engines, when there are some things they can do to avoid being filtered out. In order for you to truly understand the concepts you can implement to avoid the duplicate content filter, you need to know how this filter works.

First, we must understand that the term "duplicate content penalty" is actually a misnomer. When we refer to penalties in search engine rankings, we are actually talking about points that are deducted from a page in order to come to an overall relevancy score. But in reality, duplicate content pages are not penalized. Rather they are simply filtered, the way you would use a sieve to remove unwanted particles. Sometimes, "good particles" are accidentally filtered out.

Knowing the difference between the filter and the penalty, you can now understand how a search engine determines what duplicate content is. There are basically four types of duplicate content that are filtered out:

1. Websites with Identical Pages - These pages are considered duplicate, as well as websites that are identical to another website on the Internet are also considered to be spam. Affiliate sites with the same look and feel which contain identical content, for example, are especially vulnerable to a duplicate content filter. Another example would be a website with doorway pages. Many times, these doorways are skewed versions of landing pages. However, these landing pages are identical to other landing pages. Generally, doorway pages are intended to be used to spam the search engines in order to manipulate search engine results.

2. Scraped Content - Scraped content is taking content from a web site and repackaging it to make it look different, but in essence it is nothing more than a duplicate page. With the popularity of blogs on the internet and the syndication of those blogs, scraping is becoming more of a problem for search engines.

3. E-Commerce Product Descriptions - Many eCommerce sites out there use the manufacturer's descriptions for the products, which hundreds or thousands of other eCommerce stores in the same competitive markets are using too. This duplicate content, while harder to spot, is still considered spam.

4. Distribution of Articles - If you publish an article, and it gets copied and put all over the Internet, this is good, right? Not necessarily for all the sites that feature the same article. This type of duplicate content can be tricky, because even though Yahoo and MSN determine the source of the original article and deems it most relevant in search results, other search engines like Google may not, according to some experts.

So, how does a search engine's duplicate content filter work? Essentially, when a search engine robot crawls a website, it reads the pages, and stores the information in its database. Then, it compares its findings to other information it has in its database. Depending upon a few factors, such as the overall relevancy score of a website, it then determines which are duplicate content, and then filters out the pages or the websites that qualify as spam. Unfortunately, if your pages are not spam, but have enough similar content, they may still be regarded as spam.

There are several things you can do to avoid the duplicate content filter. First, you must be able to check your pages for duplicate content. Using our Similar Page Checker, you will be able to determine similarity between two pages and make them as unique as possible. By entering the URLs of two pages, this tool will compare those pages, and point out how they are similar so that you can make them unique.

Since you need to know which sites might have copied your site or pages, you will need some help. We recommend using a tool that searches for copies of your page on the Internet: Here, you can put in your web page URL to find replicas of your page on the Internet. This can help you create unique content, or even address the issue of someone "borrowing" your content without your permission.

Let's look at the issue regarding some search engines possibly not considering the source of the original content from distributed articles. Remember, some search engines, like Google, use link popularity to determine the most relevant results. Continue to build your link popularity, while using tools like to find how many other sites have the same article, and if allowed by the author, you may be able to alter the article as to make the content unique.

If you use distributed articles for your content, consider how relevant the article is to your overall web page and then to the site as a whole. Sometimes, simply adding your own commentary to the articles can be enough to avoid the duplicate content filter; the Similar Page Checker could help you make your content unique. Further, the more relevant articles you can add to compliment the first article, the better. Search engines look at the entire web page and its relationship to the whole site, so as long as you aren't exactly copying someone's pages, you should be fine.

If you have an eCommerce site, you should write original descriptions for your products. This can be hard to do if you have many products, but it really is necessary if you wish to avoid the duplicate content filter. Here's another example why using the Similar Page Checker is a great idea. It can tell you how you can change your descriptions so as to have unique and original content for your site. This also works well for scraped content also. Many scraped content sites offer news. With the Similar Page Checker, you can easily determine where the news content is similar, and then change it to make it unique.

Do not rely on an affiliate site which is identical to other sites or create identical doorway pages. These types of behaviors are not only filtered out immediately as spam, but there is generally no comparison of the page to the site as a whole if another site or page is found as duplicate, and get your entire site in trouble.

The duplicate content filter is sometimes hard on sites that don't intend to spam the search engines. But it is ultimately up to you to help the search engines determine that your site is as unique as possible. By using the tools in this article to eliminate as much duplicate content as you can, you'll help keep your site original and fresh.
SEO Experts in Mumbai, SMO Expert, Social Media Marketing, SEO Experts India

Choosing a SEO Company...

After you have been dealing for some time with SEO on your own, you discover that no matter how hard you try, your site does not rank well or that your site ranks well but optimizing it for search engines takes all your time and all your other tasks lag behind. If this is the case with you, maybe it is better to consider hiring a SEO company to do the work for you. With so many
SEO companies out there, you can't complain that you have no choice. Or is it just the opposite – so many companies but few reliable?

It is stretching the truth to say that there are no reliable SEO companies. Yes, there might be many scam SEO companies but if you know what to look for when selecting a SEO company, the risk of hiring fraudsters is reduced. It is much better if you yourself have a substantial knowledge of SEO and can easily decide if they promise you the starts in the sky or their goals are realistic but even if you are not quite familiar with SEO practices, here is a list with some points to watch for when choosing a SEO company:

Do they promise to guarantee #1 ranking? If they do, you have a serious reason to doubt their competencies. As the Google SEO selection tips say, no one can guarantee a #1 ranking in Google. This is true even for not so competitive words.

Get recommendation from friends, business partners, etc. Word of mouth is very important for the credibility of a company.

Ask in forums. There are many reputable Web master forums, so if you can't find somebody who can recommend you a SEO company right away, consider asking in Web master forums. However, beware that not all forum posters are honest people, so take their opinion (no matter if positive or negative) with a grain of salt. Forums are not such a reliable source of information as in-person contact.

Google the company name. If the company is a known fraudster, chances are that you will find a lot of information about it on the Web. However, lack of negative publicity does not mean automatically that the company is great, nor do some subjective negative opinions mean that the company is a scammer.

Ask for examples of sites they have optimized. Happy customers are the best form of promotion, so feel free to ask your potential SEO company about sites they have optimized and references from clients. If you get a rejection because of confidentiality reasons, this must ring a bell about the credibility of the SEO company - former customers are not supposed to be a secret.

Check the PR of their own site. If they can't optimize their site well enough to get a good PR (over 4-5), they are not worth hiring.

Ask them what keywords their site ranks for. Similarly to the page rank factor, if they don't rank well for the keywords of their choice, they are hardly as professional as they are pretending to be.

Do they use automated submissions? If they do, stay away from them. Automated submissions can get you banned from search engines.

Do they use any black hat SEO tricks? You need to know in advance what black hat SEO is in order to judge them, so getting familiar with the most important black hat SEO tricks is worth before you go and start cross-examining them.

Where do they collect backlinks from? Backlinks are very, very important for SEO success but if they come from link farms and other similar sites, this can cause a lot of trouble. So, make sure the SEO firm collects links from reputable sites only.

Get some personal impressions, if possible. Gut instinct and impressions from meetings are also a way to judge a company, though sometimes it is not difficult to get mislead, so use this approach with caution.

High price does not guarantee high quality. If you are eager to pay more, this does not mean that you will get more. Just because a firm costs more DOES NOT make them better SEO's. There are many reasons for high prices and high quality is only one of them. For instance, the company might work inefficiently and this is the reason for their ridiculously

high costs, not the quality of their work.

Cheap is more expensive. This is also true. If you think you can pay peanuts for a professional SEO campaign, then you need to think again. Professional SEO companies offer realistic prices.

Use tricky questions. Using tricky questions is a double-edged sword, especially if you are not an expert. But there are several easy questions that can help you.

For instance, you might ask them how many search engines they will automatically submit your site to. If they are scammers, they will try to impress you with big numbers. But in this case, the best answer would be "no automatic submissions".

Another tricky question is to ask them if they will place in you top 10 for some competitive keywords of your choice. The trap here is that it is them, not you, who chooses the words that are best for your site. It is not that probable that they will choose exactly the same words as you suggest, so if they tell you that you just give them the words and they push you to the top, tell them “Goodbye”.

Do they offer subscription services? SEO is a constant process and if you want to rank well and keep on like that, efforts are necessary all the time. Because of this, it is better to select a company that includes post-optimization maintenance, than get a company that pushes your site to the top and then leaves you in the wild on your own.

SEO Experts in Mumbai, SEO Guy, SMO Experts in Mumbai- India, SMO King in India

32 Ways to Use Facebook for Business Marketing

Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.

32 ways to use Facebook in your business.

Manage Your Profile

  1. Fill out your profile completely to earn trust.
  2. Establish a business account if you don’t already have one.
  3. Stay out of trouble by reading the Facebook rules regarding business accounts.
  4. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile. (Although you should be careful before integrating your Twitter feed into your Faceboook profile, as a stream of tweets can seem overwhelming to your contacts.)
  5. Keep any personal parts of your profile private through Settings.
  6. Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.
  7. Post a professional or business casual photos of yourself to reinforce your brand.
  8. Limit business contacts’ access to personal photos.
  9. Post your newsletter subscription information and archives somewhere in your profile.

Connect and share with others

  1. Obtain a Facebook vanity URL so that people can find you easily.
  2. Add your Facebok URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.
  3. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
  4. Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility.
  5. Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook.
  6. Before traveling, check contacts locations so you can meet with those in the city where you’re heading.
  7. Research prospects before meeting or contacting them.
  8. Upload your contacts from your email client to find more connections.
  9. Use Find Friends for suggestions of other people you may know to expand your network even further.
  10. Look for mutual contacts on your contacts’ friends lists.
  11. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
  12. Market your products by posting discounts and package deals.
  13. Share survey or research data to gain credibility.
  14. Use Facebook Connect to add social networking features to your web site.
  15. Suggest Friends to clients and colleagues — by helping them, you establish trust.
  16. Buy Facebook ads to target your exact audience.
  17. Read up on Facebook Beacon to see if it might be useful for you.

Use Network, Group and Fan Pages

  1. Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice.
  2. Add basic information to the group or fan page such as links to company site, newsletter subscription information and newsletter archives.
  3. Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present.
  4. Update your group or fan page on a regular basis with helpful information and answers to questions.
  5. Join network, industry and alumni groups related to your business.
  6. Use search to find groups and fan pages related to your business by industry, location and career.