4 On-Page SEO Techniques To Help Boost Your Rankings

4 On-Page SEO Techniques To Help Boost Your Rankings

Are you a small online business owner that is looking at improving your rankings on the search engines? If not you should be because the most effecient way to grow your business online is through search engine optimization. There are two ways you will want to optimize your website for the search engines and those are “off-page SEO” and “on-page SEO”. Off-page SEO consists of things like link building, guest blogging, etc. This is very important when trying to rank on the search engines however, for this blog we are going to concentrate on on-site search engine optimization. So what are some onsite SEO techniques you can use to boost your rankings? Well, our Phoenix SEO company came up with 4 techniques that we believe you should concentrate on when you are attempting to optimize your website for SEO.
seo experts in mumbai - Vickeemore

Content 

If you have done any type of SEO before did you really think that something would come before content? Content truly is king when it comes to SEO and it is not going to be losing it’s thrown on top anytime soon. There are certain factors that make up good content and will help you rank better. Your content must be original. If you think that the search engines are going to rank you because you are able to copy content from another website you are crazy. I know it takes time to produce original content for your website but this is a must. You must make sure that you are not allowing someone else to post your content on their website first or the search engines will view it as their content. Make sure that you post the content on your website first. Your content has to be useful and relevant. The search engines are trying to make it so that when somebody searches a keyword only the most relevant websites pull up. Last but not least is the frequency at which you post your content. You can’t write a bunch of content one month and then not post new updated content for a year. This will end up hurting you in the rankings. One way to make sure you continuously update your content is by having a blog on your website.

Page Titles and Descriptions 


When the search engine bots are crawling your page one of the first thing they read is the page titles and descriptions. They do this because they need to know what your website is about. This will help them begin to classify where your website will fall in the rankings and for what keywords. The page titles are what is going to help not only the search engines but also the user know what page they are on and what it is about. That is why each page title must be unique. The description is what a user is going see on the search engines when they find your website so this must be very descriptive.

URL Structure 

This is basic on page optimization and yet there are many websites that miss this. What do I mean when I am talkinga bout URL structure. Well I am talking about the permalinks. You want to setup the permalinks so that they make sense. You don’t want a web link like this www.hireawiz.com/23231/about/1232312312 It should be www.hireawiz.com/about-us for example. How is your content grouped? It should be grouped into categories to help the search engines and users find different pages on your website. Don’t forget your pages sitemap. This is very important.

Internal Linking

Make sure that you are linking pages within your website. This is important because it help the search engine bots crawl your pages more effectively. If done correctly this will tell the search engines which pages on your website are most important and which ones are least important.
These are 4 ways that you can effectively optimize your website for the search engines. Off page SEO is extremely important but it can all go for not if you don’t properly optimize your on page seo.



Article Source: hireawiz.com/blog
10:39 AM | Category: , , , , , | 0 comments

Google Maps Revamps Quality Guidelines For Local Pages

Google Maps Revamps Quality Guidelines For Local Pages

What has changed with the new Google local page quality guidelines?


"Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying:
We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our support team with any specific questions about your account."

There are a couple local SEO experts that have dug through the old guidelines to compare it to the new guidelines. I saved a screen shot of the old guidelines, which you can see over here.
Seo Experts in Mumbai - Vivek More

Mike Blumenthal documented the “obvious changes” including:
  1. Descriptors of any sort are NOT allowed
  2. Categories should be the more specific category and NOT the overarching, general category
  3. Increased name and category consistency amongst multi location chains
  4. Two or more brands at the same location must pick one name
  5. If Different departments are to have their own page they must have unique categories
  6. Practitioner’s pages, in multi location practices should have their name only and not the name of the practice
  7. Solo Practitioners only can use the format of Practice: Practitioner
  8. Virtual Offices are NOT allowed unless staffed.

Google Maps local have always been somewhat of the “wild west” of the search space. So many are asking, despite these guidelines, will Google actually have the man power and resources to actually enforce these rules?

Article Source: seoloversitescollection
11:26 AM | Category: , , , , , , , | 0 comments

6 WordPress Tips and Tricks for SEO

6 WordPress Tips and Tricks for SEO

One of the advantages of having a WordPress blog is that it simplifies many of your tasks, including search engine optimization (SEO). There are many ways to customize WordPress blogs to make them more SEO friendly. Best of all, most of the methods that accomplish this are very simple. What follows are some of the best tips for optimizing your WordPress site for the search engines.
SEO Experts in Mumbai - India - Vickeemore
SEO Experts in Mumbai - India - Vickeemore

Start With Keyword Research

Keyword research is always one of the first steps to take when it comes to SEO. These are the words that you are trying to rank for, so you must choose them carefully. You can use free keyword tools like Wordtracker or the Google Keyword Tool to find out what people in your niche are searching for.

Another effective way to find keywords is even simpler. You simply start typing words into Google search and see what phrases are suggested. These may not always be appropriate, but you can then put these phrases through other keyword tools to see how popular they are.

You should think about keywords right from the start, before you even purchase your domain. The title of your blog should contain your main keywords, and they should also be used in your blog description. Naturally, you also want to focus on them with all of your posts and pages as well.

Use the Right Permalink Structure

This refers to the URL of your blog posts.

The default permalink structure is something like this: www.myblog/123?. This is not helpful for SEO purposes, as there are no keywords in your post’s URL.

You can remedy this by going to your WordPress Settings and clicking on Permalink Structure. There you will find several choices. You can click on the choice for Post Title, or you can click on Custom Structure and put in /%postname% so that your actual post name is included in the URL. For this to be effective, you have to think about the keywords you use in all of your post titles.

Use Plugins for WordPress SEO

There are lots of plugins that can help with WordPress SEO, but a couple are practically mandatory.

Google XML Sitemap

This free plugin will create a sitemap so that Google and other search engines will index your site more quickly and effectively. This plugin notifies the search engines whenever you post to your blog, so it’s working on your behalf all the time.

Check out Google XML Sitemap plugin.

All in One SEO Pack

This is another free plugin that can help a great deal with WordPress SEO. One important function of this plugin is that it automatically makes all of your title tags more SEO friendly. It also generates meta tags automatically and ensures that the search engines don’t penalize your site for duplicate content.

All in One SEO Pack has many features that are customizable. For example, if you have an e-commerce site, you can make sure that all of your products and pages are optimized so people can easily find your products through the search engines.

Optimize Your Images

When you use images in your blog posts, you should make they are as SEO friendly as possible. You can do this by customizing the image title and the Alt-tags. Remember that the search engines don’t notice actual images, only the descriptions that accompany them. On top of that, always name your image’s filename with descriptive keywords.

You can use your chosen keywords when you put in the name of the image and in the Alt-tag. This will make it easier for the search engines to locate all of your images.

Make Sure Your Blog Loads Quickly

Having your blog load quickly is not only important for attracting visitors, it also has SEO value. The search engines will penalize a site that loads too slowly. You will also lose many visitors this way!

Many sites load slowly because they are bogged down with applications, images, plugins and other features that slow them down. You have to find the right balance when setting up your blog. Some plugins are very helpful for SEO, but having too many plugins of any kind ends up slowing down your site. Similarly, images can make your blog appealing but if they are too large they will make your site sluggish.

Use Internal Linking on Your Blog

When you link to other pages and posts in your blog you are adding SEO value to your site. This is also a good way to keep visitors on your site longer (and thus reduce your blog’s bounce rate).

When you write a new blog post, see if there are any older posts that are related to the same topic. If so, put a link to the older post in the new one. This gives the search engines a chance to index your older content as well as the newer!

SEO is Simple With WordPress
The above are just some of the best tips to better optimize your blog with the search engines. WordPress is set up to be as user friendly as possible, and there are many ways you can customize it for SEO purposes.

You shouldn’t get carried away with things like SEO plugins, however. As I mentioned, having too many plugins can slow down your site. A few basic ones, however, can work wonders and save you from having to perform tasks manually.

There are some other common sense tips you should remember as well, such as providing quality content and updating your blog frequently. A blog that is only updated once per month is going to have a hard time ranking no matter what other steps you take!

With persistence, you will find that WordPress provides the ideal environment to create sites that are loved by visitors and search engines alike.


Article Source: Top10Wordpress
Author: Janice
10:55 AM | Category: , , , , , | 0 comments

7 SEO tips and tricks

7 SEO tips and tricks

 1. Internal Link Building

SEO Experts in Mumbai / India, SMO Experts India- Vickeemore
SEO Experts in Mumbai - Vickeemore
Linking new content to old content
When you write content on your website, find relevant articles that you have already published on your site to link to.  As the value of the new post goes up, the value of the link goes up too.  Also, if anyone does copy/republish your content then at least you’ll have at least one link back to your site.

Linking old content to new content

It’s great to link to older articles, but what about linking older articles to your new content?  This is just as important to consider.  You have some older articles that Google has probably already indexed and, if it’s a good article, you will have got links to it.  This means their value has gone up.

You can now link from these older articles to your newer posts.

This gives your new article a little boost and it also helps Google to find it.  As Google is re-indexing your content, it will follow links within your posts.

2. Resolve Errors in Google Webmaster Tools

Imagine if Google crawled your site and, when it found any issues or problems, it told you about them.

“Hey Guys, I’ve just found some problems on your site and if you don’t fix them it will mean that I’m not going to send you as much traffic as I was going to!”

Of course, you don’t get that personal email from Google, but Google does put any errors/problems into Google Webmaster Tools.

3.  Review content that is not ranking

What about content you’ve written recently that is not ranking?

Perhaps you thought that you would get a ton of links and you could rank in Google for a competitive term, but then this didn’t happen.

Well, maybe you could go back and tweak the post to try to rank for different keywords?  Or you could write a guest post on a high-profile site and link to this content?  Or add links from existing content on your website?

4.  Consider Related Keywords

When you write a blog post and try to optimize it for keywords, it’s great when you start to get regular ongoing traffic for those keywords.  But what also normally happens is that you end up getting even more traffic for keywords that are similar to the ones you tried to rank for.

So, it’s important to consider these related keywords in your posts.  I’m not talking about adding keywords for the sake of it, but if Google thinks they are related to your main keyword targets, then consider adding them if they add value to your content.

5.  Leverage tools to help with SEO

There are many tools that can help you with different aspects of the optimization of your content, so you really need to have a small collection of them.  Here are some examples of tools I use on a regular basis.

SEMRush – This shows the terms your competitor is ranking for, what you are ranking for, helps you with keyword research and much more.

Google Keyword Planner – When you want to do keyword research, this is essential to review.  Google will give you an estimate of traffic for the keywords you search for and for associated keywords.

Yoast SEO Plugin –  If you’re on WordPress, you need this plugin.  It’s the best plugin for optimizing your content for Google.  It’s simple to use and very effective.

Opensite Explorer –  It’s important to understand about the proprietary website and web page ranking system implemented by Moz.  Your website is ranked out of 100 using a domain authority ranking and your pages are ranked out of 100 also. This tool shows you this data so that you can consider it when trying to compete against other websites.

Moz Toolbar – When you do a Google search, this toolbar adds the domain and page authority onto each search result.  Consider using two browsers: one for normal searching and one that has Moz toolbar installed. You can use this one when you are doing your SEO work.

Ahrefs – I use this mainly for analyzing the link profiles of our site and our competitors’ sites.

6. Strategic guest posting

If you have a post that is ranking well and getting some traffic, this may be a post that you want to keep topping up with new links.

The new links to the post will help it maintain its standing in Google search results, but you may also push it up the search results if it’s not currently in the number one position.

One way of doing this is through guest posting.  Write an article that is relevant to the content you have, and include a link to the article you want to promote.  This helps drive traffic to the post but it will also help with the ranking of the post.  Because the link is relevant and adds value to the content that you are guest posting about, you’ll generally get away with adding the link!

7. Write long content

Is this really about optimizing content for SEO?  Yes, absolutely.  So, why write long content?

If you can write super high-quality short articles, then write them.  But typically it’s very difficult to provide a lot of value in a short article, so they don’t tend to get many links or shares.  Without these, you won’t have much of a chance of ranking for this content.

I read a recent post from the wonderful Andy Crestodina on the importance of the length of blog posts, tweets, Facebook updates etc.  In his article he presented research on the average content length for search results in the top 10.

Article Source: Razor Social
By Ian Cleary
3:01 PM | Category: , , , , , , , , | 0 comments

7 Tips for Better Social Media Time Management

7 Tips for Better Social Media Time Management

One of the biggest complaints I hear from business owners is that they struggle with social media time management. Managing your social media marketing looks overwhelming, but it doesn’t have to be. Use these tips to keep your time spent on social media under control.

1. Before you launch any kind of marketing campaign, figure out your goal for it. Do you want to increase your visibility? Have people contact you for a consultation? Position yourself as an expert? Decide what you want out of the campaign then tailor your actions to achieve that goal.

2. Know where your people are. Spend your time on the networking sites that your audience is using. It’s tempting to assume that they are on Facebook because everyone is on Facebook, but that may not be the case for your ideal clients. Some business owners find Twitter to be a better fit for their audiences. Your audience may be on LinkedIn. It may take some time up front to find out where your clients are, but it’s worth the effort.

3. Don’t try to be on every network out there. Pick social media networks to fit your goal. Quora, for example, will showcase expertise while LinkedIn presents you as a buttoned-up professional. Pinterest is a good choice if there is a visual component to your work. Focus your time on one or two networks. Remember that you can’t be everywhere at once.

4. Schedule updates in advance whenever possible. Use a tool like Buffer or Hootsuite to schedule your Tweets or status updates. Facebook also allows you to schedule updates in advance. You can post multiple times a day, but you only have to login once a day to look for replies or comments.

5. Create an editorial calendar. Invest the time once a quarter to plan your social media activities. Choose a topic for the month or week and base your activities around that topic. Planning ahead will ensure that your social media time is focused strategically on meeting your goals. This is especially important if you are using content marketing (which you should be doing as an important part of your online marketing strategy and SEO). It will also help you to avoid having to figure out each day what you will post on your Facebook page or what you will tweet about.

6. Set a time limit. It’s amazing how time can disappear when you’re on social media… you may log into your Facebook account with the intent of updating your business Facebook page only to find, 20 minutes later, that you still haven’t done so. If you find yourself getting sucked into social media, reading every tweet and following every link, you may find it helpful to set a limit on your social media time. Decide how much time you have and focus on activities that bring you closer to your goal. Just because you are logged in to a networking site, it doesn’t mean you are doing things to bring you closer to your goals.

7. Use alerts, lists and other tools to stay in the loop. Set up a Google alert so you know when someone talks about you, your business, or a topic of interest to you. (Google alerts is a service that allows you to identify a search query and then receive an email that notifies you when new content is published online about that term.) Twitter allows you to create lists so you can see what the people you are most interested in are saying. Use the interests option on Facebook to watch people and pages that are important to you.

Social media doesn’t have to be draining. Set a goal for your marketing efforts and make sure your activities are targeted toward that goal. Use the tools available to you to optimize the time you spend, and limit your time when necessary.

 Article source: Ccmarketingonline

Author: Carolina 

 SEO Experts in Mumbai - Vickeemore
2:21 PM | Category: , , , , , , | 0 comments

2014 SEO tips for Your Blog through Social Media, that is how social media networks can help increase your SEO

2014 SEO tips for Your Blog through Social Media, that is how social media networks can help increase your SEO


Increase Your Link (Link Building)

Link Building is one of the conditions that Search Engines considers, it checks if other websites across the web sees your website as quality source of information.
Links today are mainly achieved through the development or writing of original, valid and interesting content which are in turn shared across the social platforms like Facebook, Twitter, Google+, Stumble, Digg, Reddit or even YouTube. Shared links on the social platforms helps the search engine understand what website are credible and should be ranked for their keyword phrase. Sharing content on social media will not only increase your traffic from audience on each social channel but from search engines over and over.
For example, a post and link that is share on Facebook and tweeted several times will have a higher visibility in search engines than those that are done only once since many have shared it on their networks.

Increase Your Authority

With the development of Google+, Google’s search engines have become more integrated with the features for growing social network. Google gives the chance to link up an author’s content with their Google+ profile to ensure that their account and bio are linked to the content in search engine results. When a Content is shared, the link to the post should be shared and linked to the author’s Google+ profile
SEO Experts in Mumbai - India - Vivek More

Speed Content Indexation

As earlier discussed briefly in the Link Building, content shared across social media is taken into consideration by search engines as an indication of quality content that should be ranked accordingly. The higher the links of pages to your website, the quicker the search engines index your content in ranking.
 
Increase Social Connections and Followers

With the help and knowledge of Link Building and Content Indexation, your site already got a high and better rank on Search Engines.

When your site is ranked and people click to view the content of your website and they see it is attract and interesting, they will decide to like your Facebook Fan Page and Follow you on twitter for them to get more update from you just because it is ranked high and has quality content.
12:59 PM | Category: , , , , , , , | 0 comments

10 crucial SEO tips for ecommerce stores

 10 crucial SEO tips for ecommerce stores


1. Don’t Rely Only on Pay Per Click (But Also Don't Forget it)

While many ecommerce sites fall back on a pay per click (PPC) strategy to create visibility for their store, the truth is that PPC costs continue to go up and once you stop paying for placement, your online presence disappears.
Also, some customers have an inherent distrust of sponsored links, banners, and other online ads. Ecommerce stores cannot solely rely on a PPC strategy and need to also implement organic SEO practices to help with their online visibility.

That said, recent Google research shows that when some web sites stopped using AdWords, 89% of the paid clicks did not shift over to organic, SEO clicks. So make sure you do use pay per click in addition to SEO.

2. Avoid Duplicate Content

Duplicate content is the enemy for search engines. However, since many ecommerce stores have a large amount of duplicate content as a result of product descriptions and lists, ecommerce sites tend to get penalized by search engines.
Therefore, online store owners need to assess their website and look for ways to reduce the amount of redundant and duplicate content that is present on their website. Careful usage of the rel="canonical" tag can help avoid these problems as well.

Shopify themes can automatically insert the rel="canonical" tag on all pages using one line of code. Learn how to use canonical URLs with Shopify.

3. Have a Content Strategy

Consistently adding unique and high quality content on a regular basis to your ecommerce site will not only add additional value for users, it will also help with your search engine ranking. Consider using your and add content that's related to the products and services that you sell.

All Shopify stores automatically include a fully functioning blogging platform that you can use to publish such content.

4. Don’t use the Manufacturer Product Descriptions

Building your product database can be a time consuming process, and in an attempt to save time, many online store owners simply copy and paste the manufacturer’s product descriptions onto their website.

This is an SEO no-no! Always re-write every single product description to ensure that it is unique and search engine friendly. Remember to use several words that people are most likely to search for.

5. Optimize Product Images

Image search has become a very popular function that internet users are increasingly using to find products online. Therefore, ecommerce websites need to add related keywords into the ALT tags of every image on their website. Here's a blog post on how to setup ALT tags on Shopify.

For optimal effect, make sure that every keyword used for an image is directly relevant and avoid stuffing keywords into the alt tags.

6. Have Unique Meta Descriptions for Every Webpage

When it comes to onsite optimization, many ecommerce stores think that it's enough to use the same meta descriptions for each page. However, this is another SEO faux-pas! The meta description should be written for humans with the goal of helping your store get clicked once it shows up in search engines.

Shopify themes can automatically generate meta descriptions for each page. Click here to learn more.

7. Include Product Reviews

Since unique content is extremely important when it comes to SEO, having a field for users to add their product reviews is a great passive way to generate unique content for your ecommerce store.

The Shopify App Store includes several great product review apps for your store. 

8. Link to your Products from the Home Page

A common error made by many ecommerce sites is burying their product pages deep within their link structure. This will not only make it more difficult for users to find products, it will also impact the product pages PageRank score, making those pages less likely to appear high in search.

Having product content only a link away from your home page will make them easier for both the search engines as well as your customers.

9. Optimize the Anchor Text

Adding keywords to the internal links on your website will help to enhance your stores visibility in search engines. Rather than using the typical “click here” link, link from text that includes the keywords the page you are linking to is trying to rank for. For example, instead of writing "click here to visit Shopify, the best ecommerce platform," write "visit Shopify, the best ecommerce platform."

Also, consider adding keyword rich links within the product descriptions to link to other similar products on your website.

10. Organize your Online Store for SEO

The way that you structure your store will impact its visibility. Consider structuring your e-commerce store so that it includes a number of landing pages. These pages can be specific to a brand or product type. Doing this gives you the opportunity to optimize for multiple pages and keyword groups, which will increase your site's visibility in search.

Shopify includes content management (CMS) functionality, such as the ability for you to create such pages. 


Article source:  Shopify - By Mark Hayes

 Best SEO Experts in Mumbai
3:45 PM | Category: , , , , , , , | 0 comments