10 crucial SEO tips for ecommerce stores

 10 crucial SEO tips for ecommerce stores


1. Don’t Rely Only on Pay Per Click (But Also Don't Forget it)

While many ecommerce sites fall back on a pay per click (PPC) strategy to create visibility for their store, the truth is that PPC costs continue to go up and once you stop paying for placement, your online presence disappears.
Also, some customers have an inherent distrust of sponsored links, banners, and other online ads. Ecommerce stores cannot solely rely on a PPC strategy and need to also implement organic SEO practices to help with their online visibility.

That said, recent Google research shows that when some web sites stopped using AdWords, 89% of the paid clicks did not shift over to organic, SEO clicks. So make sure you do use pay per click in addition to SEO.

2. Avoid Duplicate Content

Duplicate content is the enemy for search engines. However, since many ecommerce stores have a large amount of duplicate content as a result of product descriptions and lists, ecommerce sites tend to get penalized by search engines.
Therefore, online store owners need to assess their website and look for ways to reduce the amount of redundant and duplicate content that is present on their website. Careful usage of the rel="canonical" tag can help avoid these problems as well.

Shopify themes can automatically insert the rel="canonical" tag on all pages using one line of code. Learn how to use canonical URLs with Shopify.

3. Have a Content Strategy

Consistently adding unique and high quality content on a regular basis to your ecommerce site will not only add additional value for users, it will also help with your search engine ranking. Consider using your and add content that's related to the products and services that you sell.

All Shopify stores automatically include a fully functioning blogging platform that you can use to publish such content.

4. Don’t use the Manufacturer Product Descriptions

Building your product database can be a time consuming process, and in an attempt to save time, many online store owners simply copy and paste the manufacturer’s product descriptions onto their website.

This is an SEO no-no! Always re-write every single product description to ensure that it is unique and search engine friendly. Remember to use several words that people are most likely to search for.

5. Optimize Product Images

Image search has become a very popular function that internet users are increasingly using to find products online. Therefore, ecommerce websites need to add related keywords into the ALT tags of every image on their website. Here's a blog post on how to setup ALT tags on Shopify.

For optimal effect, make sure that every keyword used for an image is directly relevant and avoid stuffing keywords into the alt tags.

6. Have Unique Meta Descriptions for Every Webpage

When it comes to onsite optimization, many ecommerce stores think that it's enough to use the same meta descriptions for each page. However, this is another SEO faux-pas! The meta description should be written for humans with the goal of helping your store get clicked once it shows up in search engines.

Shopify themes can automatically generate meta descriptions for each page. Click here to learn more.

7. Include Product Reviews

Since unique content is extremely important when it comes to SEO, having a field for users to add their product reviews is a great passive way to generate unique content for your ecommerce store.

The Shopify App Store includes several great product review apps for your store. 

8. Link to your Products from the Home Page

A common error made by many ecommerce sites is burying their product pages deep within their link structure. This will not only make it more difficult for users to find products, it will also impact the product pages PageRank score, making those pages less likely to appear high in search.

Having product content only a link away from your home page will make them easier for both the search engines as well as your customers.

9. Optimize the Anchor Text

Adding keywords to the internal links on your website will help to enhance your stores visibility in search engines. Rather than using the typical “click here” link, link from text that includes the keywords the page you are linking to is trying to rank for. For example, instead of writing "click here to visit Shopify, the best ecommerce platform," write "visit Shopify, the best ecommerce platform."

Also, consider adding keyword rich links within the product descriptions to link to other similar products on your website.

10. Organize your Online Store for SEO

The way that you structure your store will impact its visibility. Consider structuring your e-commerce store so that it includes a number of landing pages. These pages can be specific to a brand or product type. Doing this gives you the opportunity to optimize for multiple pages and keyword groups, which will increase your site's visibility in search.

Shopify includes content management (CMS) functionality, such as the ability for you to create such pages. 


Article source:  Shopify - By Mark Hayes

 Best SEO Experts in Mumbai
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5 Easy, Unique and Inexpensive Marketing Ideas for a Small Business
Coming up with unique and innovative marking ideas for your small business can be a daunting task. Fortunately, there are a number of great options available for marketing your small business with even the smallest budget. One of the most important things you can invest in to help your business skyrocket, is time. Sometimes it’s the basics that are the most effective and when you invest the time, these five basic tips will be beneficial in successfully marketing your small business.



Social Networking

Social networking sites such as Facebook, LinkedIn and Twitter are not only free to use, but they can help you reach thousands of potential customers. People tend to participate and become interested in a new brand, if they know there is a live person behind the brand. Personally write newsletters and address the individual in all of your correspondence. Provide expert advice, listen to what is being said by the customer on your social networking sites and address their concerns, questions and praise.

Google Rankings
 
The majority of businesses understand the importance of getting in the top Google rankings. One of the easiest ways to complete this task is through consistent and quality content. Write content that provides interesting and relevant information. Use keywords and links that are relevant to the content. Add shareable links to all of your social networking sites, which will drive traffic to your site as well as improve your Google rankings.

Giveaways
 
People love to get free things, but they also love to see others get free things. Creating a contest or a giveaway is a great way to get people talking about your business. Not only do people love to win stuff, but they also love to give to the needy, so consider organizing a charity giveaway. Advertise an event on your website and social networking sites and encourage customers to participate. You could host an auction where a percentage of the sales go to the chosen charity or pick a week where a percentage of all sales go to a charity.


Mobile Advertising

Mobile devices are quickly becoming the most popular sources of web traffic. Make sure your website is designed to be “mobile friendly” and take advantage of free advertising by texting a coupon or send a text offering a discount to the first 50 people who respond to your text.

Visual Marketing

People love to visually see what it is your marketing. Create a video to post on the internet and make it informative. In other words, do not simply post a video of your products, talk to your customers, provide them with valuable information, encourage comments and questions. Making a quality video that provides just enough information about why a product is necessary or a “how to” video, is a great way to encourage customers to your website to learn more.

A call to action is perhaps one of the most important aspects in marketing your small business. A call to action is a brief section at the end of your correspondence that encourages the reader or viewer to visit the website. Offering incentives will help encourage your audience to participate in your offer. Incentives such as “sign up for our newsletter and get 5 free tips on XXC or the more you share the more chances you have to win…” Think of incentives in a call to action as the final chance to entice traffic to your site.

Contact best SEO Experts in Mumbai - India

Article Source: SEOIOS

 Author: Rain
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Effective SEO Tips For 2014

Effective SEO Tips For 2014

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Nowadays, you will hear about some words: search engine optimization that is abbreviated as SEO when you start doing online business. Do you wonder what SEO is? How it affects your online business?

SEO is the process that can help your website to increase visibility with search results in nature or random search engine. SEO impacts to your website’s position and helps your customers to find your page easily. SEO is a marketing campaign on the internet in order to promote your services and products which your company provides. If you have good techniques: various keywords, good backlinks your website will be increased reputation in awareness of customers.

However, algorithm always changes and it requires complicated flexibility of SEO. Your keywords were effective last year but it does not mean that those will be suitable to your website this year. As  a result of this, you must update systems of keywords, backlinks, methods of SEO frequently.

Effective SEO Tips For 2014

There are some effective SEO tips 2014 that you can reference below:

Go Responsive: Mobile devices play an important role in ordinary life as well as business; most of traffics of the website are coming from handset, mobile interface always attracts to customers easily. Besides, a design of page has to run on popular mobile platforms smoothly like: iOS, Android, Windows Phone. That is the way to approach to your target customers quickly and effectively.

Content Quality: It is said that: “Content is King”, it proves that content has an important position of SEO process, so how is good content for your website?
  • Friendly, clear and detailed contents to users.
  • Various systems of keywords, you should not use just a keyword many times.
  • There are impressive illustrations and they describe your articles clearly.
  • The content provides much knowledge of services or products that users are interested in.
  • For quality content you can hire a dedicated content writer.
  • You have to update the requirements of customers frequently so that you can create suitable contents.
If  your content is not high quality, customers will ignore your page quickly and it makes your website lose your target customers even potential customers.

Say No to Flash: Before, pictures with flash always makes images sparkling and vivid but it’s not effective anymore at the present. Users navigate to the truth, clarification because it helps them to imagine products and services clearly. Flashy photos make your website less professional and your page will load slowly, users tend to search websites that have real photos, the load speed of website fast and clear content.

Optimize User Experience: The website is a place that you can show your services and products to your whole customers, it helps customers to save time and money so user experience is very important to SEO activities. Your website will attract to users if web design is simple, content is detailed and pictures are clarified; but your users will ignore your web if there are a lot of difficulties to their experience. User experience optimization is one of the most effective SEO tips 2014.

Search Engine Optimization is changeable processes, it requires you to update your website frequently so that you can upgrade your page rank and your competitive position, we strongly believe some effective SEO tips 2014 above that can help you to have suitable methods for your website.

 For more information call the Best SEO Experts in Mumbai - India - Vivek More
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SEO Optimization Quick Tips and Resources

SEO Optimization Quick Tips and Resources

Best SEO Experts Mumbai India - VickeemoreIf you don’t know the basics, read Google’s SEO Starter Guide first.

External link (anchor) text is the most important factor…In my experience, external link text matters way more than anything else.  That is, the actual words in the links back to your sites and pages.

If you get link text right, link back sites’ pagerank matter way less. Usual SEO advice is to contentrate on link backs from high pagerank sources…However, higher pagerank links are much harder to get than lower pagerank links.  And what is often missed is that if you can get even a few lower pageank sites to link back to you using the key phrases you want to rank for, you can rank highly on those search terms even with little or no high pagerank link backs.

Widgets are great strategies…they help you get link-backs from a variety of sites, often on their front pages and often on multiple pages within the sites…it doesn’t matter if they are all low pagerank sites because you can control the link text…If you do a widget, don’t forget you need that static link in it.  That is, it can’t all be JavaScript.

Don’t guess search term volume. Use Google’s Keyword & Trends tools.

Select terms that convert… Ideally, don’t guess here either…

Don’t bother if you can’t get in the top 10…A good thing to do is to add one more word to the general term, so if you end up ranking well for the specific term you are helping your rankings for the more general one as well. Then if it turns out the specific one was easy (you quickly become #1), you’ve already gone part way on the general one.

Don’t pay any for any general SEO service…Note I’m not saying don’t pay anyone for SEO, because if you need basic help, a consult from someone in the know might be helpful to, for example, tell you how to re-layout your site and to explain this post to you :).

Beware of nofollow links. Nofollow links are links with a special attribute that tell search engines to ignore them.  To check a link, view the source of that page in your Web browser and look for rel=nofollow in it… Don’t waste your time submitting comments and editing Wikipedia articles with your links because it won’t help you.

Don’t waste your time with Google Sitemaps...

Don’t ignore the long-tail…First, make sure you have a static site… Second, look at all the content you can produce or have produced.  Can you combine it in interesting ways that people would find useful?  For example, at Duck Duck Go we have category pages.

Make as flat a site hierarchy as possible. Pagerank seems to flow logarithmicly from a homepage to its internal pages.  So if you have pages you want ranked highly, either you need links back to them directly or have them linked directly from your homepage…

Use directories instead of subdomains. For example, domain/blog instead of blog.domain.

Less is more. Ranking is distributed across your site, so less pages, less links on them, and less text on them will concentrate your ranking potential on what is left.

Don’t do anything black hat. You will get caught, you will not pass go, etc.
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3 Simple SEO Tips For People Managing Their Own Websites

3 Simple SEO Tips For People Managing Their Own Websites

Do you manage your own website? If so, working on managing your own SEO can be very time consuming. This is not to say that it can’t be done, but sometimes SEO gets tossed to the side with other things going on in your business. To help you, I have 3 simple SEO tips that will help your efforts to stand out online.

1. Meta Tags

Meta tags are the words that you see at the top of the tab when you open up a page. They are usually the keywords that directly reflect what your business is about, and sometimes what city you are based in. This can also include the Meta Tag Description. Meta Tag Description is a short one or two sentence description that you can add into your website header. I also try to use one or two of the most searched keywords in this description to help with SEO. If you use WordPress, most themes come with preset areas for these descriptions.

SEO Experts Mumbai, Digital Marketing Consultant India - Vivek More

2. Keyword Density

Now that you have these 4 or 5 amazing keywords that you have used in your Meta Tags, you should also be using them on your home page content.  I know some of the keywords can sound sort of funny in regular everyday talk, but it really is important for you to add one or two of the keywords into your home page content for SEO purposes.

3. Copyscape

Now that you have updated your meta tags, meta description, and added keywords to your website, time to check out Copyscape. Every month or so, put your website in to the search box and see if anyone has copied your content. Or, in worst case scenario you have copied someone else’s content. This is a great tool to keep in your back pocket to ensure that someone else isn’t using what you have created.

SEO efforts do not always mean having to pay someone to do it for you. You can get your hands dirty with these three simple steps to get started. If you see your efforts paying off, and you feel that you are spending too much time on SEO, then hire out to get help.

What simple tips do you have for SEO newbies? There is so much to learn about SEO, we could be passing tips and tricks for years!



Article Source: www.steamfeed.com/3-simple-seo-tips-people-managing-websites/

Article Author: Laurie Thompson
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Tactics used by B2B Content Marketers

Tactics used by B2B Content Marketers


Tactics used by B2B Content Marketers
Tactics used by B2B Content Marketers

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Looking Ahead to the SEO Challenges of 2014

Looking Ahead to the SEO Challenges of 2014 


2013 has been a tumultuous year for content marketers and SEO whizzes. The expansion of Penguin and Panda coupled with the launch of Hummingbird has shaken up much of the conventional wisdom regarding SEO marketing and shattered many of the shortcuts and tricks used in years past. With 2014 right around the corner, take a moment to assess the previous year’s efforts and reflect on what changes may still be in the works:

Mobile Technology vs. Massive Content

Google’s constant SEO updates do more than toy with SEO marketers. Ultimately, Google wants to provide the best return link for a user’s question. This goal means that more detailed data reaches the upper echelons of search engine returns. A study done by QuickSprout founder Neil Patel found that copy that ran around 2,000 words consistently landed on the first page of search results and, anecdotally, longer copy generated better leads and more response.

In many ways, the emerging importance of mobile content runs contrary to quality, in-depth content production. Mobile users need short, snappy content that can easily be navigated on a small screen. While full blown recreation of content into smaller bites for mobile users seems time consuming and like unnecessary work, bridging the gap between emerging technology and full screen marketing is a challenge marketers will face in the coming year. SEO marketers in 2014 will need to balance the importance of in-depth content with the short attention span and small screen size of mobile users.




Embrace Google+

While Google has chosen not to disclose the exact system for ranking webpages, the importance of Google+ and Google Authorship became ever more obvious in 2013. The unique URL provided to content published on Google+ creates more backlinks to work with, and the respectability of Google Authorship increases the amount of clicks produced from a search.

Climb of Visual Media

The way Internet users are gathering and sharing information has shifted slightly in the past few years. No longer is straight content enough; instead, sites like Pinterest and Instagram deal in visual content. While this, at first, seems outside the realm of content production, marketers need to continue developing links between content and pictorials.

Topic over Keyword

Hummingbird’s release also coincided with Google’s switch to a 100 percent secure search. SEO marketers who hadn’t responded to the increasing return of “keywords (not provided)” seemed blind-sided as a longer start date was expected. Still, the launch of Hummingbird fully switched all successful SEO marketers into thinking about organic keywords and informative topics rather than trying to punch a keyword into an article 20 times.

In this new year, this switch will only become more prevalent and important. No longer will information-scarce but keyword-rich content be highly regarded. Instead, marketers will need to provide quality content that fully explores the topic without a focus on a specific word.

Guest Blogging Still Rules

Guest blogging has grown from a sometimes hobby of niche blogs to a verified SEO marketing strategy. Despite the time and effort it takes to form relationships and seek out willing participants, guest blogging will continue to grow in 2014. The importance of links for rankings and the positive results seen from expanding an audience makes guest blogging the most straightforward route to search engine success.

While the catch up game has been extensive in 2013, SEO marketers in 2014 can at least rest assured that all search engine updates are moving in a specific, easily defined direction. While past years have required marketers to relearn the game, 2014 should be a year of gentle transitions to get content more in line with the ultimate goal of providing quality information to specific user questions.

Article from: sitepronews
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